http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
Relational Benefits and Visual Arts Outcomes via WeChat Business
( Yu Hua Cui ) 한국패션비즈니스학회 2019 패션 비즈니스 Vol.23 No.6
The purpose of this study was to understand the effect of WeChat relational benefits on customer satisfaction and purchase intention. Due to the rapid development in the technological field, the use of WeChat has expanded drastically in recent years. In visual arts industry, WeChat business occupies a significant proportion of emerging industries. The recruited participants that were recruited via an online survey website were 335 (www.sojump.com). SPSS 22.0 statistical system was used to analyze the descriptive statistics, reliability, and validity. This study conceptualizes the positive relationship among relational benefits, customer satisfaction, and purchase intention of visual arts products. The findings indicated that WeChat users’ relational benefits can be categorized into two distinct benefit types: confidence, and social benefits. The more relational benefits WeChat users perceived, the higher the level of satisfaction. In contrast, the positive influence of customer satisfaction on purchase intention is weaker in consumers with a higher level of perceived risk. The results of this study will help WeChat business to retain its customers, thus, gaining a long-term value for visual arts industry. Theoretical and managerial implication for WeChat business are provided.
( Yu Hua Cui ) 한국패션비즈니스학회 2017 패션 비즈니스 Vol.21 No.6
This study examines the various responses of Chinese consumers, depending on the nationality of the fashion advertising model featured in an advertisement; it explores the effects of a congruence between self-image and advertising image (CSIAI) on consumer attitudes. This study was conducted by collecting data online; 200 samples selecting a Korean model and 200 samples selecting a Chinese model with a fashion brand were analyzed. A structural equation model confirms the conceptual framework for the influence of CSIAI on consumer attitudes and purchase intentions. The results show that the perceived CSIAI of consumers positively influences their attitude toward the advertising and the brand, and further, that advertising and brand attitudes significantly affect the purchase intention of consumers. This positive relationship is moderated by the nationality of the model. These findings suggest that the nationality of the model can serve as an important retail mix for global marketers. Other results and management implications are also discussed.
Empirical Study of Chinese Consumers Perception-Attitude-Behavior in Clothes Rental Platform
( Yu Hua Cui ),( Yu Ling Bai ) 한국패션비즈니스학회 2019 패션 비즈니스 Vol.23 No.6
This paper aims to stretch the technology acceptance model (TAM) approach by investigating a clothes rental network. One of the understudied geographies of the world economy is the large-scale international trade in clothes, which are consumed by Chinese consumers. An online (www.sojump.com) survey was conducted by including 303 Chinese respondents. Structural equation modeling (SEM) was used to test the proposed hypothesis. The results indicated that external influence has a significant impact on the perceived ease of rental. Furthermore, consumers’ perceived ease of rental influences the attitude towards renting, and perceived ease of rental plays a complete mediating role between them. However, external influence has no significant impact on perceived usefulness, and consumers’ perceived usefulness has no impact on rental intention. In addition, attitude towards renting works as an indispensable mediation between perception and behavior. This study highlights the role of perception, attitude, behavior on clothes rental, and provides guidance and suggestions for clothes rental platform.
( Yu Hua Cui ),( Ho Jung Choo ) 한국의류학회 2018 한국의류학회지 Vol.42 No.1
The contribution of foreign tourist consumption on national economies is becoming increasingly important for many countries. This study examines the relationship of home-host country psychic distance (HHCPD), tourism shopping motivation and attitudes towards local and global fashion brands in host countries. Survey data from a sample of 500 Chinese tourists were collected at an international airport in Korea. The results reveal that all three key factors of HHCPD (economic, geographic and cultural distance) positively affect social shopping motivation. Moreover, only economic distance has a positive effect on commodity shopping motivation, while both cultural and economic distance positively influence souvenir shopping motivation. All three factors of tourism shopping motivation positively affect local fashion brand attitudes, while only commodity shopping motivation positively affects consumer attitudes towards global fashion brands. Thus, fashion marketers should trigger the shopping motivation of foreign tourists by maximising the psychic distance from their home in order to satisfy fashion-seeking tourists.
( Yu Hua Cui ),( Yu Ling Bai ) 한국패션비즈니스학회 2021 패션 비즈니스 Vol.25 No.6
In the current economic downturn, it is easy for consumers to be emotional and regret their fashion product purchases. The purpose of this paper was to understand the effect of customer regret on the dissatisfaction and repurchase intention of fashion consumers in China, which is the world's largest fashion trading country. A total of 275 participants were recruited from a Chinese online survey system (www.sojump.com). The SPSS 22.0 statistical package was used for various data analyses. This study conceptualized the positive relationship between customer regret and dissatisfaction and the negative relationship between dissatisfaction and the repurchase intention of fashion goods. The findings indicated that customer regret could be categorized into two distinct types, chosen and forgone regrets. Chosen regret had a greater effect than forgone regret on dissatisfaction. The negative influence of dissatisfaction on repurchase intention was weak in consumers with a high level of regret-solving effort. The results of this study will help fashion businesses retain their customers, thus gaining long-term and repurchase economic value for the fashion industry.
( Yu Hua Cui ),( Yu Ling Bai ) 한국패션비즈니스학회 2020 패션 비즈니스 Vol.24 No.6
Korean celebrity endorsement is a common practice adopted by companies in China. This study assessed the impact of celebrity endorsement (trustworthiness, attractiveness, congruency, and expertise) on Chinese consumers’ intention to purchase clothes endorsed by Korean celebrities. This study used reliability and validity tests and structural equation model analysis to explore the relationship between variables using SPSS 22.0 and AMOS 22.0. This study conducted an online survey (www.sojump.com) from August 10, 2020 to August 20, 2020 and collected 370 respondents. Results show that all constructs of celebrity endorsement positively affected purchase intention and that celebrity expertise had the strongest impact. With respect to the influence of demographic variables on the constructs, gender, age, and education had a significant effect on trustworthiness; gender and age had a significant effect on attractiveness; and income had an effect on purchase intention. Marketing executives should consider using Korean celebrities for different purposes in brand advertising. Particularly, celebrity expertise, such as experience, knowledge, and skills, should receive attention while publicizing to Chinese consumers. This study contributes to the academic and practical implications of Korean celebrity endorsement.
일중 결과 복합동사의 논항 실현 -V2가 비대격자동사의 경우를 중심으로-
최옥화 ( Cui Yu-hua ),이동철 ( Li Dong-zhe ) 한국일어일문학회 2016 日語日文學硏究 Vol.99 No.1
본고는 일본어와 중국어 결과 복합동사의 경우 후항동사가 비대격자동사의 경우를 중심으로 논항 실현에 있어서 이들 언어가 어떠한 차이점을 보이는가에 대해 체계적으로 고찰하였다. 후항동사가 비대격자동사의 경우 일본어에서는 대격 목적어가 구현될 수 없고 비대격자동사의 논항구조밖에 가능하지 않지만 중국어에서는 자동사와 타동사의 논항구조가 가능하다. 본고에서는 이러한 차이점은 일본어와 중국어 결과 복합동사의 형태적 핵어가 다르기 때문이라고 논한다. This paper discusses the difference on the realization of arguments between Japanese and Chinese resultative V-V compounds. This paper shows that resultative V-V compounds in Japanese are allowed only unaccusative verb argument structures, which the realization of the accusative case objects are not allowed when the second verb is unaccusative verbs. However this restriction is not observed on Chinese resultative V-V compounds, Chinese resultative V-V compounds allow transitive verb argument structures. I argue that this difference on the realization of the arguments results from the different locations of the morphological head in two languages.