청산도 슬로우걷기축제에 대한 장소성, 몰입, 자긍심간의 영향관계연구

이광옥 ( Gwang Ock Lee ) 한국도서(섬)학회 2010 韓國島嶼硏究 Vol.22 No.2

The purpose of this study was to find out whether or not placeness, flow and self-esteem of participants in cheongsanisland slowwalkingfestival provide meaningful correlation on immersion and study of literature and evidence were conducted in parallel. As for the analysis of evidences, factors of placeness were decided by culture, emotion, experience, environment, and simbol. The factors of flow were external flow and internal flow. Lastly as for self-esteem, factors of self-esteem were decided by the result of festival assessment. As the result of analysis of evidences, among placeness factors, it was found out that culture, emotion, experience, environment and simbol provided meaningful impacts on contents of external flow, and also emotion and environment provided meaningful impacts on contents of internal flow. And it was also found out that culture, emotion, experience, environment and simbol provided meaningful impacts on contents of self-esteem, and also flow provided meaningful impacts on self-esteem. It is expected that through this study, the festival may contribute to increase qualitative level of festival if we find out in which direction the contents of placeness must be set in order to host future festival successfully.

어촌체험마을 활성화를 위한 장애요인도출에 관한 연구

이광옥(Gwang Ock Lee),최훈(Hoon Choi) 한국관광연구학회 2015 관광연구저널 Vol.29 No.11

This study was carried out FGI in order to derive the barriers that inhibit the activation of target villages to experience the fishery village operator. As a result, first, the law enforcement institutional barriers in government agencies and local government information for the relevant businesses were insufficient. In addition, despite having the knowledge, they were unable to implement the proposed methods. Second, the fishery village has been pointed out as obstacle itself in accordance with pollution due to its peculiarities. The Mud flats experience showed limitations due to time constraints and the final results were correlated more to seasonal characteristics. Third, the lack of understanding of the conflict and the local population of tourist and cultural barriers of outsiders showed a problem. Fourth, it is apparent that barriers between different organizations; such as committee members, leaders, trainers of the villagers, is the biggest problem when it comes to operating the fishery village. Fifth, taking measures to overcome these barriers was a dominant opinion. A realistic method should take place and agreed on the importance of creating a steady source of income. Sixth, the staff was pleased to hear that the tourists were satisfied with the services. They were also proud that the town name was acknowledged due to publicity through the media. Based on the comprehensive opinions, the research hopes to provide an increased value to the eco-tourism fishery village where the residents are able to operate on their own.

해외관광 수요함수추정의 모형비교 및 지출결정요인 연구

이광옥(Gwang Ock Lee) 한국관광연구학회 2015 관광연구저널 Vol.29 No.12

The purpose of this study was to examine the demand and expenditures determinants for outbound tourism. The author used the data of Consumer Expenditure Survey of National Statistical Office in 2014. The author applied the double-hurdle model and Tobit model for the demand and expenditure determinants, and to select the appropriate model, compared the log-likelihood function of the two models. Comparison with the two models is done through a log likelihood ratio test calculated by the estimation of the two log-likelihood function. According to the log-likelihood ratio test, double-hurdle model was identified as an appropriate model. According to the results of double-hurdle model, married, education level, age, house ownership, and income variables have the positive impacts on the participation determinant for outbound travel, and the variables of senior household, family members size in household have negative impacts. In the analysis of expenditures determinants for outbound travel, married and education level variables have positive effects. Ultimately, the results of the survey will be used as an basic information database to develop a domestic tourism policy and marketing strategy in efficient. Also, double-hurdle model and Tobit model applied in the analysis will be utilized in the analysis methodology of the tourism sector.

합리적 행동이론을 적용한 외식소비자의 방문행동에 관한 연구

이광옥(Gwang Ock Lee),송영민(Young Min Song) 한국관광연구학회 2013 관광연구저널 Vol.27 No.5

This study is concerned with the causal relationships between the subjective norm, attitude, behavior intention and visit behavior of eating-out customer. For this study, four hypotheses are planed, and the results of the hypotheses indicate that firstly the attitude and the subjective norm have a beneficial plus effects on the behavior intention, secondly the attitude and the subjective norm a beneficial plus effect on the visit behavior, thirdly the behavior intention a beneficial plus effect on the visit behavior, fourthly the behavior intention doesn`t have a mediated effect on the relation between the attitude and the visit behavior and it makes an useful mediated effect on the relation between the subjective norm and the visit behavior. Through these results, the theory of reasoned action is considered as a proper study method in studying the behavior of the eating-out customer, and specially it has been revealed that the behavior intention increase the visit behavior according to the increasing degree of the subject standard. Therefore, it has been shown that the attitude and the subjective norm in increasing practically the restaurant-visit behavior of the eating-out customer are very important factors.

소비자의 외식기업에 대한 태도를 매개로 한 경험가치와 행동의도간의 영향관계연구

이광옥(Gwang Ock Lee),장현종(Hyun Jong Jang) 한국관광연구학회 2013 관광연구저널 Vol.27 No.4

This study was conducted through literature research and empirical study in order to verify influencing relationship between experiential value and behavioral intention using consumer`s attitude on food service company as the parameter. The purpose of this study is to provide practical and academical implication by determining if consumer`s attitude on food service company, or the parameter, has a positive impact on experiential value and behavioral intention of the customer. In this study, three hypotheses on the following relations are set up: experiential value and attitude, experiential value and behavior intention, attitude and behavior intention. The results from hypothesis verification showed that experiential value has significantly positive impact between attitude and behavioral intention, and attitude has a partial impact between experiential value and behavioral intention. As attitude has impacted behavioral intention in the order of profitability of investment by customer, service excellence, and level of enjoyment, we can assume that modern customers show rational consumption pattern, and recognize eat out as one of culture and leisure activities, which suggests that emotional marketing should be adopted. This study considers consumer`s attitude on food service company as an important variable, and verifies attitude as the parameter, which has been less dealt with in other studies. In short, this study suggests that the attitude, or belief, of the customer toward the food service company is a very important factor to predict future behavior of consumer.

이벤트관광의 방문동기가 몰입에 미치는 영향

이광옥(Gwang Ock Lee) 한국관광연구학회 2010 관광연구저널 Vol.24 No.4

This article is to tell if golf involvement acts in relation between visit motives for golf event tourism and concentration through documentary and empirical studies. In empirical studies, visit motives seemed escape from routine, sociability, identification formation, and information. Involvement is a factor of importance, care, and necessity. Involvement is a single factor. As a result of analysis, sociability and identification formation appeared to affect concentration significantly positively. Golf importance appeared to act control role in the relation between information and concentration. Golf necessity appeared to act a control role in the relation between sociability, identification formation, and concentration which is a sub-level information factor. What we could know from these results, tourists who chose golf event tourism was likely to have higher concentration in addition to educational purposes, information exchange purposes as they consider it special and important. To those who play golf in most part of their routine, their concentrations fall when they go golfing for sociability. However, their concentration gets higher for tourism purposes for identification formation. This article is expected to be used as a fundamental material to search for strategic methods to create synergy effect in golf industry and tourism industry based on right understanding about golf.

커피구매동기에 따른 시장세분화연구

이광옥(Gwang Ock Lee),이인성(In Sung Lee) 한국관광연구학회 2014 관광연구저널 Vol.28 No.8

This study was purposed to suggest the new parameters for market segmentation to the market practitioner through verifying the feasibility whether the buying motivation is proper for the parameter of the market segmentation of coffee consumers. The practical study revealed that the buying motivation was derived as a sub factor for the social motivation, event motivation, self-satisfaction motivation and psychological motivation. The grouping analysis was made depending on 4 buying motivation factors derived in such a manner. 3 groups in self relation pursuing type, psychological directive pursuing type and social directive pursuing type were formed. It was known from the results that the coffee consumer use it for the appropriate place to satisfy the own needs and to create the social relation as well. Significant results were derived from the difference verification for each group. It was known that the place of the coffee consumer may be changed depending on the buying motivation when the places of self satisfaction and accompanied people’s satisfaction are different. In the other words, it is considered that the development of the products in variety is very important to satisfy the diversified needs of the consumer.

패스트푸드점의 선택속성에 따른 브랜드 포지셔닝 연구

이광옥(Gwang-Ock Lee) 한국관광연구학회 2016 관광연구저널 Vol.30 No.5

대응일치분석을 이용한 패스트푸드점 브랜드의 선택속성 연구

이광옥(Gwang-Ock Lee),김흥렬(Heung-Ryel Kim) 한국관광연구학회 2016 관광연구저널 Vol.30 No.8

외식기업 종사원의 긍정적 삶의 태도와 자기효능감이 직무만족도에 미치는 영향

이광옥(Gwang-Ock Lee),이윤호(Yoon-Ho Lee) 한국관광연구학회 2017 관광연구저널 Vol.31 No.3