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      • 태권도 정체성 확립을 위한 태권도복 연구

        이송학,홍승달,신동윤 한국스포츠리서치 2004 한국 스포츠 리서치 Vol.15 No.6

        As Taekwondo is a symbol of the tenth representative cultures in Korea, it is selected to this effect that the correct aspect of Korea let the people widely know to the world. It means that it is to establish the identity in Korea The identity is en aspect that one it should be truly. Accordingly, the purpose of the tenth symbols is to correct our things wrong and distorted and let the whole world known the cultural excellence of Korea rightly. Accordingly, Taekwondo needs to have identity in order to fulfill that purpose, too, But, in the costume, Taekwondo does not have our traditional and original aspects. Accordingly, this study was to investigate the historical costume and idea. The purpose of this study was to establish the identity in Taekwondo as it was to suggest the traditional Taekwondo costume. The present official soft for Taekwondo practice is a pull-over-typed garment that obstructed the view and inserted into the head. It is similar to the traditional costume in Japan, and it did not present magnificent appearance in wearing and taking off. Accordingly. it needs to seek to chang into the front-opened costume that the front side is opened, restore our tradition. and present magnificent appearance in Taekwondo. Accordingly, this study was to suggest three stages of black belt kidder's suit. This research thought that the black belt holder's suit needed to the people given of leader's qualification only. It seemed to be valid that the player or general apprentice and the person without the leader's qualification were to wear the existing official suit, pursue the practicality, and prevent the confusion. As to three stages' suit, they were divided into the soft for the grader at the 4-5 grade, at the high-grade like 6-8 grade, and at the master-grade like 9 grade. It needs to take the upper garment from the existing pull-over-typed garment to the front-opened type. As to the difference by the stage, it found out that it could show the difference in each stage as the whether it faced the different color line to the collar, Doryori, sleeve edge, and pants' here, etc, or the difference of patterns. It was considered as 9 grade, a symbol of best stage, had to present magnificent appearance in wearing the suits with the whole traditionally honored colors. But, this study was insufficient in the research on the traditional color and pattern so it needs to follow-up research that reaches to that. And. it needs the scientific and ergonomic research about the materials of costume and suit consistent with the functionality. Also, it needs the aesthetic research in order that the dignity and position may be reflected on the suits for Taekwondo practice that the persons in martial arts have to show.

      • KCI등재후보

        골프용품브랜드의 상표이미지속성에 따른 포지셔닝 전략

        이송학(Lee Song-Hak) 한국체육과학회 2009 한국체육과학회지 Vol.18 No.1

        This study aims to determine how the consumers evaluate Golf Brand by the properties that constitute their image and which players are recognized identically through identifying their position among Golf Brand by their image properties using multi-dimensional scaling. This attempt will help with establishing marketing strategies of companies to gain competitive advantages and differentiation by identifying if the Golf Brands are equipped with their own differentiated image to the consumers. The survey samples were selected with convenience sampling among golf club members, who are indoor golf range in Gyeong-gi area. Total 300 students were surveyed and among them, 264 surveys were collected and used in this study. The survey tool used was a questionnaire, and the Golf Brand were selected after discussion with experts to find the Brand who have relatively high awareness from the consumers. The reliability coefficient of the factors in image properties was shown to be α = 0.694. The data processing of this study was based on the similarity distance recognized by the repliers, and the positioning map was drawn for marketing strategies. For the method of analysis, PROXCAL analysis technique was used among the methods in MDS. Using the value of the property vector found in regression analysis, the results showed that Mizuno and Titleist were at the highest positioning in advertising and design, and Taylormade was positioned the highest in reputation and quality. Also, Dunlop and Honma had the highest positing in price and practicability.

      • 품새 지도자의 리더십유형이 선수의 조직몰입과 만족도에 미치는 영향

        이송학 ( Song Hak Lee ) 한국스포츠리서치 2007 한국 스포츠 리서치 Vol.18 No.4

        This study aimed to shed light on the effect of commitment to organization(team) depending on the type of leadership which is provided by the coach of Poomsae, and examine the effect that the degree of commitment to organization had on the satisfaction of players. The findings of this study based on the analysis of the survey indicted the followings: First, the correlation analysis of the leadership, commitment to organization, and satisfaction of players indicated that the most sub-factors had statistically significant correlation. Second, the outcome of multiple regression, which was performed to examine the relationship of effect among the leadership, commitment to organization, and satisfaction of players, pointed out that the effect of leadership on the emotional commitment among the sub-factors related to the commitment to organization had a statistically significant positive effect when the leadership focused on the training and instruction behavior, and by contrast, had a negative effect when authoritative behavior was displayed. Only the training and instruction behavior had a positive effect among the types of leadership in the case of continuous commitment to organization. And the training, instruction behavior, and positive feedback had a significantly positive effect in terms of the leadership that influences the normative commitment to organization.

      • 태권도 품새 심판의 공정성 향상을 위한 품새 지도자와 선수의 심판판정에 대한 인식 조사

        이송학 ( Song Hak Lee ),박종범 ( Jong Bum Park ) 한국스포츠리서치 2007 한국 스포츠 리서치 Vol.18 No.4

        In this study, by analyzing how Poomsae coach&player estimate referee in matches, it was judged to need to grope plans for fairness betterment of Poomsae referee. At first, as a result of comparing recognition`s level for Poomsae referee, referees` quality& attitude&game operation, admiration them, and the satisfaction for referees` judgement showed .300 and less, it showed generally-negative in the recognition for referee. Secondly, as a result of investigating the recognition for the judgement, the average of satisfaction was 2.623±.990, it could be estimated generally-negative. About the question that wrong referee could be happened unavoidably because referee is human, the average was 3.670±.979, on the contrary, about the question that unfair judgement could be happened on purpose, the average was 3.582±1.058. Thirdly, as a result of investigating the recognition for the fairness, it could be estimated totally-negative. And the result, to analyze recognition difference about referees` fairness between coaches and players, only fairness factor of event match & region match, has mindful difference statistically. That is, players think more fairly than coaches, in all the factors. At fourth, as a result of analyzing the recognition for referees` influence, the average of all factors was high, it could be known that the influence of referees-judgement was widely spreaded. On the contrary, about gaining the confidence owing to profitable judgement, it appeared negative. And the result, to analyze recognition difference about referees` influence between coaches and players, the only mental factor has mindful difference. That is to say, all the factors of judgement and mentality showed higher in coaches rather than players.

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