http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
- 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
- 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
RISS 인기검색어
- 검색키워드
- 저자 : 간웨이치 (검색결과 2 건)
- 무료
- 기관 내 무료
- 유료
-
IPA를 활용한 문화관광해설사의 역량에 관한 연구 - 중국 문화관광해설사를 중심으로 -
간웨이치,이희승 한국호텔리조트학회 2023 호텔리조트연구 Vol.22 No.3
Recently Chinese tourism has been evolved from looking around the tour destinations or attractions to experiencing and thinking tour by searching the environment and historical background. In this trend, cultural tourism commentators are assumed to have the role and meaning as very important messengers in the processes of tourists’ experiences. This study was aimed to evaluation the competency of cultural tourism commentators. To achieve these study goals, a survey research was conducted with the questionnaires developed from this with the subjects of tourists who had experienced the commentation services from Chinese cultural tourism commentators. According to the analysis of 330 copies of the effective samples, commentation with sense of responsibility, commentation efforts, and sincerity of the commentators showed high importance but relatively lower satisfaction. They are the items that tourists who experienced the cultural tourism commentation services consider to be important but not satisfactory, which requires the intensive efforts to be improved.
-
공유숙박 플랫폼 서비스 특성이 온라인 구전과 지속이용의도에 미치는 영향: 지각된 가치의 매개효과
김경회,간웨이치,이승환 한국해양관광학회 2024 해양관광학연구 Vol.17 No.1
- This study examines the impact of the service characteristics of a shared accommodation platform on online word-of-mouth(eWOM) and continued use intention, and verifies the mediating effect of perceived value. As a result of analysis using SPSS v26 and Process macro model 4, it was confirmed that the economics, informativeness, and convenience of platform service characteristics had a significant impact on perceived value, online word of mouth, and intention to continue using. In addition, perceived value was confirmed to have a mediating effect on the impact of service characteristics on online word-of-mouth, while only economics was confirmed to have a mediating effect on the impact of continued use intention. These results mean that the standards for value judgment that affect customers' online word-of-mouth and continued intention to use are formed according to different characteristics, and suggest the need to build a strategic platform environment to induce online word-of-mouth and actual use.
KCI
KISS연관 검색어 추천
이 검색어로 많이 본 자료
활용도 높은 자료
