MR관광을 위한 탐색적 고찰

김흥렬 ( Kim Heung-ryel ) (사)한국마이스관광학회(구 한국컨벤션학회) 2018 MICE관광연구 Vol.18 No.4

This study aimed to propose the application of MR tourism; and to clarify the meaning of MR tourism in the era of tourism industry changes due to the 4th Industrial Revolution and ICT where the concept of temporal and spatial tourism varies. The results of this study were as follows. First, it is the expansion of users and the universal welfare dimension in accordance with changes in the social environment. ICT can be used not only as a customized service that reflects the diverse needs of people with disabilities and the elderly population, but also as a tool for improving accessibility and convenience to progress service utilization. Second, historical contents such as cultural heritage are not merely for seeing, but for using as experiential contents. Third, by establishing sustainable eco-friendly policies as new tourism, it is possible to prevent tourism side effects such as devastation of tourism attractions and rising rents, which are caused by excessively attracting tourists to specific destinations.

IPA와 수정된 IPA를 활용한 전통시장 매력속성 비교 연구

김흥렬(Heung-Ryel Kim) 한국관광연구학회 2017 관광연구저널 Vol.31 No.2

태안 관광레저형 기업도시의 관광요소에 대한 중요도 및 선호도 평가 연구

김흥렬(Heung Ryel Kim),윤설민(Seol Min Yoon) 한국호텔외식관광경영학회 2010 호텔경영학연구 Vol.19 No.4

The purpose of this study was to compare recognition difference of importance and preference about tourism components(food, shopping, sightseeing, play) between tourists and residents in Taean. The results of this study elicited several proposals and implications. First, test result about the importance of tourism components among two groups showed that tourists had higher importance recognition than residents in principal, and especially presented importance of korean food. On the other hand, it showed that residents had higher importance recognition about traditional handicraft, natural landscape, theme park than tourists. Second, through analysis result about preference of tourism components, respondents answered that the most preference resources were korean food, various shopping products, natural view, theme park. Whereas, they have no marked preference for jewel/gold&silver product, casino, shopping in common. As a result, test for importance recognition and preference about food, shopping, sightseeing, play showed similar results.

여가활동으로서의 찜질방 동기, 체험, 행복 간의 관계

김흥렬(Heung Ryel Kim) 한국관광연구학회 2010 관광연구저널 Vol.24 No.3

Jjimjilbang as a leisure complex is oriented for well-being and health- friend. With the recognition of the importance of leisure activities in Jjimjilbang, this empirical study tries to examine and analyze relationships of motivation, experience and happiness. The results of the study are as follows: First, according to analysis results about the effect relationship among motivation, experience and happiness as leisure activity, motivation showed its positive effects on experience. Especially, the factors of 「interpersonal relationships pursuit motivation」and 「alternative means pursuit motivation」were effected positively by experience. Second, it showed that experience had statistically significant influence on happiness. Especially 「peripheral experience」 of experience was a significant effect on economic, health, leisure and freedom, accomplishment and self- acception of happiness factor and all factors of happiness was not effected by 「primary experience factor」.

확장된 계획행동이론을 통한 테마파크 방문에 대한 행동의도 연구

김흥렬(Heung Ryel Kim),이태희(Tae Hee Lee),윤설민(Seol Min Yoo) 한국관광연구학회 2010 관광연구저널 Vol.24 No.2

This study was conducted to ⑴ examine the effect of attitude, subjective norm, perceived behavioral control, and playfulness in explaining about behavioral intention of visitation in theme park, i.e., test the theory of reasoned action (TRA), the theory of planned behavior(TPB), and the extended theory of planned behavior, ⑵ verify characteristics of groups, departmentalized by playfulness. The results of this study elicited some implications. First, the results from hierarchical regression analysis indicated that behavioral intention about visiting in theme park was explained 29.3% by the theory of reasoned action and 35.0% by the theory of planned behavior. When playfulness was added into the theory of planned behavior, the variance was increased into 39.0%. Second, departmentalizing result of groups, based on the mean and scale of playfulness, showed that 「high playfulness group」 seemed to have higher mean about attitude, subjective norm, perceived behavioral control, behavioral intention than 「medium/low playfulness group」.

의료서비스품질의 중요도와 성취도 비교 연구

김흥렬(Heung Ryel Kim) 한국관광연구학회 2012 관광연구저널 Vol.26 No.5

This study aims to identify the attributes for medical service quality in Daejeon metropolitan city using IPA. Through documentary records and making of models of this research, we used variables of medical service quality. The results are as follows. First, as the result of analyzing the factors for medical service quality, 5 factors of ``expertise``, ``reliability``, ``hospitality``, ``accessibility``, and ``convenience`` were derived. Second, difference of t-test between importance-performance was that there were statistically significant difference (p<0.01) in ``expertise``, ``reliability``, ``hospitality``, ``accessibility``, and ``convenience``. Third, as for quadrant I (Keep up the Good Work) in assessing the results of IPA, attributes relating to ``reliable medical service``, ``solve interested``, ``medical advice available time``, ``equipped with the latest medical equipment``, ``employees dressed in neat``, ``clean toilet``, ``medical knowledge of doctors and nurses``, ``promised health care providers``, ``ensure safety and reliable``, ‘trusted medical`` requires sustainable attention to enhance satisfaction as key factors. Forth, as for quadrant II(concentrate here) in assessing the results of medical service quality, attributes relating to ``keeping work-related appointments``, and ``provide medical services within the time promised`` requires to manage, enhance satisfaction as key factors. Finally, medical service qualities were found to have significantly positive(+) effects on customer satisfaction.

문화관광형시장 육성사업 효율성 측정에 관한 연구

김흥렬(Heung Ryel Kim) 한국관광연구학회 2015 관광연구저널 Vol.29 No.3

The purpose of this study tries to analyze the efficiency of promoting cultural tourism markets to provide as a policy-relevant informations. Data envelopment analysis about 29 cultural tourism markets results were as follows; First, the cultural tourism markets where have relative highly efficiency are Gokseong train village market, Pohang bamboo market, Young-hae market, Seogwipo Olle Market, Jeju Folk ohiljang, Suwon paldalmun market. These markets are worth much about the resource, and evaluated to see and enjoy high satisfaction with the street and in conjunction with the sights around there were many tourists visit the market with high efficiency. On the other hand, the cultural tourism markets where relative low evaluated as are Mokpo Fish Market, Central Market Pyeongtaek International, Yakryeong market among the analyzed markets. Second, Among the nine markets which supported continuously, Seogwipo Olle Market, Suwon paldalmun market was relatively high efficiency, Kumsan market was estimated to have the lowest relative efficiency score by 0.707. Third, Among the twenty markets which assisted in short-term, Jagalchi market, Gokseong train village market, Pohang bamboo market, Young-hae market, Jeju Folk ohiljang was identified as a high relative market efficiency, Mokpo fish market was estimated to have the lowest relative efficiency score by 0.525. In order to leave the traditional market alive must create new value. In other words, the product space, not only traded services are self-sustaining strengthen market transactions through the ``paradigm shift`` in a variety of experience as a traditional market and continually strive to find ways to be a competitive advantage.

도시관광의 관광매력성과 도시이미지 관계 연구

김흥렬(Heung Ryel Kim),장윤정(Yoon Jeung Jang) 한국관광연구학회 2013 관광연구저널 Vol.27 No.3

This study aims to analyze the relationship between tourist attractiveness of urban tourism and urban image. For this purpose, the tourist survey was conducted of 600 foreigners who visited one of the four tourist destination in Seoul including Myeongdong, Namdaemun Market, Gyeongbokgung(Palace), and Insadong. The results show that Japan tourists estimated the lower importance than other foreign visitors, the higher importance with human services in the evaluation of the tourist attractiveness factors. On the other hand, Chinese tourists recognized the importance with the tourist attractiveness index; especially, convenience along with the identity. Meanwhile, it is close relationship between tourist attractiveness and urban image, tourist attractiveness has a significant effect on urban image. As a result, we proposed to make traditional authenticity and identity marketing strategy for foreign visitor in Seoul.

지역축제 환경단서와 체험이 만족도와 행동의도에 미치는 영향 연구

김흥렬(Heung Ryel Kim),이광옥(Gwang Ock Lee) 한국관광연구학회 2012 관광연구저널 Vol.26 No.2

This research was conducted on the visitors of the 2011 Geumsan World Ginseng Expo to provide implications about the importance of physical/environmental factors of the regional festivals by examining the effects of the environment cues and experiences of festivals on the degree of satisfaction and the behavioral intention, and the research results are as follows. First, as the result of analyzing the factors for the environmental cues of 22 regional festivals, 4 factors of 「contents/participating benefits」, 「gifts / food」, 「traffic / accessibility」, and 「convenience facilities」were derived and experiences were found to be 4 dimensions (「educational」, 「enjoyable」, 「deviant」, and 「entertaining」). Second, as the result of empirical analysis, the regional festival environmental cues were found to have positive effects on the degree of satisfaction. Among the environmental cues, 「contents / participating benefits」and 「convenience facilities」factors were found to have significant effects on the degree of satisfaction at the significance levels of p<0.01 and p<0.05, but 「gifts / food」and 「traffic / accessibility」factors were found to be not significant. Third, the regional festival experiences were found to have significantly positive (+) effects on the degree of satisfaction. Finally, the festival satisfaction was found to have positive (+) effects on the behavioral intention of visitors, that is, return visits, recommendation intention, and oral transmission intention.

문화관광형 전통시장의 관광매력성 중요도와 만족도 비교연구

김흥렬(Heung Ryel Kim),이준재(Jun Jae Lee) 한국관광연구학회 2011 관광연구저널 Vol.25 No.5

The purpose of this study was to evaluate the tourist attractiveness of traditional marketplaces, and to find the difference. The results are as follows. First, the results of the factor analysis about tourist attractiveness were presented in seven factors. There were identified Novelty, experientiality, authenticity, warm and friendly emotion, accessibility, convenience, hedonic. Second, difference of t-test between importance-performance was that there were statistically significant difference (p<0.05) in experientiality, accessibility, convenience, but were not statistically significant with Novelty, authenticity in visitors. Merchants, on the other hand, there were also statistically significant difference (p<0.05) except experientiality, warm and friendly emotion. Third, the results of IP analysis revealed that tourist attractiveness of Onyang oncheon traditional marketplace were based on authenticity, Accessibility, convenience, warm and friendly emotion in visitors, and were on Accessibility, convenience, warm and friendly emotion in merchants. Finally, as for quadrant II(concentrate here) in assessing the results of IPA, attributes relating to Novelty in visitors, warm and friendly emotion in merchants requires to manage, enhance satisfaction as key factors.