현황분석을 통해본 호텔국제회의의 문제점

노용호(Roh, yong-ho) 한국문화관광학회 2003 문화관광연구 Vol.5 No.1

The purpose of this study is to learn and to analyzethe impact of international conferences on the hotel industry and the potential problems and issues based on the current status. It is also to provide useful information to the industry of international hotel conferencing. The results of this study, found four particular results. First, with regard to holding international conferences, the metropolitan area is preferred over regional areas. Second, because international meetings are concentrated in metropolitan areas, regional hotels have become strategically inadequate Third, the results showed the importance of raising competitiveness by diversifying meeting facilities. Forth, the study showed a preference for Seoul with respect to accommodation and a higer level of satisfaction with respect to the service of food and beverage compared to other regions. hese findings suggest that, while regional governments are aware of the importance of the conference industry, various strategies still need tobe developed and designed to make regional areas more preferable(competitive). The findinds also recommend greater support from the central government.

농촌 전통테마마을사업지원에 대한 주민인식도

노용호 ( Roh Yong-ho ),조록환 ( Jo Lock-hwan ),김은미 ( Kim Eun-mi ) 동북아관광학회 2005 동북아관광연구 Vol.1 No.1

The aim of this study is to find out the change of the villages by a new business in 3 aspects follow; perception of social, cultural and environmental effects. Depth interviews on the fields, which was performed amongst residents who lived in 9 traditional theme villages, was conducted from 1st of Sep, 2005 to 30th of Sep, 2005. As the result of this, not only is it certainly helpful to improve the rural environment, but also it is surely helpful to increase a family income in rural communities by the business so called traditional theme villages which was operated by NRRDI .Therefore, it is required to supports them in terms of the central and local governments decisively. Second, this business was definitely recognized as the useful method of developing the financial state. The discussion is needed to increase the business due to the fact the more residents want to involve in it even if the business is expanded in near future. Especially, there are a lot of negative opinions about the expanding of commercial facilities so that it is requested to discuss it not to give them serious damage in their income. Furthermore, developing new experiential programs, which differ from the existing programs, is necessary in order to satisfy the desire of individual. Last but not least, it is true that the business was accomplished in terms of improvement of rural environment and increase of a family income. Thus, the most considerable thing with development of new business is to exclude the factors that cause complications amongst local people to keep it up. Moreover, it is necessary to make people recognize the difference of individual business and partnership with the others.

전시,박람회의 지각된 서비스 품질 평가가 만족도와 행동의도에 미치는 영향 연구 -2003 부산 국제모터쇼를 중심으로-

노용호 ( Yong Ho Roh ),김경남 ( Kyoung Nam Kim ) 관광경영학회 2004 관광경영연구 Vol.21 No.-

2002년 韓ㆍ日 월드컵 홈페이지 정보 비교ㆍ평가분석

노용호(Roh Yong Ho),이홍철(Lee Hong Chul) 한국관광레저학회 2000 관광레저연구 Vol.12 No.2

농촌관광자의 시장세분화 연구

노용호(Roh Yong-Ho),조록환(Jo Lock-Hwan) 한국관광레저학회 2006 관광레저연구 Vol.18 No.2

농촌관광 수요촉진에 관한 연구

노용호(Roh, yong-ho),김연선(Kim, yeun-sun) 한국문화관광학회 2004 문화관광연구 Vol.6 No.1

Rural tourism, which makes use of the farming community and agriculture, aims to contribute to creating off-farm income and economic profits. From this viewpoint, to begin with, as in examples of Britain, Germany, France, and Japan, the government should make proper policies; besides, various associations and organizations in agricultural industry should take the initiative to improve agricultural infrastructure. Secondly, along with the government’s policies, farmers should devise ways to advertise their private accommodations and gain customers’ confidence. Besides, They have to develop local tourist products through thorough understanding of their local areas, and by networking themselves, they need to give various information to consumers or city residents. As life in the city is getting more complicated and hard, rural tourism will establish itself as a future form of tourism as an alternative to experience nostalgia for the past and regain the tender feeling we are unconsciously losing. Consequently, we will have to strive to revive the worsening rural economy through rural tourism, and urban residents can also be able to use it as a means to find entertainment.

생태관광자 만족과 행동의도 - 광릉수목원을 중심으로

노용호(Roh Yong-ho),임채관(Lim Chae-Kwan) 한국산업경영학회 2006 경영연구 Vol.21 No.4

  본 연구는 생태관광자의 생태관광에 대한 기대, 성과, 그리고 기대와 성과의 불일치가 생태관광자 만족과 행동의도에 어떠한 영향을 미치는가를 실증적 연구를 통하여 규명하고자 하였다. 이를 위하여 본 연구에서는 먼저, 생태관광자 만족에 영향을 미치는 영향요인을 기대와 성과 차원에서 각각의 속성들을 구성하여 만족과의 관련성을 검증하였다. 나아가 불일치변수와 생태관광자 만족과의 관계를 검증하고, 마지막으로 생태관광자 만족과 만족후의 행동의도의 관계를 검증함으로써 이들 관계를 구조적으로 파악하였다. 본 연구는 생태관광지인 광릉수목원 방문자를 대상으로 2003년 10월 1일부터 2003년 11월 30일까지 약 2달 동안의 기간에 걸쳐 실시된 설문조사 결과를 바탕으로 하였으며, 전체 250부의 설문 중 회수된 198부의 설문을 분석에 사용하였다.<BR>  본 연구의 연구결과를 요약하면 다음과 같다. 첫째, 기대를 구성하고 있는 요인과 만족과의 관련성을 검증한 결과 물리적 속성만이 만족에 영향을 미치는 것으로 나타났다. 둘째, 성과를 구성하고 있는 요인과 만족과의 관련성을 검증한 결과 성과를 구성하고 있는 물리적 속성, 생태해설 및 생태체험 모두 만족에 유의한 영향을 미치는 것으로 나타났다. 셋째, 기대의 물리적 속성과 생태체험이 불일치에 유의한 영향을 미치는 것으로 나타났다. 넷째, 생태관광 기대/성과의 불일치 요인은 만족에 유의적인 영향을 미치는 것으로 나타났다. 다섯째, 생태관광객들의 만족은 재방문의도와 추천의도에 유의적인 영향을 미치는 것으로 나타났다.   The purposes of this study were to investigate the relationship between expectation and performance factors of ecotourism and satisfaction. This study also tested relationship between disconfirmation variables and satisfaction and between satisfaction and behavioral intentions. The sample was ecotourists who visited Gwangnung Botanical Garden. The Self Administered Questionnaire papers were used with tourists who visited the botanic garden from October 1 to November 30 in 2003. For this study, 210 papers collected and 198 was used for this study statistics.<BR>  The results of this study were as follows: First, the physical attribute of expectation factors only influenced satisfaction. Second, the physical attribute, eco-interpretation, and eco-experience of performance factor significantly influenced satisfaction. Third, the physical attribute and eco-experience of expectation factors significantly influenced disconfirmation. Fourth, the disconfirmation factors of ecotourim expectation/ performance significantly influenced satisfaction. Fifth, the satisfaction of ecotourists significantly influenced the intentions of revisiting and recommendation.

최고경영자의 비서에 대한 인식 조사

노용호(Roh Yong-Ho) 한국비서학회 1994 비서·사무경영연구 Vol.2 No.-

문화관광이벤트 참가자의 추구편익에 의한 시장세분화 연구

노용호(Roh, Yong-ho),조록환(Jo, lock-hwan) 한국문화관광학회 2005 문화관광연구 Vol.7 No.2

This study reports on a survey of event visitors followed by results analysis for future use as a marketing tool. cluster analysis was conducted by using the 4 factors constituting event participation ; the results showed that when cluster analysis was categorized into 3 factors and then 4 factors, the number of respondents and distance between the groups were incoherent. Therefore, dividing the event visitors into 2 groups seems to be best. The number of respondents for each category was not significantly different. Factor analysis showed that Group1 was higher than Group2 in “participation” “new experience” “interesting” was higher in Group2 than Group1. “Break/rest” was higher in Group2 than Group1 but not significantly. The result affirms that Group1 is the “participation” and “new experience” group whereas Group2 is the “interesting” and “amusement” group. The limitation of the study is that the survey was conducted in one event in one particular region and thus these findings cannot be universally applied. Future studies should include more diverse event visitors with a nationwide scope.

Visitors Satisfaction on Ecotourism Type Cultural Festival - The case of Bonghwa Pine Mushroom Festival -

노용호(Roh Yong-Ho),최승국(Choi Seung-Kuk) 한국콘텐츠학회 2005 한국콘텐츠학회 종합학술대회 논문집 Vol.3 No.2

생태환경을 보존하고 문화관광활동을 촉진하는 방안으로 최근에 대두되고 있는 생태관광은 인류의 지속가능한 발전을 위한 최선의 방안으로 요즈음 연구가 늘어나고 있다. 본 논문은 생태환경과 문화 축제라는 양면의 성격을 가진 “봉화송이축제”참가자를 대상으로 만족도를 조사하여 차후 생태관광을 통한 문화행사 추진으로 지역경제활성화를 위한 방안을 모색하여 보았다. Ecotourism is defined as a responsible form of tourism which provide minimum influence on the environment and regional society and maximizes economic benefits and satisfies tourists. So the goal of ecotourism are provide tourism, generate environmental conservation, and residents' economic benefits. The purposes of this study were to emamine visitors' characteristics and ecotourism goals which are providing tourism, environmental conservation, and regional economic benefits through 'Bonghwa Pine Mushroom Festival".