주택가 CVS의 점포운영 활성화에 관한 연구

양회창 한국유통과학회 2005 한국유통과학회 학술대회 논문집 Vol.2005 No.-

국내 CVS사업은 1989년 세븐일레븐이 1호점인 올림픽 선수촌점을 개점한 이래 성장을 거듭하면서 유통업의 한 축으로 자리를 잡았다. 도입된 지 16년이 지난 지금 CVS 사업은 성숙기에 접어들어 향후 성장속도는 점차 둔화될 것이나 질적 성장 중심으로 변화될 것으로 보인다. 본 연구는 성숙기에 접어든 CVS가 역세권에 비해 주택가에 입점한 경우 심각한 경영난에 허덕이고 있는 것을 중심으로 주택가 CVS의 점포 운영시스템이 역세권 등과 차별화되는 경우 수익구조의 실현이 가능하지 않겠는가의 가능성을 염두에 두고 실시해보기로 한다. 본 연구는 연간 최고 매출기간인 5월의 역세권 및 주택가 매출액을 비교함으로써 수익구조의 차이를 확인하고 면접법을 통하여 분석된 주택가 및 역세권 CVS의 문제점을 확인한 후 주택가 CVS의 점포 운영 활성화를 통한 수익구조 실현이 가능한지를 제언해보고자 한다.

A Study on the Impact of Perceived Regulations for Sales at Super-Supermarket and Discount Store on Consumers’ Shopping Value and Subjective Well-Being

양회창,전준호,주윤황 한국유통과학회 2013 유통과학연구 Vol.11 No.11

Purpose This study focused on consumers’ perception about regulations for sales enforced by national and local governments in Korea. The study examined the relationship between perceived regulatory restrictions and subjective well-being (SWB), and perceived regulatory restrictions and shopping value,respectively. Research Design, Data, and Methodology Data were collected from 135 college students and consumers in Gyeonggi Province to verify the relationships, moderating effects, and mediating effects, thus testing the theoretical model and its hypotheses. Results First, consumers’ positive perception of regulatory restrictions enabled enhancement of their SWB. Second, consumers’ positive perception of regulatory restrictions had no significant positive influence on hedonic value but had a significant positive influence on utilitarian value. Third, utilitarian value exhibited a full mediating effect on the relationship between regulatory restrictions and SWB. Conclusion This study showed that consumers’ positive win-win attitude is based on social norms. Further, we expect that consumers experiencing discomfort due to regulatory restrictions resolve this by going to other distributors. Finally, to increase distributors’ competitiveness and consumers’ utilitarian value, it is suggested that distributors require a variety of marketing strategies.

The Effect of Consumers’ Personal Characteristics on Attitude toward Social Commerce: Focused on the Theory of Reasoned Action

양회창,우문식 한국유통과학회 2013 유통과학연구 Vol.11 No.11

Purpose This study investigated the effect of consumers’ personal characteristics on their attitude toward social commerce focusing on the theory of reasoned action. Specifically, consumers' personal characteristics were further classified into personal characteristics, personal values concerning social commerce consumption, and consumption emotion concerning social commerce. Research Design, Data, and Methodology The study investigated the relationship among consumers' personal characteristics, and the personal values of affirmative beliefs and attitudes of individuals toward social commerce based on the theory of reasoned action. A total of 151copies question nairewere evaluated, after excluding 13 copies having poor answers. Results Consumers’ personal characteristics were found to have a significant positive effect on their attitude toward social commerce. In addition, the most important personal characteristic affecting consumers’ attitude toward social commerce was utilitarian value. Consumers’ personal values were found to have a significant positive moderating effect between shopping value (i.e., hedonic and utilitarian values) and their attitude toward social commerce. Conclusion The findings suggest that consumers’ attitudes when trading with social commerce are affected by utilitarian value, and that companies should increase consumers’ shopping value and build positive value about social commerce itself.

Revisiting Self-Enhancement Bias and Transformational Leadership Using the Extended Theory of Planned Behavior

양회창 한국유통과학회 2014 유통과학연구 Vol.12 No.9

Purpose- This study attempted to identify any influencing relationships, between the antecedent variables and the members'innovative work behavior, which were expected to influence organizational performance based on the extended theory of planned behavior (ETPB). Research design, data, and methodology-Thesurveywasconducted on SMEs in Seoul and its metropolitan area. A totalof 158 copies of effective questionnaires were used and wereanalyzed through correlation analysis, regression analysis, andmultiple regression. Results- Self-efficacy, value, intrinsic motivation, and self-enhancing bias have been found to have a positive relationshipwith innovative work behavior. In addition, transformational leadership was found to moderate the existence of a statisticallysignificant negative influence between value, intrinsic motivation,and innovative work behavior. Conclusions- The results suggest that leaders will be successful in winning members' trust through conducting their behaviors in accordance with the applicable ethical and moralstandards and through their fair, transparent, and legitimatemanagement practices with an attitude of 'taking the initiativeand setting an example', and this will help solve such problems.

Intermittent Addiction and Double Sidedness of Thought Suppression: Effects of Student Smart Phone Behavior

양회창,김영이 한국유통과학회 2015 유통과학연구 Vol.13 No.9

Purpose – This study investigates the effects of thought suppression on depression and uneasiness among college students likely to be influenced by smart phone addiction. Research design, data, and methodology – A total of 151 valid questionnaires were collected. The following analyses were conducted using SPSS 19.0 and AMOS 19.0: frequency, descriptive statistics, correlation, simple regression, and multiple regression. Results – Smart phone addiction increased uneasiness, depression, impulsiveness, and aggression. Moreover, uneasiness, depression, impulsiveness and aggression from smart phone addiction, had a negative influence on psychological wellbeing resulting in potential delinquent behavior. In addition, the addiction treatment relied heavily on drugs; therefore, such psychological treatment should be strengthened to control intermittent addiction. Conclusions – The results indicate that various kinds of research are needed to investigate personality and environmental factors that influence smart phone addiction. Additionally, studies on lessening smart phone addiction and living healthy lifestyles are needed. Moreover, psychological rehabilitation and treatment should be developed to lessen the rebound effect after thought suppression, to verify the effects of clinical application, and to prevent intermittent addiction.

Effects of Authentic Leadership and Leader-Member Exchange on Employee Psychological Ownership and Organizational Commitment

양회창,권재현 한국유통과학회 2015 유통과학연구 Vol.13 No.11

Purpose – Small- and medium-sized enterprises often rely on the owner’s personal characteristics. This study aims to verify the impact of the awareness of such a business leader’s sincerity and the sincerity of their leader-member exchange (LMX) on employee psychological ownership and organizational commitment. The findings offer clues to how small- and medium-sized company leaders should engage with employees. Research design, data, and methodology – A total of 289 valid questionnaires were examined using frequency, descriptive statistics, and correlation analyses and structured equation modeling. Results – Authentic leadership and LMX were both found to have a positive impact on each trust factor, each trust factor had a positive impact on psychological ownership and organizational commitment, and psychological ownership had a positive impact on organizational commitment. Conclusion – These results suggest that small- and medium- size company leaders should use self-awareness and self-regulation to encourage the recognition of their sincerity, and strive to achieve a positive relationship with employees. It also suggests that leaders should improve trust between employees and establish various strategies to enable employee psychological ownership.

Effects of Advertising depending upon Type of Advertising and Form of Advertising Model

양회창,안호근,한상호 한국유통과학회 2013 유통과학연구 Vol.11 No.11

Purpose This study investigated whether there are differences in advertising effects depending on the type of advertising, divided into public service announcements (PSA) and commercial advertisements, and the form of advertising model. Research Design, Data, and Methodology By investigating the difference in advertising effects due to the type of advertising and form of advertising model, the study was expected to reveal the optimal advertisements for achieving the desired advertising effects. The subjects were Jangan University students in their first and second year, with 102 copies of the survey questionnaire received for analysis. Results The findings were different for the celebrities, professionals, and CEOs, except for the PSA; further, they were different among celebrities, professionals and the other types of model, except CEO, in commercial advertising. Simple regression results showed that both the professionals and CEO models had a positive impact on the effect of advertising in the case of the PSA. Conclusion These results suggested that appropriate selection of the form of advertising model is a very important factor. Conversely, it has been suggested that the celebrity model is the most effective, reflecting the trend for commercial advertisements.

Effects of Visible and Invisible Factors and Buying Impulse Intention upon Store Loyalty: Focused on Physical Evidence and Word-of-Mouth of Discount Store

양회창,안호근,이영철 한국유통과학회 2013 유통과학연구 Vol.11 No.11

Purpose This study aimed to understand the influence of visible factors directly shown to and experienced by consumers such as physical evidence, and invisible factors obtained through acquaintances or other experienced consumers such as word-of-mouth, in the discount stores’ marketing communication on impulse buying intention and store loyalty. Research Design, Data, and Methodology This study examined the effect of factors in discount stores’ marketing communication, for instance, physical evidence, word-of-mouth, and buying impulse intention. The questionnaire survey resulted in 68completed questionnaires. Results Physical evidence and word-of-mouth have a statistically significant positive effect on store loyalty. The results of regression analysis regarding whether visible or invisible factors have more impact showed that word-of-mouth has a statistically significant positive effect on store loyalty. With regard to impulse buying intention, only word-of-mouth was statistically significant. Conclusion These results suggested that visible and invisible factors that appeal to customers are very important. In particular, the results suggested that stores should create invisible factors (e.g., positive word-of-mouth) for their customers.

An IPA-based Study on the Sextic Industry’s Potential for Continued Development from Producers’ Viewpoint

양회창,권우택,김동환 한국유통과학회 2014 유통과학연구 Vol.12 No.11

Purpose – This study is one of a series of studies on the successful Sextic industry, which was conceived because of the urgency of transforming agriculture to cope with global market-opening pressures as well as to solve domestic difficulties facing Korean rural areas. Research design, data, and methodology – This study involved constructing a questionnaire based on evaluation standards proposed by prior research. Further, this study intended to lay the groundwork for the development of the Sextic industry through the use of IPA. It also sought to explore the possibility of developing scales capable of performing causality analysis. We conducted 149 effective questionnaires, and applied the paired t-test and IPA for the analysis. Results – The results of the analysis indicated that the degrees of producers' perceptions regarding the importance and performance with respect to five variables of the performance indicators were different. Conclusion – It was suggested that the implementing subjects of the Sextic industry should prevent possible problems relating to several factors by building close cooperative relationships with the interested parties of each industry.

Effects of the m-VALS on the Mobile Shopping Acceptance Incentive and Consistent Use Intention

양회창,김안식 한국유통과학회 2014 유통과학연구 Vol.12 No.10

Purpose – This study intends to verify if the m-VALS developed to help the establishment of the mobile shopping vitalization strategy is classified as the same type as it is in the adult customers. Research design, data, and methodology – A total of 84 valid copies of the questionnaire were used. Factor analysis was performed first, as well as performing reliability and validity analysis after deducing the factors, and the simple regression analysis and multiple regression analysis techniques were employed. Results – The m-VALS needs verification through various groups and the delicateness of the questions needs to be ensured; further, for all the lifestyle types in relation to the mobile shopping acceptance incentives, all the remaining lifestyle types excepting the sociability-oriented type had a positive effect on consistent use intention. Conclusion – It is implied that the charm of the mobile shopping App should be enhanced and that, when establishing the mobile shopping mall with which the positive frequent and interactive communication is possible along with the opportunity to be together, the positive achievement can be obtained.