인구통계학적 특성과 이용 행태적 특성에 따른 레스토랑 선택속성의 차이 - 경주지역을 중심으로 -

조원섭,김술남,강찬호 한국관광서비스학회 2006 관광서비스연구 Vol.5 No.3

사찰건물의 관광 및 교육문화를 위한 상생발전 연구 - 영월지역을 중심으로 -

조원섭,오승하,Jo, Won-seob,Oh, Seung-ha 한국정보전자통신기술학회 2014 한국정보전자통신기술학회논문지 Vol.7 No.4

The purpose of this study is to study the coexistent development of the touristic and education cultures of temples. For the study, an investigation on the actual conditions of temples in Youngwol and a set of interviews were conducted from 13th June to 7th November in 2014. The analysis was conducted through the field observations and the interviews with building owners based on the criteria and SPSSWIN 18.0 program was used for statistical processes. The results of analysis are as follows. First, the temples are found to be the extremely valuable local cultural assets with the cultural values and historical backgrounds. Second, the major temple buildings show that they have the unique and distinct characteristics that cannot be found from other general temples, so it is necessary for developing the unique local tourism resources from them. Third, since the study shows that there is a lack of tourism and educational culture resources, so a relevant plan thereof is urgently required. The implication of this study is that there is an urgent necessity for the succession and the modern reinterpretation regarding the cultures of traditional temples, based on which a shift of viewpoint to the digital tourism, which covers both the traditional temple cultures and the modern cultures, could arise. 본 연구는 사찰건물의 관광 및 교육문화를 위한 상생발전의 방안을 연구하고자 한다. 연구대상은 2014년 6월 13일부터 11월7일까지 영월군의 사찰을 대상으로 실태 및 면접조사를 실시하였다. 자료분석은 척도문항을 중심으로 현장조사, 건물소유자와 관리자 면접을 실시하였고, 통계처리는 SPSSWIN 18.0으로 분석하였다. 분석결과는 첫째, 역사적 배경에서 문화재적 가치로 매우 귀중한 지역의 문화자산 인 것으로 파악되었다. 둘째, 주요건물에서는 일반적인 사찰에서 보기 드문 다양한 특색을 나타내고 있음을 확인 할 수 있어 지역의 특화된 관광자원화가 요구된다. 셋째, 관광 및 교육문화자원화가 아직은 미흡한 실정으로 파악 되므로 이에 대한 대책이 절실하다. 본 연구의 시사점은 전통사찰건물 문화의 계승과 현대적 재해석이 필요하며, 이를 토대로 전통사찰문화와 현대문화를 아우르는 디지털관광으로의 발상전환이 시급한 연구가 이루어져야 할 것으로 사료된다.

중저가 호텔종업원의 회복탄력성이 삶의 질에 미치는 영향

조원섭,최현정 한국관광산업학회 2020 Tourism Research Vol.45 No.3

The objective of this paper is to test the effect of the multi-dimensional resilience, which are emotional regulation skills, interpersonal ability, and empathic ability, on quality of life of employees working at the Korean up-scale and mid-scale hotels. In order to achieve this goal, the data were obtained from 205 hotel employees. And frequency analysis, exploratory factor analysis and regression analysis were performed by using SPSS 20.0 statistical program. The results are as follows. First, among 3 dimensions of resilience, emotional regulation skills had a positive impact on quality of life. Second, the result showed that the impact of interpersonal ability on quality of life was not significant. Third, empathic ability had a positive effect on quality of life. In summary, this study result demonstrated that resilience partially and significantly impacts on enhancing quality of life of hotel employees in the up-scale and mid-scale hotel industry. In special, the finding shows that emotional regulation skills and empathic ability are significantly important factors to increase quality of life. As a results, this study enables hotel operators to perceive the significant relationship between resilience and quality of life in a modern work environment that employees value their work and personal lives. The findings also provides an useful idea to establish the effective HR practices in relation to quality of life among hotel employees. 본 연구는 회복탄력성이 삶의 질에 미치는 영향을 규명하기 위하여 중저가 호텔종업원을 대상으로 회복탄력성이 삶의 질에 미치는 영향을 규명하였다. 연구의 목적을 달성하기 위하여 서울의 중저가 호텔의 종업원을 대상으로 205부의 유효한 설문을 획득하였다. 변수 간의 관계를 규명하기 위하여 SPSS 20.0 통계패키지를 이용하여 빈도분석, 탐색적 요인분석, 다중회귀분석을 실시하였다. 연구결과는 다음과 같다. 첫째, 회복탄력성의 자기조절능력은 삶의 질에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 회복탄력성의 대인관계능력은 삶의 질에 통계적으로 유의한 영향을 미치지 못하는 것으로 나타났다. 셋째, 회복탄력성의 긍정성은 삶의 질에 정(+)의 영향을 미치는 것으로 나타났다. 연구 결과를 종합해 보면 회복탄력성은 삶의 질에 부분적으로 정(+)의 영향을 미치는 것으로 규명되었다. 하위 차원별로 살펴보면 자지조절능력과 긍정성은 삶의 질에 긍정적 영향을 미치고 대인관계능력이 삶에 질에 미치는 영향을 발견하지 못하였다. 이러한 본 연구의 결과는 일과 개인의 삶에 대한 균형을 중요시 하는 노동환경에서 호텔의 효율적 인적자원관리 전략수립에 기초적 자료를 제공할 수 있을 것이다.

연구논문 : 비재무적 성과가 재무적 성과에 미치는 영향 : 균형성과표(BSC)의 성과측정관점을 중심으로

조원섭 대한관광경영학회 2007 觀光硏究 Vol.22 No.3

본 연구는 균형성과표(BSC)의 성과측정관점 중 비재무적 관점이 재무적 관점에 미치는 영향을 규명하고자 연구하였다. 연구의 목적을 달성하기 위하여 국내 특급호텔의 간부급이상의 직급을 가진 종업원에게 232부의 설문을 회수하였으며 이중 불성실한 응답 37부를 제외한 195부를 분석에 이용하였다. 연구에 이용된 모든 분석은 SPSS 12.0과 AMOS 4.0을 이용하였다. 연구결과 BSC관점은 선행연구와 동일하게 고객관점, 학습성장관점, 내부관점 그리고 재무적 관점 등의 4가지 요인으로 묶여졌으며 비재무적 관점인 고객관점, 학습성장관점, 내부관점과 재무적 관점간의 영향관계를 검증하기 위한 가설검증 결과 고객관점, 학습성장관점, 내부관점 등의 비재무적관점은 재무적 관점에 정의 영향을 미치는 것으로 나타났다. 본 연구의 시사점으로는 경영성과를 결과변수로 연구한 연구는 많으나 성과요인들 간의 관계를 규명한 연구는 흔치 않고 본 연구에서는 비재무적 관점과 재무적 관점 간의 유의한 결과를 제시하였다는 점과 재무적 관점은 비재무적 관점의 동인으로서 고객과 종업원 그리고 업무과정 등의 모든 측면으로부터 재무적 관점이 달성되므로 호텔기업은 고객접객으로부터 종업원교육에 이르기까지 세심하게 관리하여야 한다는 점이며 본 연구는 경영성과의 각 요인별 관계를 규명했다는 의의가 있다. This study aimed to analyze the non-financial perspective of BSC and the financial perspective of BSC on the hotel industry in Korea. The model and hypotheses were verified through the multivariate statistics and the structure equation model(SEM) using SPSS 12.0 and AMOS 4.0. The variables of BSC were clustered into four factors such as customer perspective, internal business process perspective, learning & growth perspective, financial perspective. The results revealed that customer perspective, internal business process perspective, learning & growth perspective significantly affected the inancial perspective.

호텔 접객종사원의 직무착근도가 잔류의도에 미치는 영향

조원섭,박슬기 (사)한국관광레저학회 2019 관광레저연구 Vol.31 No.10

Under diverse changes in hotel business circumstance, the retention of excellent human resources is important for hotels. Therefore, the purpose of this study was to identify the causal relationship between job embeddedness and intention to stay. The sample consisted of employees working in food & beverage and front office divisions in five star hotels in Seoul. The 276 responses were collected, and the SPSS 18.0 statistics package was used to examine the hypotheses. The findings of this study are as follows. First, three internal dimensions of job embeddedness(fit, link, sacrifice) had significant positive impacts on intention to stay. Second, two external dimensions of job embeddedness(fit, sacrifice) had significant positive influences on intention to stay. Based on the findings, the external job embeddedness is just as important as the internal job embeddedness. Additionally, the finding with no significant impact of link of external job embeddedness on intention to stay can mean that the community sprit has decreased and the tendency of individualism has increased. The findings can help suggest practical implications to operate hotels effectively.

라이프스타일에 따른 호텔서비스품질 기대수준의 차이 비교 : 경주지역을 대상으로

조원섭,황대욱 한국관광서비스학회 2006 관광서비스연구 Vol.6 No.2

라이프스타일에 따른 호텔서비스품질 기대수준의 차이 비교 - 경주지역을 대상으로 -

조원섭,황대욱 한국관광서비스학회 2006 한국관광서비스학회 학술대회 Vol.- No.10

Psychology is more useful to marketing managers than demographics when it comes to understanding consumer behavior. This study considers the lifestyle concept to know the hotel consumers expectations of the service quality. Lifestyle approach is the way of typing people, what they hold in common psycho-statistical characteristics, how individuals spend time, what individuals think is important and what opinion he has about himself and his environments. The results are as followings: First, lifestyles of hotel consumers were clustered into three group such as family centered, fulfillment and desire, fashion and wants Second, expectation of hotel service quality were clustered into five factor such as tangibles, reliability, responsiveness, empathy and assurance. Third, there are significant differences in the tangibles, reliability, responsiveness,, assurance among the groups. This means that the salient factors of service quality expectation for the hotel are different from the lifestyle. The marketers who are in charge of hotel have to take into account the consumer lifestyle when they work out a marketing strategy.

직무 스트레스에 대한 국내 간호 연구의 현황과 발전 과제

조원섭,유명순 한국간호과학회 간호행정학회 2013 간호행정학회지 Vol.19 No.1

Purpose: The goal of this study was to identify the current status of research on job stress conducted in Korea and to suggest directions for future nursing research. Methods: A total of 395 articles (76 nursing science, 100 health science, 219 social science) selected from 'Korean Research Foundation Registered Journals' were reviewed. The papers were classified by criteria, focusing on research frameworks, topics and methodologies. Results: There has been a rapid increase in the number of articles since the 1990s. However, the following issues were discovered: lack of theoretical frameworks about factors related to job stress, a paucity of attention to sophisticated methodologies including the development of strong measurement tools, and incoherence among the level of theory, level of measurement, and/or level of statistical analysis. Conclusion: Based on the key findings of this study the following are proposed: increased efforts to develop theoretical framework to guide empirical investigations, improvements in methodological rigor, research conduct with various job groups with different approaches such as qualitative or experimental research, and encouragement for interdisciplinary approaches to the study on job stress.

연구논문 : 서비스품질과 신뢰 그리고 재구매의도의 관계

조원섭 대한관광경영학회 2007 觀光硏究 Vol.21 No.4

호텔 브랜드 퍼스넬리티(Hotel Brand Personality)가 충성도에 미치는 영향에 관한 연구

조원섭 한국관광산업학회 2004 Tourism Research Vol.19 No.-

Purpose of this study is to identity influence factors on loyalty using factor analyses on hotel brand personality based on demographics of hotel guests in Gyeongju, Korea. Literature review and a field survey are mainly employed to gain study objectives. Statistical methods used include frequency analysis, factor analysis, reliability analysis, correlation analysis and multiple regression analysis. This study examined impacts of hotel brand personality to the loyalty. In conclusion, it was found that the hotel brand personality factor has some partial impact on loyalty. Major finding are as follows; Hotel brand personality significantly affects loyalty. Additionally, the hotel management in Gyeongju is recommended to use proper strategies considering the above results.