미국 미디어업계와 방탄소년단(BTS)의 상관관계 연구: 빌보드차트의 미디어그룹 체인을 중심으로

박장혁(Park Jang Hyuk) 한국대중음악학회 2021 대중음악 Vol.- No.28

[연구목적] 본 연구에서는 기존 대중음악산업 연구에 있어 상대적으로 부족했던 세계음악시장의 흐름에 대한 통찰력과 예술경영 측면에서의 차기 사업기획 관점을 보강하고자 하였다. 2019년 현재 한국의 음악상품 중 내수전용 상품으로서 한계를 극복하고 해외시장을 아우르는 성장가치를 제시한 그룹 BTS의 사례를 두고 아티스트가 전파하는 메시지와 전략을 소비자가 피동적으로 감흥하여 받아들였다는 기존의 유사연구에 대한 보완책으로 미국의 음악산업을 매개체로 설정해 근원적 원인을 증명하고자 한다. [연구방법] 기존 연구에서 성공사례로 지적된 유튜브와 트위터 등 소셜미디어를 통한 전파효과 외에 더욱 괄목할만한 실적수치상 기폭제 역할을 한 매체와 시기를 추가로 연구하고, 해당 매체의 경영적 환경과 필요전략들을 조사한다. 또한 BTS의 출연 이후 해당 매체의 경영적 성과의 상관관계를 증명함으로서 왜 그들이 케이팝 아티스트에게 문호를 여는 쪽으로 전략을 선회하는 것인지 밝힌다. [연구의 시사점] 아티스트와 소속된 기획사가 가진 전략적 자산과 음악적 소양을 모방해 자신의 성공전략으로 답습하려는 시도는 비단 음악산업만이 아닌 이윤추구를 목적으로 하는 모든 산업의 고질적 병폐이지만, 그로 인한 실패사례의 범람은 안타까운 현실이다. 본 연구는 생산자의 일방적 상품성 강요가 아닌 시장과 매체의 상황을 먼저 이해하고 공감대 생성 과정을 발견하는 선구안을 가지고 시의성 있게 소구를 만드는 문화상품 기획의 한 방법을 제시하는 계기가 될 것이다. To reinforce our insight into the flow of the global music market, which was relatively lacking in the research of the existing pop music industry, and our view of the next business plan in terms of art management. With the case of BTS, a group that presented growth value that transcends the limits and encompasses overseas markets among Korean music products as of 2019, this research aims to prove its fundamental cause by setting up the U.S. music industry as a medium as a supplement to the existing similar research that consumers have received messages and strategies disseminated by artists in a passive way. Therefore, in order to prove the above proposition, the media and timing that played a more significant role in the performance figures are further studied, as well as the dissemination effect through social media such as YouTube and Twitter, which were pointed out as success stories in previous research, and the management environment and necessary strategies of the media are investigated. It also proves the correlation between the media’s management performance after BTS’ appearance, revealing why they are shifting their strategy toward opening doors to K-pop artists. Whenever a new trend emerges in the music market, attempts to imitate the strategic assets and musical qualities of artists and their management agencies as their strategies are a chronic disease of all industries aimed at profit-seeking, not just the music industry, but the resulting flood of failures is a tragic reality. This research will serve as an opportunity to present a method of planning cultural products that make a timely appeal with a pioneering idea of first understanding the situation of markets and media, not the product maker’s unilateral pitching, and discovering the process of generating consensus.

디젤엔진의 배기시스템내 비선형 맥동 해석

박장혁(Jang-hyuk Park),류명석(Myung-Seok Lyu),구영곤(Yong-Gon Ku) 한국자동차공학회 1996 한국자동차공학회 춘 추계 학술대회 논문집 Vol.1996 No.6_2

Recently the pass-by noise regulation becomes more strict not only domestically but also internationally. Also, the engine performance can be improved by reduction of back pressure in the exhaust system. But it is difficult to be traded off between accoustic and pressure loss. This paper describes the non-linear pulsating flow in the exhaust system by WAVE, the Ricardo, which is non-linear and one-dimensional simulation program. Based on this analysis recommendations are made to be a compromise between accoustic and engine performance. And it is shown that variations of diameter in the exhaust pipe affects overall performance of the exhaust system design.<br/>

농촌주택의 주거 공간구조 개선 방안

박장혁 ( Park Jang Hyuk ),리신호 ( Rhee Shin Ho ),오무영 ( Oh Moo Young ) 한국농공학회 1999 韓國農工學會誌 : 전원과 자원 Vol.41 No.6

Considering that rural village had evolved through a long-sustained effort of harmonization with nature. there should be the wisdom not only to reflect the level of rural residents' housing demand. but also to conserve the traditional characteristics of high-valuation in the modem rural housing. In Korea, standard design proposals of rural houses had been made public three times: In 1972, 1984 and 1995. So, firstly, this study analysed the inner-space layouts of design proposals mentioned above, from which changes and problems in the past housing design were derived. And also, through the positive acceptance of residents' opinion living in the houses built by standard design proposals in 1970-1980's. improved design principles and an alternative model were proposed, finally. The inner-space structure of standard design proposals in 1970s was originated from small-scaled and low-priced one, basically under the “open system", In 1980s, the basic design principle changed to the “closed system” in which the living room being the focus of indoor family life. and, in 1990s, progressively, the rural housing developed to the high qualified type by the spatial enlargement and with increased equipments. However, this structural change of rural house brought about the problem of functional separation between farming and daily living activities. In details, limited spaces of multipurpose spaces and sanitary facility would be mentioned as problems for improvement. Conclusively in this study, newly arranged “open system" was recommended, as a basic design principle for the inner space structure formation of rural house, which easily links the constituent inner-house spaces to outer one. Based on this principle, the detailed design criteria was proposed as follows: 1. The living room be directly linked to the front-yard and centrally placed, the additional space of which could be secured for the special family events by the flexibleuse of its adjacent room or by the housing of male quarters(separated from main building quarter). 2. The Kitchen also be directly linked to side-yard and to living room, for the convenience of farming activities and the shortening of path flow of housewife. 3. The expanded toilet-and-bathroom be placed in the directly connected left-hand side to the living room and also be allowed access through multipurpose spaces to out door. 4. The multipurpose spaces be directly connected to the kitchen and the toilet-and-bathroom, of which function would be for undressing of working clothes, quick-washing and ordinary working.

공간 클러스터링을 활용한 초고속인터넷 해지율 예측 정확도 향상 방안에 대한 연구

박장혁(Jang-hyuk Park),박상언(Sang-un Park),김우주(Woo-ju Kim) 한국경영학회 2019 Korea Business Review Vol.23 No.3

현재 초고속인터넷 시장에서는 통신 3사의 마케팅 비용이 영업이익의 2배가 넘을 정도로 가입자 확보를 위한 마케팅 경쟁이 치열한 상황이다. 그러나 전체적으로 볼 때는 통신사 상호 간에 가입자가 이동하는 구조이기 때문에 시장에 대한 신규가입자 대비 과다한 마케팅비용이 지출된다고 볼 수 있으며, 마케팅 비용을 절약하기 위해서는 신규가입유치보다 해지 방어에 더욱 노력할 필요가 있다. 현재 해지 방어는 지역적 특성을 고려하지 못하고 전체 지역에 일반적인 마케팅을 시행하고 있으며, 특히 고객의 해지 예측이 잘 이루어지지 못해 어려움을 겪고 있다. 이러한 상황에서 지역의 특성을 고려하여 해지 예측을 보다 정확하게 함으로써 타겟 마케팅을 할 수 있다면 해지 방어에 들어가는 마케팅 비용을 절감할 수 있을 것으로 기대된다. 이를 위해 본 연구에서는 시계열 분석을 통해 초고속인터넷 해지율에 대한 유의미한 예측 가능여부를 확인하고, 해지율 예측 정확도가 높은 최적의 지역 단위를 설정하고자 하였다. 이를 위하여 안양시, 군포시, 의왕시 3개 도시지역의 47개 행정동의 A통신사 전체 해지 데이터를 수집 및 분석하였다. 해지율 예측 및 검증의 단위를 행정구역중심의 구와 각 행정동의 공간정보를 기반으로 한 유사 군집으로 나누어 실시해 비교한 결과, 예측 정확도는 군집, 행정구, 전체 순으로 좋게 나타났으며, 전체적으로 해지율 예측이 유의미하다는 결과를 도출하였다. 이는 지역에서 마케팅을 수행할 때 유사 군집 단위로 해지율을 예측하여 추진하는 것이 효과적일 수 있다는 것을 보여준다. The marketing battle among Korean telecom companies to secure new subscribers has been so fierce that their marketing expense now exceeds operating profit by more than double. The cost of this battle, however, is excessive since it is nothing but a zero-sum game, which each participant’s gain or loss of utility is exactly balanced by the losses or gains of the utility of the other participants. The general marketing strategy of telecom companies is not effective since the companies mainly focus on taking other companies’ customers and do not consider maintaining own subscribers. By increasing the accuracy of measuring termination rate of existing broadband internet users, telecom companies can be benefited saving tremendous amount of money. The purpose of this study is to identify the possibility of forecasting the Broadband internet termination rate by using time series analysis and to set the optimal region units that have condition in which the termination rate can be accurately predicted. The 63,289 termination data of A company were collected from 47 units of administrative dongs, which is similar concept to town U.S., in city of Anyang, Kunpo and Uiwang. These are located in kyonggi-do, Korea. The unit for prediction and verification of termination rate were divided by administrative districts and spatial clustered dongs, and measuring accurate termination rate was better in order of cluster, district, and total unit. Overall, the results revealed that extracting data from spatial cluster is significant in predicting the termination rate. This shows that it may be effective to predict and implement the termination rate in unit of cluster when telecom companies use marketing strategy in different regions.

표준설계도에 의해 건축된 농촌주택의 실태조사를 통한 평면구조에 관한 연구

박장혁,리신호 ( Jang Hyuk Park,Shin Ho Rhee ) 한국농촌계획학회 1997 농촌계획 Vol.3 No.1

요통에 대한 근이완 자극요법의 치료효과에 관한 연구

박선경 ( Seon Kyeong Park ),이윤주 ( Yun Ju Lee ),장재원 ( Jae Won Chang ),김경선 ( Kyoung Sun Kim ),윤형선 ( Hyung Sun Yoon ),문장혁 ( Jang Hyuk Moon ),김민철 ( Min Cheul Kim ) 한방재활의학과학회 2004 한방재활의학과학회지 Vol.14 No.4

Objectives: The purpose of this study is to evaluate the effect of muscle releasing stimulation technique on low back pain. Methods: This study was carried out on the 50 patients who had low back pain. We treated the patients with muscle releasing stimulation technique, and evaluated by Visual Analogue Scale(VAS) and Range of Motion(R.O.M.) before and after the technique. We classified the patients according to sex and age, the motive of disease, the period of disease and the severity of disease. And we also campared each result of these conditions with the therapeutic result. Results: The period of disease is statistically related to the therapeutic result, but there was no significant function between sex and age, the motive of disease, the severity of disease and the therapeutic result. Low back pain was statistically improved by muscle releasing stimulation technique, and VAS was also statistically improved, especially ‘the acutest`, but it had no efficacy on ‘the chronic`. Conclusions: In the study, muscle releasing stimulation technique was effective on low back pain, especially ‘the acutest`, but not on ‘the chronic`.

래버린스 위어의 환경 및 생태학적 개선에 관한 실험 연구

임장혁(Im Jang Hyuk),박호상(Park Ho Sang),이승오(Lee Seung Oh),송재우(Song Jai Woo) 대한토목학회 2009 대한토목학회 학술대회 Vol.2009 No.10

파크골프장 잔디관리작업의 문제점과 개선방안

조규정(Cho Kyu-Jung),박장혁(Park Jang-Hyuk) 한국체육과학회 2009 한국체육과학회지 Vol.18 No.4

Parkgolf course is managed as an environmental facilities and the turf management is a fact not done enough now. This study investigated the turfgrass growth of Yeomjuparkgolf course that existed in Gwangju. As a result, it was judged that present lawn management was not appropriate in the investigation. Therefore, the actual condition of the turf management was investigated in the object parkgolf course and seven parkgolf courses of resembling type. The purpose of this study is to derive the problem and the method of the improvement of the turf management work of the park golf course. The problem is as follows. 1. Because the turf quality in the fairway observed by the damage of the tread pressure, it was judged that the present turf management work was inapposite. 2. There was a problem to which the turfgrass in a place near from holecup is damaged easily. 3. Only the mowing and the irrigation were enforced, and there was a problem to which the turfgrass by the low management declined easily. The method of improvement is as follows. 1. It is necessary to do the management work according to the standard of turf management suitable for the Parkgolf course without doing by manager's sense. 2. It is necessary to attempt the use decentralization by replacement and movement of holecup.

양면시장에서 경쟁 핵심요인 분석 : 시스템 다이내믹스 접근을 통한 온라인 마켓플레이스 기업을 중심으로

윤장혁(Youn Jang-Hyuk),박종헌(Park Jong-Hun) 대한경영학회 2006 대한경영학회 학술발표대회 발표논문집 Vol.2006 No.2

제2부 7. 농촌주택의 전통환경보전형 평면공간구조 개발

박장혁,이신호 ( Jang Hyuk Park,Shin Ho Rhee ) 한국농촌계획학회 1998 `98 정기총회 및 춘계 학술논문발표회 Vol.- No.-