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인간 재조합 인터루긴-32 면역조절작용에 대한 유세포 분석
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Body Residue-based Approach as an Alternative of the External Concentration-based Approach for the Ecological Risk Assessment
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우리나라 「企業會計基準」上의 貸借對照表 優位論에 관한 理論的 根據
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Postharvest Fruit Physicochemical Changes and Properties of Asian (Pyrus serotina Rehd.) and European (Pyrus communis L.) Pear Cultivars
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일반계 고등학생의 진학 결정수준과 진학준비 행동수준에 따른 진학준비 유형에 관한 연구
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Synthesis^ characterization and optical property of poly (propylene carbonate) - Zinc oxide nanocomposites
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- 저자 : 이나겸 ( Na Kyum Lee ) (검색결과 4 건)
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연령에 따른 여성의 가치의식이 화장품 쇼핑성향에 미치는 영향
이나겸(Na-Kyum Lee),우미옥(Mi-Ock Woo) 한국인체미용예술학회 2018 한국인체미용예술학회지 Vol.19 No.1
This study attempted to determine the effects of women’s value consciousness by age on cosmetics shopping orientation. For this, a questionnaire survey was conducted among women in their 20-50s living in Busan and Gyeongnam. The collected data were analyzed using SPSS 20.0. Then, reliability analysis, one-way ANOVA, multiple regression analysis and analysis of scale reliability were performed using Cronbach’s alpha. The results found the following: Materialistic and esthetic consciousness prevailed in women in their 20s. For women in their 30s, an impulsive shopping orientation was strong among those with consciousness of other people while self-esteem, loyalty, store exploration and planned shopping orientation were found among consumers with higher self-esteem. For consumers in their 20-30s, coherent shopping orientation was observed among those with a consciousness of other people. For consumers in their 40s, impulsive and other-conscious shopping orientation was strong among those with materialistic consciousness. Among the consumers with esthetic consciousness, in contrast, planned shopping orientation was observed. In fact, planned shopping orientation was weak among those with materialistic consciousness. For women in their 50s, lastly, impulsive and store-exploratory shopping orientation was strong among those with esthetic consciousness. Among the consumers with materialistic consciousness, on the contrary, planned shopping orientation was low, showing the same results as consumers in their 40s.
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여성의 연령별 가치의식이 화장품 브랜드태도에 미치는 영향
이나겸(Na-kyum Lee),박옥련(Ok-Lyun Park) 한국인체미용예술학회 2014 한국인체미용예술학회지 Vol.15 No.2
To figure out the effects of women's value consciousness on their attitude towards cosmetics brands by age, a questionnaire survey was conducted amongst women in their 20s to 50s. A total of 630 surveys were collected and used for statistical analysis. The questionnaire was structured in a 5-point Likert scale format, and SPSS 20.0 was used for data analysis. For value consciousness, the following five factors were derived: social status, self-esteem, materialism, social awareness, and pursuit of aesthetics. In terms of attitude towards cosmetics brands bottle design, function, price, brand name, and ingredient stability were obtained. Among the respondents in their 20s, 'social awareness' was high in 'bottle design ,'price,' and brand name.' Among those in their 30s, 'social awareness' was high in 'bottle design,' and 'brand name,' In those in their 40s, in 'function.' Among the women in their 50s, 'social awareness' and 'pursuit of aesthetics' were high in 'bottle design,' and 'pursuit of aesthetics' was only high in 'function,''brand name,' and 'ingredient stability.' The above result revealed that the consumption propensity between those in their 20s and 30s was not very different. In addition, those in their 40s and 50s were interested in whitening, wrinkle-care, and skin elasticity-related ingredients, showing a stronger desire to make themselves more attractive more attractive than those in other age groups. This study attempted to help female consumers shop wisely and provide companies with basic data for a brand and marketing strategy after investigating the effects of women's value consciousness on their attitude towards cosmetics brands.
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여성의 가치의식에 따른 뷰티태도와 화장품 구매요인 연구
이나겸 ( Na-kyum Lee ),우미옥 ( Mi-ok Woo ) 한국미용학회 2017 한국미용학회지 Vol.23 No.2
Women`s consciousness on cosmetics has been changing with changes of their values, moving up in social standing, and as a means of self-expression. This study intends to examine women`s beauty attitudes and some factors that may influence on cosmetics purchasing decision according to their value consciousness. There are two factors in women`s value consciousness including self-centered and other-conscious value consciousness. Also, there are 5 factors in beauty attitude including fashionableness, individuality, conformity and esthetic value, and cosmetics purchasing factors include 5 elements including external designs, brand images, prices, cosmetic functions, and ingredients. Factors of value consciousness were classified by group and the result showed that there are 3 groups including other-conscious group, value-conscious intermediary group, and self-conscious group. Furthermore, a survey was conducted on female consumers residing in Busan, and the survey result was analyzed using such methods as factor analysis, χ<sup>2</sup>-test, analysis of variance, and multiple regression analysis. The result showed that there was significant influence between beauty attitude factors by different groups of value consciousness and cosmetic purchasing factors. Also, the result revealed that when it comes to differences in beauty attitude by groups, all of three groups had highest values in esthetic value, practicality, and functional factors. The group who are consious of other people are siginificantly influnced by fashionability, price and cosmetic functions, while the self-conscious group unlike the other two groups did not consider cosmetic functions as important at the level of p<.001.
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라이프스타일과 소비가치가 웨딩상품 선택속성에 미치는 영향
이소정 ( So Jung Lee ),이나겸 ( Na Kyum Lee ),우미옥 ( Mi Ock Woo ) 한국미용학회 2021 한국미용학회지 Vol.27 No.3
For the research of the effect of lifestyle and consumption value on the wedding product selection attributes, this study conducted a survey targeting men and women living in Gyeongnam province, and SPSS 23.0 statistical program was used for data analysis, and this study also conducted hierarchical analysis to examine the effect of lifestyle and consumption value on the wedding product selection attributes. Results show that the higher the situational value, it affects wedding studio in terms of consumption value, and the higher ostentation-oriented type, individuality and challenge-directed type, emotional value and situational value, it exerts more on wedding place and hair·make-up. And the higher the fashion-oriented type, ostentation-oriented type, individuality and challenge-directed type, it affects wedding dress as well as social value and situational value. Data driven from the above is expected to provide basic data for drawing up measures for development of wedding products and establishment of a strategy for wedding service.
KCI
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