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합전마을 분석을 통한 농촌체험관광마을의 단계별 추진방향연구
최애순(Choi, Aesoon),리신호(Rhee, Shinho),정남수(Jung, Nam Su),정다영(Jeong, Dayeong),송이(Song Yi) 한국지역사회생활과학회 2013 한국지역사회생활과학회 학술대회 자료집 Vol.2013 No.4
In this study, the objectives are to provide rural experience tourist village business courses and development direction in between individual farmers and the village in base on rural development business of Hapjeon-village. The developmental process of a farm-stay village can be categorized into the period of six stages: 1) a conception stage 2) an adoption stage 3) a growth stage 4) an expansion stage 5) a stagnation stage 6) a recovery stage. Farm Stay Villages, Individual Farmhouses or Producer Groups can be placed in four different quadrant areas of a graph, depending on the pursuing direction and results of core values by having the X-axis for economic factors (public profits, individual profits) and by having the Y-axis for emotional factors (self-actualization, conflicts). The first quadrant area is designated for ideal individual farmhouses and producer groups for having achieved the status of economic self-reliant and high emotional satisfaction. The second quadrant is for ideal self-actualized communal villages having achieved the independent public interest and public profitable status. The third quadrant is reserved for villages experiencing communal conflicts and no economic self-reliant stagnant status. The fourth guardant area is allocated for individual farmhouses and producer groups having achieved self-reliant economic status, yet having communal conflicts. Using the aforementioned concept, the government shall design village development projects and prepare realistic and achievable goals and place them in as a systematic device in future projects.
제약기업의 해외진출 전략과 성공요인: 대웅제약의 사례를 중심으로
조해인 ( Haein Cho ),임우정 ( Woo Jeong Im ),정다영 ( Dayeong Jung ) 숙명여자대학교 경제경영연구소 2018 기업경제연구 Vol.46 No.1
전 세계적으로 지속되고 있는 제약시장의 성장과 거대한 파머징 시장(pharmerging market)의 등장으로 국내 중심 경영을 하던 국내 제약 업계에도 해외 진출이 최근 큰 이슈로 떠오르고 있다. ‘대웅제약’은 국내 제약 기업들 중에서도 특히 적극적인 해외 진출을 시도하고 있는 기업으로, 최근 가장 주력하고 있는 보톡스 제품 ‘나보타’는 국내 최초로 美FDA(Food and Drug Administration)에 임상 3상을 통과하여 최종 승인을 앞두고 있다. 대웅제약이 해외진출에 적용한 경영전략을 분석한 결과 전략적 제휴, 제품 경쟁력 그리고 지속적 R&D 투자의 총 세 가지의 성공 요인을 도출하였다. 본 연구는 이러한 대웅제약의 사례가 주는 시사점을 정리하고 이를 통해 국내 제약 회사의 해외 진출 방안을 제안하고자 한다. Recently, due to continuous growth of the pharmaceutical market in the world and apprearance of pharmerging market which is emerging as a huge pharmaceutical market, overseas expansion strategies are rising as a big issue in the domestic pharmaceutical industry. Especially, 'Daewoong' is the most active company trying to prepare overseas expansion among the domestic pharmaceutical companies. After 'NAVOTA' that is a product of botulinum toxin was passed clinical demonstration by FDA, daewoong is waiting for final approval. In consequence of business strategies analysis, we drew three factors with a strategic alliance, product competitiveness, and continuous investment of R&D. Through this research, we will organize implications given by 'Daewoong' case and suggest ways to plan overseas expansion for the domestic pharmaceutical companies.