知覺된 危險이 消費者 行動에 미치는 影響에 관한 考察

박경권 진주여자전문대학 1990 論文集 Vol.13 No.-

電子製品 輸出戰略에 관한 考察

朴敬權 진주여자전문대학 1989 論文集 Vol.11 No.-

Korea electronics industry have been increased demands aggressively is large in a related effect of other industries, prehensive international markets which Should be offer a good demands to korea steadily and effectively. At present, a country like having limited natural resources and vulnerable capital is recommended to export electronic products which offer adventages of technical intersiveness and high value added and require less energy and capital. Since the assemly in 1958 a vacuum tube-type radios products and the first export commences in 1962, after the electronics products in korea has led the increase of export, and as a result, greatly contributed to the development of a household electronical products. Now occupying more than 100 hundred million dollars of total export volume. However, Under the premise of the background and consideration of local electronics industries in Connection with demands, trend and prospect of the world markets of electronics goods, Korea's export-oriented growth during the period has exposed it's industries lacked of mastering technologies of components, development and localization of component industry inferior to other comperting country. Korean export companies for electronics products fail to appropriately learn to adopt the most fundamental, traditional, and basic marketing strategies for practical purposes from abroad in this world of international exports. An analysis of the export marketing for korean electronics products revealed the following problems. 1. Problems on the structure of the foreign markets. 2. Problems on the development of the export products. 3. Problems on raw material and parts. 4. Problems on managers attitude. 5. Problems on the prices. 6. Problems on the method of the governments support. In regard to the above mentioned problems, the following sugestions for policy making were resulted some measures to improve the export marketing strategies of korea's electronics industry. First, the promotion of product development. Second, the diversification of the export markets. Third, the establishment of the trade companies specialized in dealing with the electronics. Fourth, the intensification of the sales promotion and the formation of the own brand image. To summarize, considering that electronics products anr exportitems, specified items for export, items of additional values attached, products of concentrated technology, and energy-saving products, a fundamental proposal for the establishment of national policy for marketing in the long-term perspective of the export of electronics products should be made. A variety of governmental and non-governmental research organizations or institutes such as a committee of marketing for the export of electronics products and a center for the information of foreign market are suggested.

中國市場 環境分析과 進出方案

朴敬權 진주여자전문대학 1990 論文集 Vol.12 No.-

관여수준과 소비자행동과의 관계에 대한 이론적 고찰

朴敬權 진주여자전문대학 1994 論文集 Vol.17 No.-

This study investgates the relationship between consumer's product involvement and purchasing types and suggests relevent marketing activities through a literatual analysis. Recent years have seen a rapid increase in recognition of involvement and many articles on the subject of involvement have appeared in the area of consumer's behavior. This study takes as its starting point to search for the factors of involvement composition in many articles dealing with involvement. From there it examines the common factors on involvement in consumer's behavior. Following that, it examines the relationship among common factors. There was a positive correlation between contingency and continuous involvement which are the types of product involvement. That is to say, as the product price increase, as there is a wide difference among brands, as the complexity increaserin product performance and composition, as the products are more essential to life, the involvement of product increases. Moreover, there is significant relationship between product involvement and factors of consumer's behavior. However, there is no significant relationship between continuous involvement and brand comparision in products. Along with this fact, tow marketing activities are presented using strategy formulation. Finally, as the absence of empirical analysis in this study, our study be viewed as an indicator of plausibility rather than an unequivocal verification of generalizability. Future research needs to validate the more general applicability of this study through a empirical analysis.

關與度와 購買意思決定에 관한 硏究 : 전주지역 대학생을 중심으로

박경권 진주여자전문대학 1993 論文集 Vol.16 No.-

The purpose of this study is to consider that how the product involvement of consumers has an effect on the style of product purchase. To know this, I began from the definition of product involvement. Since involvement was studied on the social psychology first and then introduced on the marketing. It becomes impotant concept on the consumer behavior now. The study is to provide for the guidelines for rational marketing strategy-building by connecting the consumer's purchase decision-making with the strategy of marketing through involvement. Practically in case of college student in order to see how involvement has an effect on the product purchase, I established a few by phothesis with respect to this and tested it empirically the conclusions are as follows. First, the score of involvement by products is high in computer and casual dress, while that of involvement in ballpoint pen is low. Second, the correlation between the score of involvement and response variables in correlation analysis is relatively high. Especially the score involvement of information-collection activity and the symbolic image of products is high. Finally, three hypothesis were tested through variance analysis. As I stated before, the higher involvement is, the more information-adoption activity is. And the correlation between the symbolic image of products and the image of product users is high. If the involvement of products is also high, product users tend to visit various stores due to high brand loyalty in case that they can not look for the products which they want.

디지털 경제시대의 인터넷 마케팅의 운용 방안

박경권,최승일 진주여자전문대학 2001 論文集 Vol.24 No.-

製品의 共通特性이 商標選擇과 消費者 選好에 미치는 影響

안세원,박경권 慶星大學校 1999 論文集 Vol.20 No.2

In today, because of competitive marketplace, varying degrees of consumers needs, many products have characteristic of varying and complexity. Many product share common features, cash services are a common feature for credit cards, free guarantee periods are a common feature for new cars, modems and CD-ROM are a common feature for most computers. These common feature viewed as very attractive by some consumers may be perceived as less attractive or even as unattractive by others. Hence the common features affect the consumer brand choice and consumer preference. This dissertation examined two testing condition. First, when consumers have a strong ordinal preference and in a absence of established ordinal for a given attribute, how adding common features to two brands in a given product category affects consumer preference and brand choice. Second, in the presence of primary attribute a given attribute, how adding attractive/unattractive common features in a given product category affects consumer preference and brand choice. Research findings presented in this dissertation are common features to two brands in a given product category may have a significant impact on the choice and adding either attractive or unattractive common features can have a significant impact on consumers' brand preferences. The result of this study may have meaning of the understanding of the constructive nature of consumer preference and provide new insights on the role of attribute importance and information diagnosticity in brand choice. For marketing practitioners, this research offers a new approach to brand differentiation, showing how firms can take advantage of product features to achieve the desired strategic positioning in the marketplace.

제품의 공통속성이 상표선택에 미치는 영향 - 양자택일적 의사결정 상황의 실험연구 -

강태경,박경권 대한산업경영학회 2003 산업융합연구 Vol.1 No.2

비지니스 프로세서 모델과 시스템 모델의 연계를 위한 단계적 산출물에 관한 연구

강태경,박경권 진주여자전문대학 1997 論文集 Vol.20 No.-

The purpose of this study is development of information system using an analysis of business process. To achieve the purpose the procedural documents for the linkage between business process and system models are developed: 1) The system context diagram contains brief descriptions of all actors and use cases. 2) The use-case description should contain the information such as a list of associations to actor, a list of associations to other use cases and a detailed description of the use case's basic and prossible alternative courses of events. 3) The event flow description explains when and how the business operates. 4) An object relationship diagram shows relationships of all objects. 5) An object description contains logiclal attributes, operations and properties of all objects. 6) The interaction diagram explains how the various objects in the process collaborate to execute a certain flow of events and how a use case is realized by communicating objects. 7) The system's role description explains functionality of processes to be applying system. 8) The system IPO chart divide system s roles into detailed inputs. processes and outputs to design information system. However, eight documents are not sufficient to develop information system. The weak points in the suggested documents must be revised to achieve compliteness

항공사 기업이미지전략에 관한 연구 (Ⅰ) : 하드웨어적 이미지 전략을 중심으로

조용수,박경권 진주여자전문대학 1996 論文集 Vol.19 No.-

This study is concerned with the corporate image strategy of aviation company. Greater focus on this study has brought attention to corporate advertising. The corporate image strategy of aviation company may be divided into two types : software and hardware. the focus of this study is hardware image strategy and theoretical background is the theory of cognitive responses. On this basis, three image strategies of contribution to the corporate advertising are classified. 1) image strategy according to preemptive strategy, 2) image strategy by convenience, 3) image strategy by economic appeal. And then, field cases are presented. Each of these cases have a related advertising strategy. Finally, based on these case study, some guidelines are recommended for corporate manager involved in corporate advertising and further research directions are discussed