TV 시청 관습의 시간적 변화

이소은(So-Eun Lee) 한국언론학회 2017 한국언론학보 Vol.61 No.1

This study examines temporal changes in TV viewing convention in order to understand the meanings of so-called post-TV in the digital media environment. Synchronization is the basic concept of this article, which emphasizes the way TV viewing temporally organizes daily life and synchronizes living patterns. The concept is reconstructed into three sub-dimensions: temporal fractionation, temporal regularity and temporal rhythm of viewing. The generational analysis at the three levels revealed that post-TV viewing was temporally concentrated on after-work leisure time. The rate of regular viewing reached 30 percent, and the three most dominant rhythms of viewing were 1-hour, 2-hour and 3-hour sessions. Although circumstances of desynchronization were detected among the younger generations, the generation gap decreased over the weekend, which suggests that the temporal structure of everyday life is more powerful in regulating TV viewing than the possibility of time-shift brought on by media diversification. These findings indicate that TV viewing is still a cultural practices that is disciplined by social time, especially by the fractionation of labor and leisure time. Hence, post-TV viewing needs to be understood as a sociotemporal process of negotiation among various social rhythms in the world of labor intensity and social acceleration.

VMD 측면에서 상품배치와 매출의 상관관계에 관한 연구

이소은(So Eun Lee) 한국디자인문화학회 2010 한국디자인문화학회지 Vol.16 No.3

업태별, 제품 간의 경쟁이 가속화 되면서 브랜드의 이미지를 차별화하기 위한 다양한 마케팅 전략이 모색되고 있으며, VMD에 대한 중요성이 부각되고 있다. 효과적인 VMD 전략수립을 통한 기업의 이윤 증가를 기대할 수 있기 때문에 VMD 구성요소의 전략적 활용방안에 대한 필요성이 요구되며, 그에 대한 연구가 필요하다. VMD 구성요소 인 상품배치는 매장의 레이이웃, 동선과 밀접한 관계를 가지는 중요한 요소로, 상품배치와 매출과의 상관관계를 분석하여 VMD 기획 시 효과적인 전략수립을 위한 기초자료를 제시하고자 한다. 본 연구는 상품배치의 사례연구를 통해 상품배치와 매출과의 상관관계를 파악하고, 전략적인 상품배치 방안을 제안하는데 그 목적이 있다. 본 연구의 연구범위에는 VMD 정의와 구성요소, 상품배치의 방법, 상품배치 사례분석, 상품배치와 매출과의 상관관계 분석들이 포함되어 진다. 연구의 내용은 VMD 구성요소로서의 상품배치를 이해하는데 필요한 이론들을 정리, 제시하고 있으며, 이를 통해 매출상승을 위한 효과적인 상품배치 방안을 제공하고 있다. 연구방법으로 실제 국내 패션브랜드 C사, 4개 매장의 상품재배치 전과 재배치 후의 매출을 비교 분석하여, 상품배치와 매출과의 상관관계를 파악하고자 하였다. 본 연구의 결과로서 상품 재배치 전과 재배치 후 매출이 4매장 평균 13.2%가 증가한 것으로 나타났으며, 상품 배치와 관련하여 변화 요인을 분석한 결과, 상품의 아이템별 분류 보다 스타일별 분류 시 더 매출이 증가하는 것으로 나타났다. 또한 매장 내 중앙행거 수를 줄이고 일자형의 배치가 아닌 벽장의 아이템과 연계한 배치를 통해 편안한 분위기를 유도하고 매출로 연계되는 것으로 분석되었다. 매장의 규모가 작은 경우의 카운터 위치는 입구 정면 보다는 양끝이나 측면부분에 위치하는 것이 좋으며, 신발과 의류를 함께 판매하는 브랜드의 경우, 고객용 의자를 매장 좌우에 균등한 분할 배치가 효과적인 것으로 나타났다. 이러한 결과는 기업의 매출 증가를 위해, 각 브랜드에 적합한 상품배치 방안의 필요성을 시사하고 있다. Corporations have searched for diverse marketing strategies to differentiate their brand images as competitions grow fiercer and fiercer among business types and products. Thus the importance of VMD attracts even more attention. Corporations can expect profit increases according to effective VMD strategies, which calls for a need to develop strategies to make use of VMD components and do researches on them. One of the VMD components, product placement is vital and has close relationships with the layout and path of action of the store. The study analyzed correlations between product placement and sales to provide basic data for setting up effective strategies in the stage of VMD planning. The purposes of the study were to do a case study on product placement, investigate correlations between product placement and sales, and propose strategic plans for product placement. The scope of this study include the definition and components of VMD, methods of product placement, case analysis of product placement, and correlations between product placement and sales. The study sorted out and presented theories needed to understand product placement as one of the components of VMD and used the results to propose effective plans for product placement to lead to greater sales. As for methodology, the study compared and analyzed sales of four C brand stores before and after product placement and examined correlations between product placement and sales. As a result, the sales of the stores increased by average 13.2% after product placement. The analysis results of factors that changed in relation to product placement indicate that style-based categorization generated more sales than product item-based categorization and that reduction of central hangers and product placement in connection with closet items created a comfortable atmosphere and generated more sales than product placement on a straight line. The counters contributed to sales more when located at both ends of the entrance or on the sides than the front side of the entrance. When the brands that marketed both clothes and shoes provided much space for customer chairs, they were able to generate more sales. Those results imply a need for product placement plans fit for each brand to increase corporate sales.

매체, 언론사, 주제별 뉴스 이용과 언론에 대한 평가 : 이용자 정치성향의 조절효과를 중심으로

이소은(So-Eun Lee),오현경(Hyun Kyung Oh) 한국언론학회 2021 한국언론학보 Vol.65 No.2

This study explores how audiences’ news consumption patterns affect their evaluation of news media. Specifically, it aims to address the following three major research questions: (1) Do news media outlets (whether people access traditional media outlets, including television, radio, newspaper, and magazine, or whether they access digital media outlets, including Web portals, instant messenger service, SNS, online video platforms, and podcast for news consumption), news media companies (whether people use media outlets that have conservative, moderate, or liberal views on politics), and news topics (whether people consume hard news or soft news) that people use for consuming news influence their evaluations of news media? (2) When classifying the audience into several groups based on news consumption matrix (by media outlets, media companies, and news topics), are there any difference in how they appraise news media across these groups? Finally, (3) are the relationships between evaluations of news media and news media outlets/media companies/news topics they use for news influenced by users’ political orientation? To answer these questions, this study employed secondary data analysis of the 2019 Audience Survey, which was provided by Korea Press Foundation. The statistical analysis used a five-item scale of evaluations of news media, which measures trust, fairness, diversity, expertise, and freedom of the press. We also constructed audience news consumption matrix by media outlets, companies, and news topics that people used for consuming news. To construct news consumption matrix by companies, this study chose 15 companies listed in short-answer questions by more than 20 respondents among 341 companies in total and categorized them into three groups, those with conservative, moderate, and liberal views on politics. The results show that, regarding news media outlets, consuming news on television had a positive effect on evaluation of news media, while consuming news on online portals and online video platforms had a negative effect. Those who used a variety of digital media outlets for news, specifically, appraised news media lower than those who did not. In addition, regarding news media companies, those who consumed news produced by various companies with different political views (conservative, moderate, and liberal), appraised news media lower than those who used news produced by companies with relatively moderate views on politics. Third, regarding news topics, using political news had a negative effect on evaluations of news media whereas using news about economy, lifestyle, entertainment, and sports had positive effects. It implies that those who used soft news, considered more informative and containing less conflicting ideas of social issues than hard news, were more likely to appraise news media positively than those who did not. Lastly, some of these relationships were influenced by users’ political orientation; the impact of media outlets was significantly amplified among those with conservative views on politics while that of news topics was weakened among them. Based on these findings, this paper provides suggestions for improving media trust and enhancing audience evaluations of news media.

폼알데히드의 반응성 향상을 위한 고체 인산 촉매의 최적화

이소은(So-eun Lee),홍유미( Yu-Mi Hong),강용(Yong Kang),박영권(Young-Kwon Park),김성수(Seong-Soo Kim),이승재(Seung-Jae Lee) 한국열환경공학회 2019 한국열환경공학회 학술대회지 Vol.2019 No.춘계

본 연구에서는 Phosphoric acid와 Vanadium(Ⅴ) pentoxide, Molybdenum(Ⅵ) trioxide의 혼합 산화물을 조성을 달리하여 활성탄과 SiO2, -Al2O3 지지체에 담지한 촉매를 사용하였다. 실험은 고정층 반응기에서 1g의 촉매를 가지고 110℃부터 150℃까지 10℃씩 올리며 각 반응온도에서의 폼알데히드 전환률(반응성)을 관찰하였다. 활성성분인 촉매의 담지량과 지지체에 따라 폼알데히드의 전환률을 비교한 경우, SiO2에 담지한 결과 Mo와 V의 담지량 증가에 따라 폼알데히드의 전환율이 감소하였으며, P의 담지량이 0.01ml에서 0.015mol 사이에서 전환율이 최대값을 나타냈다. 활성탄(AC)에 담지한 결과에서는 Mo의 담지량 증가에 따라 폼알데히드의 전환율이 증가하지만 V의 담지량이 증가하면 전환율은 감소했으며, P의 담지량이 0.01mol일 때 전환율이 최대값을 나타냈다. 촉매의 가장 최적 조건은 P0.01V0.001Mo0.02/AC이었다.

복합운동프로그램이 경도인지장애노인의 대사성위험인자 및 골밀도에 미치는 영향

이소은(Lee, So-Eun),권정현(Kwon, Jeong-Hyun) 한국체육과학회 2012 한국체육과학회지 Vol.21 No.3

The purpose of this study was to examine the effect of combined exercise program on metabolic syndrome risk factors and bone mineral density in elderly with mild cognitive impairment. The subjects were of 24 elderly with mild cognitive impairment, they were divided into two groups: the exercise group(n=12) and the control group(n=12). Exercise group participated exercise program for 60 minutes a day, 3 times per week for 20 weeks, whereas control group were asked to maintain normal lifestyle during the same period. Variables of metabolic syndrome risk factors(WC, TG, HDL, Glucose, SBP, DBP) and bone mineral density were measured and compared between exercise group and control group as well as pre and post-training using 2-way ANOVA. Main results were as follows: WC, SBP and glucose decreased significantly in exercise group. BMD increased significantly in exercise group. TG, HDL-C and DBP decreased in exercise group, but not significant. In conclusion, combined exercise program would have positive effects on metabolic syndrome risk factors and bone mineral density in elderly with mild cognitive impairment. It also preventing and delaying dementia by reducing the prevalence of adult diseases such as hypertension, diabetes, hyperlipidemia and obesity.

운동참여기간이 중년남성의 대사증후군 위험요인과 adiponectin, leptin에 미치는 영향

이소은(Lee So-Eun),오덕자(Oh Deuk-Ja) 한국체육과학회 2011 한국체육과학회지 Vol.20 No.1

This study investigated the effect of the 24 weeks exercise on metabolic syndrome factors, adiponectin and leptin in middle-aged men. Subjects were assigned to two groups: ten subjects with no medical condition, ten subjects with metabolic syndrome. In the 24 weeks exercise program, all groups participated in energy requirements 1,500kcal~1,600kcal at 50%~70% of maximal oxygen uptake (VO₂max), 3 daysㆍ1 week. After 24 weeks exercise intervention, all groups the improvement of metabolic syndrome, and decrease of adiponectin and leptin related to obesity, was observed. Thus, the results in this study indicate that regular exercise for 24 weeks plays a critical role in reducing the cardiovascular disease risk factors of the middle-aged men.

고령여성의 규칙적인 운동습관이 대사증후군위험요소 및 동맥경직도에 미치는 영향

이소은(Lee So-Eun),이재영(Lee Jae-Young),이재문(Lee Jae-Moon) 한국체육과학회 2011 한국체육과학회지 Vol.20 No.2

Korea has already become the fastest aging society in the world. The rapidly aging population will undoubtedly cause various health problems not experienced so far. This study classified two groups with age over 65 healthy elderly women(30 patients). One group exercised regularly over 3 years, 3 times a week (70.27±3.9) while the other group did not exercise regularly (71.07±3.8). The study aimed to discover the metabolic syndrome risk factors and impacts on arterial stiffness. This data were analyzed by independent t-test and multiple regression. Results were as follows. 1. FM [4(28)=2.217, p=.035)] and %BF [t(28)=2.630, p=.014)] of the non-exercise group were significantly higher than those of the regular exercise group. 2. Metabolic syndrome risk factors SBP [t(28)=4.224, p=.001], WC [t(28)=2.768, p=.010)], HDL-C [t(28)=2.923, p=.007)] and Glucose [t(28)=3.441, p=.002) of the regular exercise group were significantly higher than those of the non-exercise group. 3. RbaPWV [t(28)=16.060, p=.001] and LbaPWV [t(28)=14.223, p=.001] of the regular exercise group were significantly lower than those of the non-exercise group. The results indicate that regular exercise provides a positive impact in the metabolic syndrome risk factors and artery stiffness of elderly women. It also prevents arteriosclerotic vascular disease such as the cardiovascular and cerebrovascular disease, helping to maintain health and improve quality of life. This suggests the importance of systematic exercise habits.

치매 및 경도인지장애 노인의 건강관련체력과 골밀도에 관한 연구

이소은(Lee So-Eun),이재문(Lee Jae-Moon) 한국체육과학회 2011 한국체육과학회지 Vol.20 No.4

The purpose of this study was to investigate and compare of health-related physical fitness and bone mineral density in normal(n=10), mild cognitive impairment(n=10) and dementia(n=10) elderly, aged over 65. The analysis of data revealed the following findings. 1. Dementia group had significantly lower arm curl(num/30sec) in comparison to MCI and normal group. 2. Normal group had significantly higher standing up and sitting down a chair(sec) and one leg balance with eyes close(sec) in comparison to MCI and dementia group. 3. Normal group had significantly higher leg endurance against wall(sec) and one leg balance with eyes open(sec) in comparison to dementia group. 4. Normal group had significantly higher BMD(g/㎠) and BMC(g) in comparison to Mel and dementia group. In general terms, what all this show was that early dementia symptoms was affected decrease of health-related physical fitness and bone mineral density in MCI and dementia group. Also effective prevention of dementia would improve quality of life in elderly and maintain independent in daily living activities and gain the benefit through the reducing socioeconomic costs. Therefore, we should strive to develop the exercise program for prevention of dementia.

초등학교 저학년 아동의 단락듣기 이해와 작업기억 능력 간의 관계

이소은(So Eun Lee),조미라(Mi Ra Cho),이윤경(Yoon-Kyoung Lee) 한국언어청각임상학회 2010 Communication Sciences and Disorders Vol.15 No.1

배경 및 목적: 본 연구는 초등학교 저학년 아동들을 대상으로 단락 듣고 이해하기와 작업기억능력 간의 관계를 살펴보는 것을 목적으로 하였다. 방법: 연구대상은 서울 및 경기 지역의초등학교 1, 2, 3학년 일반 아동 각각 10명씩 총 30명의 아동이었으며, 실험도구는 단락 듣고이해하기는 학령기 언어검사(이윤경, 2007)의 듣고 이해하기 과제와, 작업기억 능력은 KWISC-III의 숫자 따라말하기 과제, 연구자가 직접 제작한 무의미음절 따라말하기 과제와 이혜숙(2007)의 문장 따라말하기 과제를 수정 보완하여 사용하였다. 아동들의 수행 결과는 일원분산분석과 적률상관분석으로 통계처리 하였다. 결과: (1) 단락 듣고 이해하기 능력과 작업기억 과제 중 숫자 따라말하기와 무의미음절 따라말하기 간에 유의한 상관이 나타났다. (2) 학년에 따라 단락 듣고 이해 능력과 작업기억 능력에 유의한 차이가 있었으며, 단락 듣고 이해하기 는 1학년 및 2학년이 각각 3학년 집단과 유의한 차이를 보였으며, 작업기억 능력은 1학년과3학년 집단 간에서만 유의한 차이를 보였다. 논의 및 결론: 본 연구는 초등 저학년 아동들의단락 듣고 이해하기와 작업기억 능력이 학년이 높아짐에 따라 함께 증가할 뿐 아니라, 단락듣고 이해하기 능력이 작업기억 능력과 유의하게 관련됨을 보여 준다. Background & Objectives: This study aimed to investigate the relationship between the listening comprehension of paragraphs and the working memory in school-aged children. Methods: The participants were thirty of children, ten of first graders, ten of second graders, and ten of third graders. The ability of ‘listening comprehension of paragraphs was assessed using passage comprehension test, one of subtests of Language Scale for School-aged Children(Y. Lee, 2007). The ability of woking memory was measured by digit recall test of the K-WISC-III, non-word repetition task developed by authors, and the sentence repetition task(H. Lee, 2007). Results: (1) The listening comprehension of paragraphs was significantly correlated with digit repetition and non-word repetition but sentence repetition. (2) The ability of listening comprehension of paragraphs were different between 1st and. 3rd graders, 2nd and 3rd graders significantly. And on the performance of digit repetition and non-word repetition tasks, significant differences were observed between 1st and 3rd graders. Discussion & Conclusion: This study showed that the ability of listening comprehension of paragraphs and working memory were correlated significantly in lower grader elementary school students.

일주기 리듬에 따른 운동이 여대생의 순환기능 및 에너지소비량에 미치는 영향

이소은(Lee, So-Eun),이재영(Lee, Jae-Young) 한국체육과학회 2013 한국체육과학회지 Vol.22 No.1

The purpose of this study was the effects of 20 minutes of exercise on the circadian rhythm of energy expenditure, glucose and lactate in female university students. As circadian rhythm exists in human body, effect of exercise may vary in accordance with time zone that exercise is executed even if the exercise is done with same strength, it is necessary to examine the result based on morning exercise(09:00),afternoon exercise(14:00), and evening exercise(20:00). In evaluating circulatory faculty, energy expenditure after 60%VO2max treadmill exercise which is based on circadian rhythm, glucose and lactate were measured in different time of a day after choosing female university students. Conclusion which may be drawn from this study is as follows: It is considered that female university students before and after exercise for 20 minutes have influence on energy expenditure, glucose and lactate in connection with circadian rhythm. Before and after exercise, glucose was significantly increased in the morning. Glucose was significantly decreased m the Afternoon. Before and after exercise, the change of lactate showed a significant increase at all times(morning, afternoon and evening). The increase in the lactate was most prominent in the morning. Morning, afternoon energy expenditure changes showed that the deterioration in the 20 minute exercise. These findings suggest exercise beneficial effects on the circadian rhythm especially in the evening.