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호텔 스파 서비스의 웰빙 인식이 전반적 이미지, 신뢰도, 및 재방문 의도에 미치는 영향에 관한 연구
정준성,유종식 한국호텔외식관광경영학회 2022 호텔경영학연구 Vol.31 No.2
This study verified the structural relationship between well-being perception, overall image, trust, and revisit intention perceived by customers who experienced hotel spas. To do so, a survey was conducted on customers who experienced hotel spas, and 311 significant data observations were secured. An empirical analysis was conducted via frequency, confirmatory factor, and multiple regression analyses. First, the verification results regarding the impact that both core product quality and service encounter quality of hotel spas have on customers’ well-being awareness were partially supported. Second, the verification results of the influence that the perception of well-being has on the overall image and trust of a hotel were all supported. Third, the verification results that the effect that the overall image and trust of a hotel has on a customer’s intention to revisit the hotel were all supported. Therefore, the significance of both core product quality and service encounter quality concerning hotel spas was successfully validated through the empirical analysis results, and meaningful insights were derived as evidenced by the positive effects on hotel spa customers. It is anticipated that these results will be utilized as strategic measures to encourage the revisit of hotel spa customers. 본 연구는 호텔 스파를 경험한 고객들이 웰빙인식을 통해 호텔에 대한 전반적인 이미지, 신뢰도그리고 재방문 의도 간의 구조적 관계를 검증하고자 한다. 이러한 연구 목적을 달성하기 위하여 호텔 스파를경험한 성인 311명을 대상으로 설문 조사를 실시하였으며, 빈도 분석, 타당성 분석, 확인적 요인분석 그리고다중회귀분석을 실시하기 위해 SPSS 21.0을 이용하였다. 본 연구의 결과를 요약하면 첫째, 호텔 스파의핵심 제품 품질과 호텔 직원의 서비스 접점이 고객의 웰빙 인식에 미치는 영향에 대한 검증 결과는 부분적으로 지지되었다. 둘째 웰빙 인식이 호텔의 전반적 이미지와 신뢰도에 미치는 영향에 대한 검증 결과는 모두지지되었다. 셋째, 호텔의 전반적 이미지와 신뢰도가 재방문 의도에 미치는 영향에 대한 검증 결과는 모두지지되었다. 이러한 호텔 스파를 경험한 고객의 웰빙 인식의 관계를 검증함으로써 중요한 시사점을 제시하고자 한다. 또한 본 연구의 모형을 통해 호텔에 대한 고객의 웰빙 인식이 높아지면 호텔의 재방문을 극대화시킬 수 있는 방안이 활용 될 것으로 예상 된다.
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웰니스 관광(Wellness tourism)을 위한 호텔 계획 특성 연구
전현미(Jeon, Hyeon-Mi),김정기(Kim, Chung-ki) 한국실내디자인학회 2015 한국실내디자인학회 학술대회논문집 Vol.2015 No.5
Nowadays, a wellness tourism has been a trend for everyone while increasing needs on travel and a desire for better life to relieve their physical and psychological stress. The wellness tour is not merely providing a visual attraction or a change of air but also a healing comp throughout it. More hotels has been introduced for tourist to meet their variety of needs, a comfortable stay, a food and beverage outlet serving well balanced menu and fun and attractive facilities and programs. However, we hardly ever find a hotel for wellness tourism in downtown but in vacation destination. It is a common business strategy for a city hotel furnishing a shopping and relaxing. But, in order thought, what if the city hotel offer wellness facilities for domestic and foreign tourists that would drive more revenue and also better quality services. The thesis is on the study for describing a hotel planning especially about the wellness tourism and its adaptability for a industry. First, focussing on concept and feature for the wellness tour. Second, clarification on which study can be adapted for the wellness tourist hotel. Third, supportive datum throughout intensive benchmark on domestic and overseas hotels. Lastly, this thesis purpose is for developing a reference material on the wellness tourism urban wellness hotel in downtown.
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국내 리조트 및 호텔 객실 수공간의 변화와 유형에 관한 연구
전소연,김수란 한국문화공간건축학회 2017 한국문화공간건축학회논문집 Vol.- No.57
Recently in Korea, there have been a trend in accommodations that adopted water space as major programs, available for bathing, playful water features, and spa program ranging from the guest room with water space in its interior or exterior space, to the pool villa. It has been common to enclose a bathroom within wet walls due to its equipment, water and moisture proof requirements. Therefore bathing at lodging facility was commonly done within an enclosed space at a guest room or at public bath facility, and water play was usually done with others in a public swimming pool. However, recent cases show that bath function is designed in the form of escaping from its original plan, enclosed within wet walls, and appears as a separate feature within a room or outside of a room or even as a private swimming pool, creating an importance to these programs. Such trend has mostly started to appear in the 2000s and it is a trend that reflects specific changes in guest room designs. In this study, we define water space in a guest room as a space where its purpose is for bathing and water play. We investigate into what differences in leisure environment caused such a change in space making by studying its background and precedent studies and then proceed to understand guest room design trends through analyzing case studies. The purpose of this study is to utilize the survey as basic research data to be further interpreted and be used as a design tool for planning water spaces in guest rooms. This study mainly addresses a location and a type of water spaces based on their purposes in the guest room. However, follow-up researches are expected to be varied with studies such as analysis on materials and details of the water spaces in the guest room, and ways to maximize phenomenological and perceptual experience and its architectural effects on water spaces.
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