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이미현 배화여자대학 2002 培花論叢 Vol.21 No.-
This study deals with the teenagers who take high interest in fashion and their appearances while being susceptible to the influences of their authoritative figures and/or the society due to their psychological instability, and is aimed at verifying if their psychologically variable sense of value has any affect on their clothing behavior in the midst of the consumption-orientated sociological environment where the traditional sense of value had crumbled away and is now surged with materialistic values. The study results showed that the teenagers materialistic tendency are related to their family environments: such as family financial status and forms, age, education background and occupation of their parents, and their monthly allowance and clothing expenses. Since it showed that teenagers materialistic sense of value is higher when their family is of low financial status, nuclear family, young parents with low education background, and if they spend more allowance and clothing expenses, it is second-handedly surmised that younger parents who are not financially stable are more inclined to be materialistic and their children are also influenced by such parents. Materialistic sense of value influences the teenagers clothing behaviors, so that the teenagers with higher materialistic values pay more attention to esthetics when they dress and have higher interest and dependency on clothing compared to the teenagers who are less inclined to materialistic sense of value. Also they have higher tendencies to dress similarly with their peers and show off through their clothes. However, they don't seem to care much for decency when they dress. Materialistic sense of value also influences on teenagers shopping for clothes. Buying motivations of teenagers with higher materialistic sense of value are more impulsive and ostentatious than that of the teenagers with lower materialistic sense of value, whereas their practical or essential buying motivations are relatively lower. Even their sources of information and favorite places for shopping showed difference: teenagers with higher materialistic sense of value facilitate more sources of information and various places to shop, and purchase expensive clothes more frequently while spending much time for shopping. In view of such results, teenagers materialistic sense of value influence considerably on their interests in clothes, dressing and shopping.
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이미현 배화여자대학 2002 培花論叢 Vol.21 No.-
Needing research on, center of focus in todays market, the young generation, by collecting basic information about these teenagers clothes shopping and provide the manufacturers, whole salers, retailers and marketers with the information regarding what price range of clothes and where these teenagers shop their clothes, how much these youngsters spend monthly, what type of motivation impact the decisions of buying and the kind of information they rely on, so that the information could be used to improve manufacturing, selling, and marketing. This study is aimed to be the beginning of the wider and further of research.
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비전형상표 중 냄새상표와 소리상표의 도입을 둘러싼 논의 : 사자가 울부짖으면, 영화가 시작된다
이미현 서강대학교 법학연구소 2007 서강법학 Vol.9 No.2
April in 2007, South Korea and United States FTA negotiation came to a settlement dramatically. The issue of trademark law that is one of the contents in the negotiation is about sound mark and olfactory mark. Korean Trademark Law defines a trademark as symbol, word, device, three dimensional form, color, hologram, move or any combination thereof. But it doesn't acknowledge both sound mark and olfactory mark on the standard of trademark inspection article 4. This study is focused on introducing the sound mark and olfactory mark of nontraditional marks, and furthermore insists on revision in trademark law and standard of trademark inspection.
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