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RISS 인기검색어
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- 저자 : 이형록(Hyung-rok Lee) (검색결과 3 건)
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사회적 거리, 정보원의 전문성이 온라인 구전으로 인해 형성된 브랜드 태도 및 구매의도에 미치는 영향
이형록 ( Hyung Rok Lee ),김재진 ( Jae Jin Kim ) 한국유통경영학회(구 한국유통정보학회) 2015 유통정보학회지 Vol.18 No.4
Purpose: The purpose of this study is as follows. First, the study tried to analyze the moderating effects of social distance and source expertise that is predicted to bring differences to brand attitude created through e-WOM. And second, tried to analyze the influence of brand attitude on purchase intention. Research design, data, and methodology: The collected data was analyzed using SPSS 22.0. Before testing the hypothesis, confirmatory factor analysis was conducted to test the construct validity of measurement items. Hypothesis about interaction effects between variables was verified using ANOVA and hypothesis about effects of brand attitude on purchase intentions was verified through regression analysis. Results: The result of this study is as follows. First, there was significance in the verification of interaction effects between direction of e-WOM and social distance. Second, there was also significance in the verification of interaction effects between direction of e-WOM and source expertise. Thus it can be said that brand attitude formed through e-WOM can defer according to social distance and source expertise. Third, it was confirmed that brand attitude had a positive (+) effect on purchase intentions. Conclusions: The implications of this study are as follows. Many studies regarding e-WOM focused on and studied direction of word-of-mouth messages and the characteristics of the messages themselves. However this study focuses on source related variables and verified that elements such as social distance and source expertise can bring differences in brand attitude. Also it was confirmed that variables related to source expertise is an important variable that can bring differences to brand attitude creation.
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이용우,전규영,이용건,이형록 대한소화기학회 1978 대한소화기학회지 Vol.10 No.1
Gastrodudenal perforation, complicated to the ulcer, cancer and trauma in these organs, is important surgical problems that require emergency operation. In Korea, it was the most frequent causes of panperitonitis and many patients became grave before admission due to easiness of acquirement analgesics at drug stores. So, a clinical and literatural review was made on 157 cases of gastroduodenal perforations which was confirmed by exploratory laparotomy at Dept of Surgery, Han Yang University Hospital from May, 1972 to July, 1977. The results were as follows: 1. The gastroduodenal perforations was occupied 36.1% of panperitonitis, as 157 cases per 435 cases. 2. The organic distribution svas manifested as 44 cases (40.8%) in stomach, and 93 cases (59.2%) in duodenum. 3. The Sexual incidence was apeared as 87.5% at male (56 cases), and 12.5% at female (8 cases) in gastric performations: and 92.5% at male (86 cases), and 7.5% at female (7 cases) in duodenal perforations. 4. Gastroduodenal perforations were most frequently occurred between April to June, (47.8%, 75 cases). 5. Most patients had l to 3 years of past history but, in 40 cases, there were no past history of ulcer. 6. At admission, the most prominent physical signs were abdominal regidity (95.5%, 150 cases) and abdominal tenderness (100%, 157 cases). 7. Pneumoperitoneum were seen at 109 cases (69.4%) at erect view of simple abdomen or chest P-A. 8. The time from perforation to operation was commonly required 12 hours in stomach perforations and 6 hours in duodenal perforations. 9. The perforation sites were most frequently found at anterior wall of pylorus in stomach and anterior wall of the 1st portion of the duodenum. 10. The procedures of operation were as follows: Subtotal gastrectomy; 3 cases(1.9%), Vagotomy and pvloroplasty; 13 cases (8.3%), Simple closure; 49 cases (3.1%), Vagotomy and antrectomy; 8 cases (5.1%) 11. The postoperative complications were developed in 36 cases (23%) and mortality rate was 3.2% (5 cases).
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