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      • KCI등재

        IPA를 활용한 저비용항공사의 발전 방안에 관한 실증분석 -에어스케이프(Airscape) 개념을 중심으로-

        윤설민 ( Seolmin Yoon ),박일우 ( Leel Woo Park ),정희진 ( Hee Jin Jung ) 관광경영학회 2012 관광경영연구 Vol.52 No.-

        The purpose of this paper is to evaluate airscape items of the low cost carriers using the method of Importance-Performance Analysis(IPA), and then to examine the structural relationship among airscape factors, satisfaction, and behavioral intention. Some suggestions deduced from quantitative evaluations are as following. The results of IPA indicate that all items of factor 1(stability for emergencies & signage) would be necessary for continuous maintenance, whereas all items of factor 2(in-flight entertainments) were was assessed to be low. In other words, factors of airscape appeared to be positioned differently[quadrant Ⅰ (Maintenance): factor 1, quadrant Ⅲ(Low Priority): factor 2]. Meanwhile, the results of structural equation modeling show that factor 1(stability for emergencies & signage) had a positive influence on satisfaction, whereas factor 2(in-flight entertainments) did not have any statistically significant effect on satisfaction. Also, satisfaction had a positive effect on behavioral intention. Finally, after examining indirect effect by constructs, factor 1(stability for emergencies & signage) is important to form indirect relation for behavioral intention about the low cost carriers.

      • KCI등재

        체험마케팅의 개별적 체험과 공유적 체험을 활용한 고궁 방문객에 대 한 확장된 가치-태도-행동 체계 분석

        윤설민 ( Yoon Seolmin ),이충기 ( Lee Choongki ) 대한관광경영학회 2018 觀光硏究 Vol.33 No.7

        고궁은 관광자원이자 도시여가공간으로서 중요하다. 따라서 고궁에서 방문객 반응을 촉진시키기 위해 체험적 활동들을 강화하는 것이 필요하다. 이에 본 연구의 목적은 하나의 이론적 체계로 Schmitt(1999)의 체험마케팅 및 Homer & Kahle(1988)의 가치-태도-행동(VAB) 체계를 적용하여 고궁에 대한 방문객의 반응을 위한 핵심요소를 규명하는데 있다. 이러한 목적을 달성하기 위해 서울 고궁 방문객(N=404)을 대상으로 2017년 초부터 12월 중순까지 현장 설문조사가 실시되었고, 수집된 데이터는 구조방정식모델링을 포함한 실증분석을 수행하기 위해 사용되었다. 분석결과 개별적 체험의 모든 구성개념(SENSE, FEEL, THINK)은 공유적 체험의 행동적 체험(ACT)에 긍정적인 영향을 미치는 반면에 개별적 체험 중 인지적 체험(THINK)은 공유적 체험 중 관계적 체험(RELATE)에 유의한 영향을 미치는 것으로 나타났다. 감각적 체험(SENSE)은 기능적 가치에 긍정적으로 영향을 미치는 것이 발견된 반면에 감각적 체험(SENSE)과 인지적 체험(THINK)은 감정적 가치에 긍정적인 영향을 미치는 것으로 나타났다. 또한 감정적 가치는 태도에 긍정적으로 관련되어 있는 것으로 나타났다. 마지막으로, 두 가지 가치(기능적, 감정적)와 태도는 행동의도에 긍정적인 영향을 미치는 것으로 나타났다. 이러한 결과는 VAB 체계가 행동적 체험(ACT)을 도모할 수 있는 감각적 체험(SENSE)과 관계적 체험(RELATE)을 유도할 수 있는 인지적 체험(THINK)을 중심으로 확립될 수 있음을 시사한다. Ancient palace is important as tourism attraction and urban leisure space. Therefore, it is necessary to strengthen experiential activities to promote visitor response at the ancient palace. Thus, the purpose of this study is to examine the key factors for visitors’ response to the ancient palace(Gyeongbokgung Palace) by applying the experiential marketing of Schmitt(1999) and the Value-Attitude-Behavior(VAB) Hierarchy of Homer and Kahle(1988) as theoretical frameworks. To this end an onsite survey was conducted for 404 respondents who visited the ancient palace of Seoul from early November to mid December 2017 and collected data were used to perform empirical analysis including structural equation modeling. Results show that all constructs(SENSE, FEEL, THINK) of individual experiences had positive effects on behavioral experience(ACT) of shared experiences, and cognitive experience(THINK) of individual experiences had an effect on relational experience(RELATE) of shared experiences. Sensory experience(SENSE) was found to positively influence functional value, whereas sensory experience(SENSE) and cognitive experience(THINK) were positively influenced by emotional value. emotional value appeared to be positively related to attitude. Finally, both value(functional, emotional) and attitude appeared to have positively significant effects on behavioral intention. Findings imply that the VAB Hierarchy can be established based on the sensory experience(SENSE) which induces the behavioral experience(ACT) and cognitive experience(THINK) inducing the relational experience(RELATE).

      • SCIESCOPUSKCI등재

        Abuse Potential of Synthetic Cannabinoids: AM-1248, CB-13, and PB-22

        ( Kwang-hyun Hur ),( Shi-xun Ma ),( Bo-ram Lee ),( Yong-hyun Ko ),( Jee-yeon Seo ),( Hye Won Ryu ),( Hye Jin Kim ),( Seolmin Yoon ),( Yong-sup Lee ),( Seok-yong Lee ),( Choon-gon Jang ) 한국응용약물학회 2021 Biomolecules & Therapeutics(구 응용약물학회지) Vol.29 No.4

        Currently, the expanding recreational use of synthetic cannabinoids (SCBs) threatens public health. SCBs produce psychoactive effects similar to those of tetrahydrocannabinol, the main component of cannabis, and additionally induce unexpected pharmacological side effects. SCBs are falsely advertised as legal and safe, but in reality, SCB abuse has been reported to cause acute intoxication and addictive disorders. However, because of the lack of scientific evidence to elucidate their dangerous pharmacological effects, SCBs are weakly regulated and continue to circulate in illegal drug markets. In the present study, the intravenous self-administration (IVSA) paradigm was used to evaluate the abuse potential of three SCBs (AM-1248, CB-13, and PB-22) in rats. All three SCBs maintained IVSA with a large number of infusions and active lever presses, demonstrating their reinforcing effects. The increase of active lever presses was particularly significant during the early IVSA sessions, indicating the reinforcementenhancing effects of the SCBs (AM-1248 and CB-13). The number of inactive lever presses was significantly higher in the SCB groups (AM-1248 and CB-13) than that in the vehicle group, indicating their impulsive effects. In summary, these results demonstrated that SCBs have distinct pharmacological properties and abuse potential.

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