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일 대학병원 간호사의 다약제 내성균 감염관리지침에 대한 지식과 수행정도
강지연(Kang, Jiyeon),조진완(Cho, Jinwan),김유정(Kim, Yujung),김동희(Kim, Dong-Hee),이지영(Lee, Jiyoung),박혜경(Park, Hey-Kyung),정성희(Jung, Sung-Hee),이은남(Lee, Eun-Nam) 한국간호과학회 2009 Journal of Korean Academy of Nursing Vol.39 No.2
Purpose: This study was done to investigate nurses’ knowledge of, and compliance with the multidrug-resistant organism (MDRO) infection control guidelines. Methods: A survey questionnaire was developed based on the institutional and national guidelines and was administered to a convenience sample of 306 nurses in a university hospital. Results: The mean score for knowledge was 33.87 (percentage of correct answers: 82.61%). The percentages of correct answers for basic concepts, route of transmission, hand washing/protective devices and environment management were 74.27%, 94.29%, 92.90% and 75.54% respectively. The mean compliance score was 4.15 (range: 1-5). The compliance scores for education, communication, contact precaution, disinfection, surveillance culture, and hand washing were 3.29, 4.05, 4.20, 4.50, 4.40 and 4.48 respectively. Nurses indicated “lack of time (30.06%)”, “lack of means (10.78%)” and “lack of knowledge (9.48%)” as reasons for noncompliance. Conclusion: While most educational programs have focused on hand washing or use of protective devices to prevent transmission of MDRO in acute care settings, hospital nurses’ knowledge of the basic concepts of MDRO and environmental management has remained insufficient. Nurses are relatively non-compliant to the guidelines in the areas of education (staff, patient, family) and communication. Comprehensive educational programs are needed to decrease hospital infection rates and to improve the health of patients.
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비교 문화적 관점에서 바라본 기업의 국내와 해외 시장에서의 광고 어필
최연정 ( Yeonjung Choi ),정인식 ( Insik Jeong ),조효은 ( Hyo Eun Cho ),조진완 ( Jinwan Cho ) 한국국제경영학회 2022 國際經營硏究 Vol.33 No.2
수십 년간의 세계화에도 불구하고, 기업들은 여전히 국내와 해외 시장에서의 마케팅 환경의 불일치로 어려움을 겪고 있다. 기업들은 이러한 환경의 차이를 극복하기 위해 각 시장의 특성을 고려한 광고 어필(advertising appeal)을 이용하여 특정 메시지를 전달한다. 이에 따라 기업의 국내와 해외 시장에서의 광고 어필 사용의 차이가 존재하는데, 그 차이를 찾기 위해 본 연구는 한국과 말레이시아에서 한국브랜드가 어떤 광고 어필을 활용하는지 살펴보려고 한다. 이번 연구는 유튜브 동영상의 콘텐츠 분석을 통해 한국과 말레이시아 시장 간 광고 어필 사용의 차이를 도출하였다. 본 논문은 말레이시아 시장에서의 마케팅 커뮤니케이션 전략을 계획할 때 국내 마케팅 매니저들이 고려할 수 있는 실질적인 시사점을 제시한다. The increased speed of globalisation enabled firms to globally market their brands. However, even after three decades of globalisation, firms still suffer from discrepancies in the marketing environment between domestic and foreign markets. To overcome the challenges coming from the discrepancies, brands strategically use different advertising appeals to deliver desired messages in each market. Then, to what extent the use of advertising appeals differs between the two markets? To answer this research question, the paper attempts to examine Korean brands’ use of advertising appeals in Korea and Malaysia. Through conducting a content analysis on Korean brands’ YouTube videos, the study results reveal that distinct differences in the use of cultural advertising appeals exist between the two markets. The results of this paper give Korean marketing managers practical implications to consider when they are planning marketing communication strategy in Malaysian market.
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