he Correlation Research Between Express Company Service Quality And Undergraduate Customer Satisfaction Degree Based On SERVQUAL Model

손룡 공주대학교 KNU 기업경영연구소 2016 기업경영리뷰 Vol.7 No.1

How to improve the service quality of express company in the internet plus era have already become a hot topic among the academic circles and business circles. The college students group is one of the primary groups with online shopping habit. The development projects on special services for undergraduate groups have benefit to assure the customer interests during the online shopping. In order to comprehend express company service condition to undergraduate customer group, this essay propose five dimensions of express service quality based on the classic SERVQUAL model, and make hypotheses on the correlation between them and the undergraduate customer satisfaction degree. After the investigation on the undergraduate group and statistic analysis through SPSS software, get the following conclusion. The tangibility, reliability, responsiveness and empathy of express service quality have significant effect to undergraduate customer satisfaction degree. According to this, the express should enhance the service quality as soon as possible, establish the deliver system centered on the benefits of undergraduate customers to encourage them make online shopping; what’s more, the express company should pay more attention to develop the terminal deliver system and supervision strength of undergraduate market; the last but not the least, the express company should efficiently handle the complaints of undergraduate customer.

축구경기방송의 관람동기가 관람자의 정서, 관람만족 및 재관람의도에 미치는 영향- 2011년 카타르 아시안컵 한국축구 경기를 중심으로

손룡,최호규 공주대학교 KNU 기업경영연구소 2012 기업경영리뷰 Vol.3 No.1

The purpose of this study is to provide the useful information for improving the amount of football game's spectators and to suggest strategic implications of marketing though analysing the relationships for spectator's motives, emotion, satisfaction and re-watching intention. Six hypotheses are offered with the previous researches. The object of this study is the focus on Korean football team on the 2011 Qatar Asian football cup and a total of 260 questionnaires were sent to football participants in Chungcheongnam Province for the survey. It was used of 221 questionnaires for verifying the six hypotheses and the data were examined using SPSS 15.0 and AMOS 7.0 statistical analysis. The results of analyses are as follows: First, three spectator motives(achievement, game aesthetics, game skill) have a positive effect on the spectator's emotion. Second, spectator motives have not a positive effect on the spectator satisfaction. Third, one spectator motive (game content) has a positive effect on the repurchase intention. Fourth, spectator's emotion has a positive effect on the spectator satisfaction. Fifth, spectator's emotion has a positive effect on the repurchase intention. Sixth, spectator satisfaction has a positive effect on the re-watching intention. 최근 프로축구 산업이 나날이 발전하면서 엄청난 경제적․사회적 부를 창출하고 있다. 또한 경쟁이 심화된 현대사회에 있어서 프로축구는 대한민국 국민에게 하나의 여가생활로 자리 잡고 있다. 그러나 아직까지도 유럽의 프로축구리그에 비하여 아시아 국가의 축구수준과 프로축구 관람자 수는 많이 뒤쳐져 있는 상황이다. 따라서 본 연구는 실증연구를 통해 프로축구 경기방송의 관람동기, 관람자의 정서, 관람만족 및 재 관람의도의 관계를 살펴보고, 프로축구 경기방송의 시청자 수를 증가시키는 방안을 모색해보고자 한다. 실증분석은 충청남도의 아마추어 축구단을 대상으로 설문조사를 실시하였으며 수집된 자료는 SPSS 15.0, AMOS 7을 이용하여 분석하였다. 그 결과, 관람동기의 성취감, 경기미학, 경기기술은 관람자 정서에 유의한 영향을 미치는 것으로 나타났으며, 경기내용은 재 관람의도에 유의한 영향을 미치는 것으로 나타났다. 또한, 관람자의 정서는 관람만족, 재 관람의도에 유의한 영향을 미치고, 관람만족은 재 관람의도에 유의한 영향을 미치는 것으로 나타났다. 이런 결과는 시청자들의 높은 관람의도를 유지하기 위해서 한국축구대표팀이 출전하는 경기뿐만 아니라 실력이 비슷하고 경기결과를 예측할 수 없는 경기, 많은 시청자들이 좋아하는 팀의 경기, 선수의 개인기와 훌륭한 팀 전술을 보여주는 팀 경기 등을 많이 방송할 수 있어야 한다는 것을 시사한다.

Comparative Study on Vehicle Purchasing Motivation between Chinese Consumers and Korean Consumers

손룡 공주대학교 KNU 기업경영연구소 2015 기업경영리뷰 Vol.6 No.1

This essay is about a comparative study on vehicle purchasing motivation between Chinese consumers and Korean consumers, in order to help the Chinese and Korean auto companies to make the proper marketing strategy. This comparative study on the vehicle purchasing motivation is focus on six different aspects as the symbolic, enjoyment, safety, sociality, economical and practical, using the positive analysis to draw the conclusion. Firstly, the Chinese and Korean consumers purchasing motivations is mostly focus on the safety than the practical and economical, following by the enjoyment, sociality and symbolic. Secondly, the enjoyment and practical motivations of Chinese consumers each shows significant positive relevance with other five vehicle purchasing motivations.

신문방송학과의 발전방향

손룡,Son, Ryong 한국대학교육협의회 1984 大學敎育 Vol.10 No.-

地域社會와 TV의 影響

孫龍 관훈클럽 1978 관훈저널 Vol.- No.27

美國 大統領選擧에 미치는 電波媒體의 役割

孫龍 관훈클럽 1976 관훈저널 Vol.- No.23

「런던」·「파리」를 돌아 보고

孫龍 세계평화교수협의회 1975 廣場 Vol.28 No.-

프로축구 관객의 지각된 서비스품질과 관계품질 및 재 관람의도의 관계에 관한 연구

손룡,최호규,장영 공주대학교 KNU 기업경영연구소 2013 기업경영리뷰 Vol.4 No.2

The purpose of this study is to present and identify the relationship between the perceived service quality, the relationship quality and re-purchasing intention in professional football. In this study, the relationship quality were composed of the spectator satisfaction, trust and commitment. The perceived service quality were composed of technical quality, functional quality and environmental quality. For this study, the home team’s spectators of FC Seoul, Daejeon Citizen in ‘Hyundai Oilbank K-league 2011’ were selected through a random sampling method, and 335 valid samples were utilized. With the results of questionnaires, SPSSWIN Ver. 18.0 and AMOS 18.0 were used to process data. And then, verifying the suitability of a model, each theoretical situation was confirmed. The validity was the first analysed through frequency analysis, reliability analysis, exploratory factor analysis and confirmatory factor analysis, and then, testing the goodness of fit of the research model, the individual hypothesis was verified through Structural Equation Model analysis. The empirical analysis concludes as follows. First, technical quality and functional quality were found to positively impact on spectator satisfaction. But environmental quality was not found to positively impact on spectator satisfaction. Second, technical quality and functional quality were found to positively impact on trust. But environmental quality was not found to positively impact on trust. Third, spectator satisfaction was found to positively impact on trust. Spectator satisfaction was found to positively impact on commitment. Trust was found to positively impact on commitment. Fourth, spectator satisfaction was found to positively impact on re-purchasing intention. Commitment was found to positively impact on re-purchasing intention. Trust was not found to positively impact on re-purchasing intention, but trust was found to indirect impact on re-purchasing intention. According to the result of empirical analysis, this study has raised theoretical implications (the spectator relationship quality‘s importance, the spectator relationship quality components, the perceived service quality components and so on) and strategical implications(more concerned with technical quality, functional quality and make a good relationship with the spectators). 본 연구는 관람자와 장기적인 거래관계를 구축하기 위해 프로축구 관객의 지각된 서비스품질(기술적 품질, 기능적 품질, 환경적 품질)과 관계품질(관람만족, 신뢰, 몰입) 및 재 관람의도 간의 관계를 규명함으로써 어려움을 격고 있는 우리나라 프로축구의 경기관람자 수를 증가시키고 유지시키기 위한 방안을 모색해 보고자 한다. 자료수집은 FC 서울과 대전 시티즌 홈구장의 관람자를 대상으로 설문조사를 실시하였으며 수집된 자료는 SPSS 18.0, AMOS 18을 이용하여 분석하였다. 분석결과, 첫째, 지각된 서비스품질 중 기술적 품질과 기능적 품질은 관람만족에 유의한 영향을 미치는 것으로 나타났다. 그러나 환경적 품질은 관람만족에 유의한 영향을 미치지 않는 것으로 나타났다. 둘째, 지각된 서비스품질 중 기술적 품질과 기능적 품질은 신뢰에 유의한 영향을 미치는 것으로 나타났다. 그러나 환경적 품질은 신뢰에 유의한 영향을 미치지 않는 것으로 나타났다. 셋째, 관계품질 중 관람만족은 신뢰와 몰입에, 신뢰는 몰입에 유의한 영향을 미치는 것으로 나타났다. 넷째, 관계품질 중 관람만족과 몰입은 재 관람의도에 유의한 영향을 미치는 것으로 나타났다. 그러나 신뢰는 재 관람의도에 유의한 영향을 미치지 않은 것으로 나타났다. 하지만 간접효과 분석에서 신뢰는 재 관람의도에 간접적으로 유의한 영향을 미치는 것으로 나타났다.

The Evaluating Indicator Research on Chinese Express Company Customer Perceived Value in the Age of Network Marketing

손룡 공주대학교 KNU 기업경영연구소 2015 기업경영리뷰 Vol.6 No.2

Along with the development of electric commerce, the Chinese postal industry also get incredible increase, however the cutthroat competition come from the frenzied expansion seriously hurt the brand image of express industry. This research use SERVQUAL Scale as basis, while modified and adjusted according the <Postal Industry Standard of Express Service> published by the state postal bureau, finally derive 23 question items about customer perceived value to express industry. After the questionnaire survey and the frequency analysis, reliability analysis and factorial analysis on the survey results, determined the reliability, responsiveness, assurance, convenience, economy and tangibility are the six first-class evaluating indicator of customer perceived value.

言論과 「매스 미디어」

孫龍 세계평화교수협의회 1980 廣場 Vol.79 No.-