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오미해(Mi Hae Oh),강미선(Mi Sun Gang),박정열(Jeong Yeol Park) 한국호텔외식관광경영학회 2009 호텔경영학연구 Vol.18 No.6
The purpose of this study was, first, to find out the current status of internship participants on cooperative system between school and cooperation. Second purpose was to analyze the determinants for internship participation according to participant`s interest in major. For this study, 263 surveys were collected from university students who are majoring in hospitality management in Seoul. Respondents were classified into three groups. The students who had experience of internship in hospitality industry were classified into group 1. Group 2 was classified as students who had no internship experience but had interest in major related internship. The students who had no internship experience and had no interest in major related internship were classified into Group 3. Students in Group 1 were found out to have lower career indecision level than level of other groups. After one-way ANOVA on lifestyle factors, students in Group 1 were turned out to be more aggressive, and religion-friendly. After one-way ANOVA on expectation factors of internship, students in Group 2 were found out to have more expectation on self-development and work-experience than other groups did. After analyzing expect-satisfaction analysis on Group 1, students were found out to have more expectation than satisfaction on most questions, and expecially on supplement benefits, innovative idea encouragement, affluent management teaching, comprehensive training program, and interesting(challenging) work.
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호텔레스토랑 이용고객의 특성에 따른 물리적 환경, 이미지, 만족도, 재방문 및 다른 레스토랑 방문의도에 대한 차이분석
권희정(Hee Jeong Kwon),강미선(Mi Sun Gang),한희섭(Hee Sup Han) 한국관광연구학회 2014 관광연구저널 Vol.28 No.12
The objectives of this research were 1) to examine the impact of physical environments in a luxury hotel restaurant on image, satisfaction, and behavioral intentions and 2) to identify the differences on luxury hotel-restaurant customers’ assessment of physical environments, image, satisfaction, and behavioral intentions across their personal characteristics. A total of 218 responses gathered through a Web-based survey were utilized for data analysis. Survey participants filled out the survey based on their latest experiences in the restaurant that they indicated in the questionnaire. Findings revealed that constructs generally differed significantly across incomes, visit frequency for the particular hotel restaurant that they indicated, and frequency of hotel-restaurant visitation across demographic factors. In addition, physical-environment components were in general significantly associated with key study variables. Despite of its criticality, relatively little research examined the demographic differences on assessment of physical surroundings, image formation, satisfaction, and intentions in a luxury hotel-restaurant context. Findings of this research will help luxury hotel-restaurant operators invent useful marketing and retentionstrategies. Limitation and suggestions for future research are discussed.
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반정화 ( Jeong Hwa Pan ),이정현 ( Jung Hyun Lee ),강미선 ( Mi Sun Gang ) 서울시정개발연구원 2011 연구보고서 Vol.2011 No.10
Overview on the Research: Though Seoul has many different industrial resources, utilization of the industrial resources as tourism packages is not sufficient, and, in most cases, industrial tourism is viewed as business travel due to lack of understanding and research activities are not actively performed. This research aims to establish a driving strategy for vitalization of Seoul Industrial Tourism by understanding the characteristics of the industrial tourism and searching and securing the industrial tourism resources that can be utilized, II. Industrial Tourism: 1, Concept and characteristics of industrial tourism The industrial tourism is a form of tourism in which ``industry is the subject of tourism`` and it started as part of efforts to vitalize local industry, In spite of its importance, research activities of both academic and business circles involved in the domestic industrial tourism are not actively performed. The subject and scope of the industrial tourism is unlimited as any and all forms of industries producing goods and services for economic income can be the subject of the industrial tourism, and, in addition, the materials for the industrial tourism can be seen everywhere if particular attention is paid, 2, Research on the industrial tourism The research activities flow on the industrial tourism can be divided into 1) industrial tourism utilizing the local industries, 2) creation of brand asset value through industrial tourism, 3) experience tourism factors of industrial tourism and satisfaction level, 4) importance of industrial tourism policies and 5) utilization of industrial heritage. In this research, the definition of the industrial tourism and its vitalization are explored from three different perspectives, that are the tourists, businesses and local government, III, Current Statues Analysis of Seoul Industrial Tourism Resources The analysis on the actual condition of Seoul industrial tourism resources were conducted in the following four different segments; 1) Industrial tourism packages preferred by tourists from outside 2) Seoul City Government`s industrial tourism programs 3) Industrial tourism resources based on the Seoul industry distribution status 4) Industrial heritage resources of Seoul. VI. Strategies to vitalize the utilization of Seoul industrial tourism resources As for the strategy for vitalizing the industrial tourism, 1) utilization of Seoul industrial tourism resources, 2) cooperation with industrial tourism resources of other areas, 3) utilization of large/small and medium enterprises, 4) search and utilization of industrial heritage resources and 5) enhancement of industrial tourism awareness and publicity marketing, etc. were presented. V. Conclusion and implication 1. Current status and problems of Seoul industrial tourism The following were pointed out as the problems of Seoul industrial tourism; -Utilization of industrial tourism resources and publicity efforts are not sufficient -Very little understanding as to industrial tourism resources and shortage of related infra -Shortage of data as to industrial tourism resources -Shortage of cooperative ties for utilizing industrial tourism resources -Very little attention to, and utilization of, industrial heritage. 2. Implications First of all, as the industrial tourism packages are not clearly defined and there is no clear criteria, they should be differentiated from other tourism packages. New packages that will meet the value of the industrial tourism should be developed so that the value of the packages may come to the fore. Secondly, among other things, the differences between the industrial tourism and existing tourism should be dealt with as an important issue so that the industrial tourism may draw more and more attention. Lastly, privately owned industrial heritage and the difficulties encountered by private companies in leading development projects are viewed as the biggest obstacle. In order to expand the participation of private companies in promoting the industrial tourism, such problems need to be resolved.
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