디지털카메라 Battery 폭발사고 화재감식사례 연구

남상백 한국화재감식학회 2009 한국화재감식학회 학회지 Vol.1 No.1

근거이론을 통한 한국프로야구에서 로봇심판의 도입 가능성과 방향성 제시

남상백,구위성,박태원,배정섭 한국체육과학회 2023 한국체육과학회지 Vol.32 No.2

The purpose of this study was to derive the presenting the possibility and direction of robot umpire in Korean professional baseball through grounded theory. In order to achieve the purpose of this study, in-depth interviews with stakeholders in the professional baseball field were conducted. The data collected were analyzed through open coding, axis coding, and selective coding. First, a total of 39 concepts, 13 sub-categories, and 6 top categories were derived through open coating. Second, the six paradigms of causal conditions, situational context, central phenomena, intervening conditions, interaction strategies, and the consequences were derived. Third, through the selection coding, It was intended to present the possibility and appropriate direction of the introduction of robot umpire in Korean professional baseball.

아이트레커(Eye-tracker)를 활용한 프로골프선수의 평판에 따른 스폰서십 효과 검증

남상백,변현,배정섭 한국스포츠학회 2020 한국스포츠학회지 Vol.18 No.2

본 연구의 목적은 아이트래커를 활용하여 골프선수의 평판유형에 따른 스폰서십의 효과를 분석하는데 있다. 이를 위해 학교기관으로부터 IRB를 승인 받았고, 총 52명의 연구대상자를 통해 실험을 실시하였다. 선수들의 평판은 경기적 요인 유형과 경기 외적 요인 유형으로 형성되었다. 분석결과는 다음과 같다. 경기적 요인 선수는 상지, 흉부, 하지, 머리의 순으로 응시시간이 나타났다. 경기 외적 요인 선수의 경우 하지, 흉부, 상지, 모자의 순으로 응시하는 것으로 확인되었다. 평판 유형에 따라 응시시간의 차이를 확인하기 위해 독립표본 t-test를 실시한 결과 모자, 상지, 하지는 통계적으로 유의 미한 차이가 나타나는 것으로 확인되었지만 흉부의 경우 유의미한 차이가 나타나지 않았다. 본 연구를 통해 평판에 따라 응시시간이 다르다는 것을 확인할 수 있었고, 이러한 평판에 따라 스폰서십을 진행한다면 보다 효율적인 전략을 구축할 수 있을 것이다. The purpose of this study is to analyze the effect of sponsorship according to the type of reputation of golf players by utilizing eye tracker. In order to achieve this, IRB was approved by the university institution and an experiment was conducted through a total of 52 people. The reputation of the athletes was formed by sporting factor and non-sporting factor of player. The analysis results are as follows. Sporting factor of player had a lot of time to take the test in the order of upper limbs, chest, lower limbs and head. It has been confirmed that athletes of non-sporting factor of player applies in the order of lower limbs, chests, upper limbs, and hats. An independent t-test was conducted to determine differences in test time depending on the type of reputation and found that there were statistically significant differences in hats, upper limbs and lower limbs, but no significant differences were found in chests.

한국 스포츠 아웃도어 시장 조감의 필요성

남상백 한국여가레크리에이션학회 2015 한국여가레크리에이션학회 학술세미나자료집 Vol.2015 No.5

"대학다움에 대한 진실"을 찾아서 : 대학개혁을 향한 공동의 모색이 필요하다

남상백 충남대학교 교지편집위원회 2001 寶雲 - 충남대학교 Vol.- No.32

스포츠브랜드 주최 달리기 이벤트의 참여자 매력요인 분석

남상백,배정섭,권재윤 한국사회체육학회 2019 한국사회체육학회지 Vol.0 No.78

Purpose: The purpose of this study is to verify the importance and siastfaction of participant attractiveness for running event hosted by sports brand using Importance-Performance Analysis (IPA). Method: The participants of the study consisted of 426 people who participated in ‘Run On Seoul’ of Newbalance held on September 9, 2018. The samples were extracted yb judgement sampling method. Total 426 data were collected in this study excluding data with trustles sresponses. In data processing, via SPSS 20.0 fo r window, frequency analysis, descriptive statistics method and final validation were carried out using IPA matrix to obtain the results of each quadrant. Results: First, Ⅰquadrant included proper tour guide, friendly staff, variety of souvenirs, souvenir specificity, helpfulness of operators, suitable places for competition, saftey & emergency facilities in the stadium, use o f souvenirs, and convenient access to the stadium. Second, Ⅱ quadrant included ease of participation process, number of operators, convenience of registration system, and souvenir quality. Third, Ⅲ quadrant included sufficient stadium size, easy access to public transport, sma rtphone registration, safety of traffic environment , various performances in the stadium, ample space for competition, efficient competition, mobile environment, and adequate information board. Fourth, Ⅳ quadrant included sufifcient parking facilities and operating staf f expertise. Conclusion: This study analyzed the attractive factors of running events directly hosted by sports brand. Future research will be able to reflect consensus and participants’ needs at the marketing level if a comparison of the factors of various marathon events is made.

종합토론 2

남상백 한국여가레크리에이션학회 2014 한국여가레크리에이션학회 학술세미나자료집 Vol.2014 No.5

인문·사회과학편 : 스키리조트의 비언어적 커뮤니케이션이 서비스품질과 소비태도에 미치는 영향

남상백(SangBackNam),최영래(YoungLaeChoi) 한국체육학회 2012 한국체육학회지 Vol.51 No.3

본 연구의 목적은 스키리조트 이용자를 대상으로 스키리조트의 비언어적 커뮤니케이션을 통해서 고객이 서비스품질을 어떻게 인식하는지 조사하고, 이에 따른 소비태도에 영향을 미치는지 조사하여 스키리조트의 기업 목표를 성공적으로 달성 할 수 있는 효율적인 경영전략 수립을 위한 근거를 제공하는데 있다. 연구의 수행을 위하여 스키리조트 4곳에서 총 400부의 설문을 배부하였으며, 이중 305부가 실제 분석에 사용되었다. 자료처리는 빈도분석, 신뢰도분석, 확인적 요인분석, 상관분석 및 구조방정식모형과 AMOS의 bootstrapping 분석방법을 이용하였으며, 통계적 유의수준은 α<.05로 하였다. 연구 결과는 다음과 같다. 첫째, 비언어적 커뮤니케이션은 서비스품질에 유의한 영향을 미치는 것으로 나타났다. 둘째, 비언어적 커뮤니케이션은 소비태도에 유의한 영향을 미치는 것으로 나타났다. 셋째, 서비스품질은 소비태도에 유의한 영향을 미치는 것으로 나타났다. 그리고 나아가 비언어적 커뮤니케이션은 소비태도에 직접적인 영향을 미치기도 하며 간접적으로 서비스 품질을 통해 직접적인 영향보다 더 큰 영향을 미치는 것으로 나타났다. The purpose of this study is to identify the relationships among non-verbal communication, service quality, and consuming behavior. It was to set the practical service strategy for marketing plan of ski resorts. For this purpose, this study was conducted to 400 subjects visiting ski resorts and 305 samples were actually analyzed. The data were analyzed with frequency analysis, reliability test, CFA, correlation analysis, SEM analysis, and bootstrapping method by SPSSWIN Ver. 15.0 and AMOS 7.0. The statistical significance level was set at α<.05. Results are as follows: First, ski resort's non-verbal communication was found to have a significant influence on perceived service quality. Second, ski resort's non-verbal communication was found to have a significant influence on consuming behavior. Third, perceived service quality was found to have a significant influence on consuming behavior. Moreover, non-verbal communication has a direct effect on consuming behavior as well as indirect effect through service quality.

수상레저조종면허 제도의 개선을 위한 정책적 제언

남상백(Nam, Sang-Back),배정섭(Bae, Jung-Sup),권재윤(Kwon, Jae-Yoon) 한국체육과학회 2018 한국체육과학회지 Vol.27 No.3

The purpose of this study was investigate how to improve water leisure pilot license system in order to revitalize water leisure sport in Korea and to identify the weaknesses of related regulation factors. In addition, this study points out the problems through theoretical and practical applications that have the upper concept of systematic review methodology and specific cases, and presents a case study methodology that can solve fundamental problems by suggesting the discussions and proposals found through the process. The results were as follows. A total of 103 research reports and research papers were extracted based on the literature search database, and 25 documents were finally selected through two screen operations. First, most of the causes of accidents in the water leisure facilities in Korea were found to be the difference between the license grades due to lack of control and emergency coping ability. Second, the method of obtaining a pilot license is the same as the current one. However, if you wish to employ a worker or a pilot pilot, you should propose a separate method of obtaining a license for towing. Third, the water leisure pilot license was classified according to the distance limitation and movement characteristics, and it was classified into the first class, the second class, the third class, and the yacht.

대학스포츠 팀의 스포츠스폰서십 설득의도성이 소비자 감정 및 기업이미지 개선에 미치는 영향

남상백(Nam, Sang-Back),권일권(Kwon, Il-Kwon),박상현(Park, Sang-Hyun),김홍렬(Kim, Hong-Ryol),박범수(Park, Bum-Soo) 한국체육과학회 2012 한국체육과학회지 Vol.21 No.6

The purpose of this study was to verify the influences of collegiate athletes’ sports sponsorship persuasion attempt on consumer emotion and corporate image improvement. The study conducted a research survey through convenient sampling method aimed at Y university students. 300 questionnaires distributed and 273 were selected as final valid sample by removing 27 questionnaires that have insufficient answers. Then data were analyzed through exploratory factor analysis, reliability analysis, correlation analysis, and multiple regression analysis using SPSS Windows ver. 18.0. The results were as followings. First, it was indicated that students could recognize sponsorship activities through player’s uniforms. Second, sponsor identification and sponsor contribution dimensions of sports sponsorship persuasion attempts have a positive effect on positive emotion. Third, sponsor identification and sponsor contribution dimensions of sports sponsorship persuasion attempts have an influence on negative emotion. Fourth, positive emotion and negative emotion of consumer emotion have an effect on corporate image improvement.