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고순금 ( Sun-gem Ko ) 한국미용예술경영학회 2008 미용예술경영연구 Vol.2 No.2
This study focuses on head shape and ornament of the minority race in Chinese southwestern part and on regional characteristics where they were used and common features between southwestern races. To do this job, I researched condition about how Chinese minorities spread around in each region and divided them in some groups by their region. Next, I studied the unique feature of southwestern race. After that I focused on distinguishing marks of head shape and ornament of each groups; Tibetan Nationality, Tung Nationality, Miao Nationality, Puyi Nationality, Shui Nationality, Yi Nationality, Kelao Nationality. Finally, some factors affecting head shape were investigated. Southwestern part consists of bumpy land with valley and canyon and plain with hill. Thanks to these topographical features, weather of this part is also very mild. Residents can get mineral and cotton from nature and they were used for silver ornaments and mourner's hempen hood in various way. The shape of women is separated as forms of before and after of marriage and women have special ornaments at their festival or marriage. In the sight of religious aspect, we can see it is general to using mourner’s hempen hood influenced by Hinduism in many races. Plus the ornaments with animal or sun and moon prints and another ones made of bamboo show us that totemism has expressed at their head shape and ornament. I hope this study will help study for head shape and be a foundation of lasting tradition in contemporary time when cultural development and standardization happen together at the same time. There are another many minority races which are not studied yet in China. I wish following studies do it for creating new beauty culture.
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미용실의 브랜드 개성, 동일시, 태도가 브랜드 충성도에 미치는 영향
고순금(Sun-Guem Ko),강은지(Eun-Jee Kang),고경숙(Kyung-Sook Ko) 한국인체미용예술학회 2015 한국인체미용예술학회지 Vol.16 No.4
Brands can strengthen their property value depending on market directions in a competitive society. The brand property values vary depending on brand personality, identification and attitude. This paper was based on the estimation that those factors will help to enhance the brand property values by having positive impacts on brand loyalty. In the beauty industry, consumers' personalities or subjectivity play significant roles in the selection of brands. Thus, to properly establish a foundation for the beauty industry and marketing directions, it is necessary to investigate beauty shop brands. Accordingly, this paper executed a survey to identify the mpact of brand personality, identification, attitude and loyalty of franchise beauty shops on each other. In accordance with the analysis, brand personality, identification and attitude had a positive impact on brand loyalty. Furthermoe, brand personality had significant impact on brand identification, attitude, and finally on brand loyalty. Thus, brand loyalty and property value can be enhanced by securing and strengthening brand personality. Further study should determine approaches by which to apply the analysis results in this paper to beauty shops in various dimensions as well as franchise beauty shops.
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중국 동북 내몽골 지역 소수민족의 머리형태와 쓰개의 형태에 관한 연구
고순금 ( Sun-gem Ko ) 한국미용예술경영학회 2008 미용예술경영연구 Vol.2 No.1
This study concerns about head shape and headgear of the minority race in Chinese northeastern part, Inner Mongolia. The regional characteristics why the headgear forms like one ones and the common feature that is shared by some races in Inner Mongolia are another part of this study. To do this job, I researched the present status on minority races in China. Next, I focused on the racial features of Inner Mongolian. After that I studied about distinguishing marks of their head shape and headgear and some factors which can affect the head shape. The materials of this work are books, papers, scholastic journal and internet. Inner Mongolian who live in coarse living surroundings last their own tradition still now. Especially head shape and headgear present as a religional forms or living cloths, as not just decoration. I hope this study will help study for head shape and be a foundation of lasting tradition in contemporary time. There are another many minority races which are not studied yet in China. I wish following studies do it.
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미용전공 학생들의 자아개념에 따른 헤어트렌드 수용도와 점포선택 속성에 미치는 영향
고경숙,고순금 한국인체미용예술학회 2010 한국인체미용예술학회지 Vol.11 No.3
In this work, the effects of beauty art students’ self-concepts on their Acceptance of the hair trend and their store choice tendencies were analyzed and verified. The results of this work are as follows:First, according to the statistics, it has been discovered that the students’ self-concepts had a significant effect on their Acceptance of the hair trend(F=42.38, p<.001). Analyzing the effectiveness of the self-concepts by each level, the completeness had significant effects on the awareness Acceptance and the guidance Acceptance, and the sociality had significant effects on the guidance Acceptance and the awareness Acceptance. Second, it has been turned out that investigating the hair trend Acceptance had a significant effect on the efficiency of the store choice tendencies(F=7.20, p<.001). It has also been found out that the Acceptance had a slight effect on the hair trend hair trend. Third, it came out that the self-concepts and the hair trend Acceptance interacted to have significant effects on the store choice tendencies(F=9.17, p<.01) and the service and efficiency of the store choice tendencies. Finally, in the light of the demographic features, the statistics showed that there were significant differences in the self-concepts depending on the academic career(F=3.16, P<.05), and the self-concept was the highest among the students currently attending junior college. The store choice tendencies again showed significant differences depending on the academic career, and high school students showed the highest tendency.
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