여대생의 소비성향에 따른 화장품 추구 혜택 연구

임새미 ( Sae Mee Lim ),이인희 ( In Hee Lee ) 대한미용학회(구 대한미용과학회) 2017 대한미용학회지 Vol.13 No.1

This study examined the influence of “benefits sought” by female college students on cosmetics consumption to provide insight into efficient marketing strategies within the cosmetic market. Research was conducted using a convenience sampling survey of female college students (in Seoul and capital area) who purchased cosmetic items within the previous 6 months. A total of 500 samples were used for the final analysis. Data analysis consisted of Cronbach`s alpha, one-way analysis of variance (One way ANOVA), an exploratory factor analysis and Duncan test as post-test. Additionally, correlation analysis was performed to investigate the correlation between variables, and regression analysis was conducted for hypothesis testing. The consumption propensity for cosmetics was derived from 5 factors, including resource saving, planned purchase, value orientation, perception of others, and impulse buying tendency. The benefits sought of cosmetics were derived from 5 factors: brand popularity, trend, appearance improvement, product performance, and scarcity. As a result, the cosmetics consumption propensity has a significant effect on the benefits sought of cosmetics. Particularly, value orientation and impulse purchasing factors have statistically significant effects on the brand popularity, trend, appearance improvement, product performance and scarcity factor of benefits sought.

생활체육 테니스동호인들의 여가문화 향유

임새미(Lim, Seami),김찬룡(Kim, Chan-Ryong) 한국스포츠사회학회 2022 한국스포츠사회학회지 Vol.35 No.4

본 연구는 생활체육 테니스동호인들의 여가문화 향유에 대해서 살펴보고자 한다. 이러한 목적을 달성하기 위해 본 연구는 한국의 생활체육 테니스 대회에 참여하는 이들을 대상으로 목적표집을 실시하였고, 30대부터 70대까지의 연령별 남녀 테니스동호인 15명을 선정하였으며, 연구참여자들을 대상으로 심층면담을 실시하였다. 그 결과, 생활체육 테니스동호인들의 대회참여를 통한 여가문화 향유는 첫째, 대회출전을 통한 여가문화향유이다. 생활체육 동호인들을 테니스대회가 지속 될 수 있었던 원인은 테니스가 갖고 있는 1)대중성, 2)마니아층 형성, 3)지역 중심의 등급체계 때문이었다. 둘째, 고급 스포츠의 향유였다. 테니스대회에 참여하는 이들은 테니스를 향유 하는 것이 남과 다름을 구별지을 수 있는 상징적인 스포츠라 인식하고 있었고, 여가 선택에 대한 내적 만족감과 자부심을 느끼고 있는 것으로 나타났다. 셋째, 테니스를 통한 소비문화의 향유에서는 테니스 의류나 장비를 통해 자신의 개성이나 정체성을 드러내고자 하였으며, SNS를 통해 테니스 치는 남자 또는 테니스 치는 여자로서의 정체성을 드러내고 있었다. The purpose of this study is to analyze the enjoyment of leisure culture of amateur tennis players. For this study, a purpose sample was extracted for Korean amateur tennis players, and 15 male and female tennis players by age from 30s to 70s were selected and in-depth interviews were conducted for the study participants. As a result, first, enjoy leisure culture by participating in the competition. The reason why the tennis tournament could last for all sports enthusiasts was 1) the popularity of tennis, 2) the formation of enthusiasts, and 3) the regional-oriented grading system. Second, it was the pleasure of high-class sports. amartureTennis players recognized that enjoying tennis was a symbolic sport that could be distinguished from others, and felt inner satisfaction and pride in their leisure choices. Third, I enjoy consumption culture through tennis. He wanted to reveal his personality or identity through tennis clothes or equipment, and he was revealing his identity as a tennis player or tennis player through SNS.

인권친화적 대학운동부 문화 조성을 위한 탐색적 연구: 대학학생선수들의 인권침해경험을 중심으로

임새미 ( Lim¸ Seami ),이보나 ( Lee¸ Bona ),박창범 ( Park¸ Changbeom ) 한국체육학회 2021 한국체육학회지 Vol.60 No.2

본 연구는 대학학생선수들의 인권친화적 환경조성을 위하여 대학학생선수들을 대상으로 인권침해와 관련된 경험에 대해 살펴보는데 목적이 있다. 이를 위해 심층면담을 실시하였으며, 연구 참여자는 대학생선수 총 10명이었다. 그 결과, 대학학생선수들의 인권침해 경험은 첫째, 자유의 억압과 자기결정권의 통제이다. 대학학생선수들의 삶은 생활의 자기결정권을 제한하는 형식으로 통제가 이루어지며, 대학학생선수들의 기본적인 자유는 억압당하는 것으로 나타났다. 둘째, 학생으로서 행복추구권의 박탈이다. 대학문화의 적응은 대게 M.T나 동아리 활동으로 이루어짐에도 불구하고, 다양한 활동에 배제됨으로써 대학문화에 내에서 고립 및 부적응을 경험하고 있다. 셋째, 수동적인 삶과 역능성의 상실경험이다. 대학학생선수들은 대학운동부 활동을 운동선수를 유지하는 수단이고 학업은 시합참가를 위한 최소요건으로 인식하고 있었으며, 운동부 정체성을 획득하는 과정에서 자신의 삶의 통제력을 잃어가고 있었다. 이에 인권친화적인 대학운동부 문화조성을 위해서는 앞으로 대학학생선수들의 인권감수성 증진을 위한 교육은 필요하며, 규제의 방식보다는 학생선수들의 주체성을 토대로 역량강화 프로그램이 요구된다. 또한 대학학생선수들의 인권증진과 역량강화를 위해 보다 적극적인 제도적 보완과 한국대학스포츠협의회와 같은 관련 단체의 노력이 요구된다. The purpose of this study is to describe experiences related to human rights in order to create a human rights-friendly environment for student athletes in college. For this purpose, in-depth interviews were conducted with the study participants comprising 10 college athletes. The result is threefold. The first concerns the suppression of freedom and exerting control on self-determination. The lives of college student athletes are controlled by way of restricting their self-determination while their freedom is being suppressed. The second concerns deprivation of the students’pursuit of happiness. Although adaptation to the university culture involves workshops and club activities, the student is still isolated from the university culture by being excluded from various activities, not to mention that it is difficult to adapt to such a culture. The third concerns the experience of a passive life and loss of empowerment. College athletes perceive college athletic activities as a means of becoming athletes and academics which they recognize as a minimum requirement for participation in competitions. But in the process of acquiring and maintaining their identity as athletes, they seem to lose control over the rest of their lives. In the future, this study proposes education to strengthen human rights sensitivity, and a capacity-building program based on the needs and aspirations of student athletes rather than another method of external control. In addition, active organizational policies and efforts will be needed if a human rights-friendly culture is to be made possible.

생활체육동호회의 진입장벽

임새미(Lim, Sae-Mi) 한국사회체육학회 2016 한국사회체육학회지 Vol.0 No.64

This study aimed to find out the barriers to entry for local sports clubs that are recognized by young workers in the late 20s and early 30s, the young generation of society. Qualitative research method was used for the study and the result is as follows. First, it was found that wehn the young generation tries to join local sports clubs, they feel barriers of entry due to lack of access and bsaic facilities. This stems from the lack of over-all information on sports clubs of different sports games andn siufficient available space, so there need to be improvements in the access to public sports facilities, in estbalishing information service of local sports clubs through the internet, and in expansion of basic facilities. Second, when the young generation tries to join local sports clubs, they feel barriers of entry due to lack of genetriaon gap. This can be interpreted as the cultural discussion of generation between research participants and them embers of local sports clubs, and it is believed to be coming from the differences in way of thinking or values of different generations. Third, when the young generation tries to join local sports clubs, they feel barriers of entry due to lack of stress at victory. It can be thought to be part of Korea’s life sports culture. To solve this problem, we should avoid the blind pursuit of victory and move toward the establishment of advanced sporting culture with sports culturalism.

중 · 고등학교 운동부 코치의 관점에서 본 학교 운동부 운영에 대한 비판적 고찰

임새미(Lim, Sae-Mi) 한국체육과학회 2014 한국체육과학회지 Vol.23 No.5

The purpose of this study was to hear the voices of school sports team coaches who are having difficulties in this rapidly changing political environment and explore their recognition on the problems lying in the operation of school sports teams. To attain the goal, the study employed the qualitative study method and selected total six coaches in consideration of member characteristics (age, gender, tournament result, teaching career, school level). Through this process, the researcher has gained the following results : first, the problems are associated with ‘the coaches living relying on Korean major sports events and the survival of school sports teams’. Within the particular structure of the school sports team in which result-oriented ideology is being stressed, the school sports team coaches recognize the highest value is placed on the results from both National Youth Sports Festivals and National Sports Festivals, and the coaches’ salaries or contract renewal depends on the results of National Youth Sports Festivals or National Sports Festivals. And this results in severe competition in Korean major sports events and also neglect over student athletes’ right to learn. This is also highly related to the infringement of student athletes’ human rights and the coaches’ corruption. Second, the problems were also associated with ‘the gap between the policies to operate school sports teams and the actual situations in the field’. School sports team coaches tend to think negatively about the policies to operate school sports teams which disregard the actual situations in the field. And they are suffering from the pressure resulted from frequent games and camp training as well as poor treatment they are receiving under the insecure state of employment.

테니스 동호인 관련 연구 동향분석

임새미(Sae Mi Lim),장승현(Seung Hyun Jang) 한국사회체육학회 2014 한국사회체육학회지 Vol.0 No.57

The purpose of this study was to review the main research trend of the latest research outcomes in the humanities and social science field aimed at tennis club members, and to discuss a direction for follow-up research. With this aim, the study analyzed Korean academic research theses published from 2000 to 2013. Regarding a total of 58 theses in the Korean academic journals, highly reliable data was classified on the basis of a content analysis through inter-rater conformity and the verification of face validity by professionals. The results are as follows. First, as a result of analyzing the number of theses in accordance with research type, descriptive research has been studied most frequently. This was followed by qualitative research. Second, as a result of analyzing the number of theses in accordance with research topics, the social and psychological field was studied most frequently, and this was followed by the culture and socialization and industry and business field. Third, as a result of analyzing the number of theses in accordance with a data process method, a regression analysis was studied most frequently, and this was followed by difference verification. As a result of analyzing research trend regarding tennis club members, similar forms and topics were repeated in terms of research type, research topic, and data process method. Also, it is deemed necessary to establish systematic and original research topics and execute such research methods which may be committed to the promotion of tennis club members by reflecting the real situation in the future.

국내 엘리트 테니스 관련 연구동향 분석 및 특성

임새미(Lim, Sae-Mi) 한국체육과학회 2015 한국체육과학회지 Vol.24 No.3

The purpose of this study is to analyze the research trend of elite tennis in humanities and social sciences and its characteristics and derive implications for further academic development and suggest the direction for follow-up studies. To examine the major research trend of research results related to elite tennis from 2000 to 2015, this study attempted to analyze 46 dissertations and journal articles in humanities and social sciences published in Korea. The data were classified and analyzed by study object, study content, and study method, and they were arranged by year. The results of the study analyzed through this process are as follows. First, the object most frequently studied related to elite tennis since the 2000s was the study conducted in senior athletes, followed by coaches and junior athletes. In the further study, therefore, it is needed to deal with concern for female athletes or structural issues generated in the process of turning from junior to senior level. Second, the study subject found the most was the one looking at elite tennis in social and psychological aspects, followed by psychological technology and others. Such results showed that policy implications for the development of tennis society which is currently declining increasingly have not been presented. It will be necessary to examine potential for in-depth and actual application through diversification of research problems in follow-up studies. Third, in study method, the most frequently used method was difference test, followed by qualitative research and regression analysis. It is encouraging that the proportions qualitative research and survey study are similar, but it is inferred that other various attempts or novel experiment escaping from psychological factor will also be needed.

스포츠, 사회문제, 그리고 스포츠사회학 : 사회문제 해결을 위한 스포츠사회학의 도전과 가능성

임새미(Lim, Seami),김한범(Kim, Hanbeom) 한국스포츠사회학회 2021 한국스포츠사회학회지 Vol.34 No.1

본 연구에서는 사회문제 해결을 위해 스포츠사회학이 가지고 있는 가치와 가능성을 탐색하기 위해 먼저 사회학의 학문적 효용성과 사회학적 상상력에 대해 설명하고, 우리가 직면한 변화의 시대에서 사회문제 해결을 위한 사회학의 학문적 활용에 대해 알아보았다. 그리고 사회문제의 조건과 범위 특징을 이해하고 스포츠와 관련된 사회문제에 사례에 대해 알아본 후, 그간 학회 차원에서 행해왔던 사회문제 해결을 위한 스포츠사회학의 노력과 한계에 대해 고찰해보았다. 다음으로, 사회문제로 인한 스포츠의 위기와 스포츠사회학의 역할에 대해 고민하고 사회문제 해결을 위한 공공스포츠사회학의 가능성과 사회문제 해결을 위한 스포츠사회학자의 문제의식에 대한 필요성, 마지막으로 사회문제 해결을 위한 스포츠사회학자의 학문적 방향성에 대해 탐색하였다. In this study, we explore the values and possibilities of sociology of Sport for social problems. First of all, we try to explain the academic effectiveness of sociology and sociological imagination, and focused on the academic use of sociology to solve social problems. In addition, the conditions and characteristics of social problems were described for a basic understanding of social problems. After looking at the types of social problems related to sports, we have explored the efforts and limitations of sociology of sport to solve social problems at the academic level. This study contains information about the crisis of sports due to social problems and the role of sociology of sport, and examines the potential of public/political sociology of sport to solve social problems. It also explained the need for sports sociologists to have problem consciousness to solve social problems. Finally, we explore the academic direction of sports sociologists to solve social problems.

사회과학분야 : 남성무용 관련 인문사회분야 연구동향 분석: 2005년 -2014년

임새미 ( Sae Mi Lim ),김지선 ( Ji Seon Kim ) 한국무용과학회 2015 한국무용과학회지 Vol.32 No.1

본 연구에서는 남성무용관련 연구의 인문사회분야 연구동향을 분석하여 향후 학문적 발전을 위한 시사점을 도출하고후속연구의 방향을 제시하는데 있다. 이 연구에서는 2005년부터 2014년까지 남성을 대상으로 한 무용관련 연구물들의 주요 연구동향을 살펴보기 위해 국내에서 발행되고 있는 인문사회분야 학위논문과 학술지 논문 43편을 분석하고자 하 였다. 자료는 빈도분석을 통해 연구주제와 연구유형, 자료처리방법으로 분류·분석하였으며 이를 연도별로 정리하여 분 석하였다. 이와 같은 과정을 통해 분석된 연구결과는 다음과 같다. 첫째, 최근 10년간 가장 많이 이루어진 연구주제는 인지적 접근을 통해 무용인식에 대해 가장 많은 연구가 이루어졌고, 교육적 접근을 통한 수업 관련 연구, 미학적 접근 을 통해 안무기법과 관련한 연구가 가장 많은 것으로 나타났다. 둘째, 연구유형은 분석연구가 가장 많았으며 기술연구, 질적연구 순으로 연구가 이루어진 것으로 나타났다. 셋째, 자료처리방법은 차이검증연구가 가장 많았으며 문헌분석, 작 품분석 연구 순으로 연구가 이루어진 것으로 나타났다. The purpose of this study is to suggest the direction of succeeding research by deducing implications for future academic development through analysis of the research trends of humanities and social science field with regard to male dance. In order to examine the major research trends of researched materials from 2005 to 2014 that are related to dance and were targeted on male, this study analyzed a total of 43 theses from academic journals and theses for social science degrees that have been published domestically. Through frequency analysis, data was categorized and analyzed according to study topic, study area, and data processing method. The following is the research result that has been analyzed through such process. First, it was shown that the topic that has been studied the most in last 10 years was cognition of dance through cognitive approach, and it was shown that there were also a great number of researches related to classes conducted through educational approach and researches related to dancing technique conducted through aesthetic approach. Second, with regards to research types, it was shown that there were the largest number of analysis research, and then technique research, and qualitative research followed in that order. Third, with regards to data processing method, it was shown that there were the most number of difference-verification research, and then reference analysis, and work of art analysis followed in that order.

소셜미디어 뷰티 인플루언서와의 준사회적 상호작용이 브랜드 신뢰와 구매의도에 미치는 영향

임새미(Sae-Mee Lim),이인희(In-Hee Lee) 한국인체미용예술학회 2021 한국인체미용예술학회지 Vol.22 No.1

This study attempted to investigate the effects of para-social interactions with social media beauty influencers on brand trust and purchase intention, with a goal of providing beauty brands and research agencies with basic data needed to develop marketing strategies. For this, a questionnaire survey was performed among women aged 15-59 living in Seoul and the capital region, who have subscribed and followed beauty influencers on social media (e.g., YouTube, Instagram, Facebook). A total of 313 copies were used for final analysis, and the results found the following: Para-social interactions with social media beauty influencers revealed a positive effect on both brand trust and purchase intention. As influencers and brands become more correlated with each other, the results confirmed that influencer marketing has a significant influence on brand trust and purchase intention and is critical branding and marketing factor for all ages. Therefore, it is anticipated that the study results would be available as basic data for developing marketing strategies in the beauty industry, which aim to increase sales and promote branding through customer profiling after considering diverse the perspectives based on the customer-beauty influencer relationships.