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노형봉(Hyung Bong Ro),서윤주(Youn Joo Seo),정주훈(Joo Hoon Jeong) 한국경영학회 2001 經營學硏究 Vol.30 No.1
There are three strategic alliance-related issues, (1)precontractual problem(i.e., establishing alliance objectives and selecting partner), (2)contractual problem(i.e., contractual types and negotiations), (3)post-contractual problem(i.e., administrating and managing alliance). The authors focused on third issues, post-contractual problem and then proposed `reciprocal coordination effort(value-shared, congruity-focused, and friendship coordination effort)` as a critical success factor of strategic alliance executions for achieving synergy effects and its objectives. More specifically, we investigated the structural relationships among reciprocal coordination strategy, mutual adaptation, partner`s cooperative and opportunistic behavior, reduction of transaction cost, and relational continuity. 156 strategic alliance contract-related data were collected from domestic firms and empirical findings are summarized as followings: First, reciprocal coordination strategy influences mutual adaptation and partner`s cooperative behavior positively(H1 and H2). And in the relationships between mutual adaptation and partner`s cooperative behavior, each has positive effect on the other(H3). Second, cooperative behavior has positively indirect effects on transaction cost reduction by mediation of restraining partner`s opportunistic behavior(H4 and H7). In turn, the lesser transaction cost makes relational continuity greater(H10). On the other hand, mutual adaptation has positively direct effects on relational continuity(H8). The Article concluded with summaries, implications, and some limitations.
나은화(Eun Hwa Ra),노형봉(Hyung Bong Ro) 한국품질경영학회 2001 품질혁신 Vol.2 No.1
This study considers the one-stop service in hotels, which is important in enhancing the customers` satisfaction. At first, the general framework of the one-stop service systems of hotels is discussed. Then the brief survey for the four domestic hotels has been made on this. The first three hotels were successful, but the other one was not. Form the results of the survey, examined are the positive effects of the implementation of the one-stop service to competitive priorities (cost, time, flexibility, quality), and the barriers for it are also drawn out. Finally, the critical strategies for implementing successfully the one-stop service are discussed.