http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
#ME AND BRAND: UNDERSTANDING THE BRAND-SELFIE POSTERS ON SOCIAL MEDIA
Yongjun Sung,Jung-Ah Lee,Sejung Marina Choi,Eunice Kim 글로벌지식마케팅경영학회 2016 Global Marketing Conference Vol.2016 No.7
As consumers take greater control over products and brands they consume, electronic word-of-mouth (eWOM) and user-generated content (UGC) are now being considered as one of the most critical product sources for consumers. Most notable in recent years has been the widespread emergence of eWOM in social media. The proliferation of a variety of social networking sites (SNSs), propelled by the development of mobile technologies (e.g., smartphones), has allowed consumers to share, more quickly and easily than ever before, product information, reviews, and consumption experiences. Perhaps one of the newest and most effective ways to communicate brand information and experiences in digital environments is the ‘brand-selfie.’ Every day, millions of selfies (i.e., a photograph that one has taken of oneself, typically with a smartphone or webcam and shared via social media) are taken and then posted on a variety of SNSs all over the world, providing people the opportunity to show multiple facets of the self (Bazarova et al., 2013). Further, there are consumers who voluntarily post selfies with brands/products they possess (so called brand-selfies) and brand-related hashtags (e.g., your #brand). Through brand-selfies, consumers not only express themselves by connecting with and extending through brands, but also influence peer consumers’ brand attitudes and purchase decisions by sharing brand information. In order to better understand how the selfie can succeed on SNSs as a new form of eWOM, in the present study, we attempt to identify key predictive variables that may lead consumers to post brand-selfies and engage eWOM in social media. We do so by comparing how such variables differ between those who post brand-selfies and those who do not. Specifically, this study examines whether brand-selfie-posting behavior is influenced by two individual difference factors (i.e., narcissism and materialism), and whether it is associated with consumers’ beliefs that SNSs are brand/product information sources. Using a survey administered by an online panel, a total of 305 participants who had had the experience of taking and posting selfies on SNSs participated. Discriminant analysis identified the characteristics of consumers who post brand-selfies, and those who do not. Findings suggest that narcissism, materialism, and belief that SNSs are a brand/productinformation source are significant factors in stimulating SNS users’ brand-selfie posting behaviors, and that they could be used to differentiate between brand-selfie posters and no-brand-selfie posters. Of these factors, consumers’ perceptions of SNSs as a source of brand/product information best predicted brand-selfie posting behaviors, followed by materialism and narcissism. Areas for future research are discussed.
Control over the emission properties of impregnated dispenser cathodes via surface pore density
Yongjun Hong,Seong Lee,Jin-Woo Shin,Sung Ho Lee,Joon-Ho So 한국물리학회 2016 Current Applied Physics Vol.16 No.10
Metal injection molding (MIM) was used to fabricate impregnated dispenser cathodes. The emission properties of tungsten cathodes were adjusted by controlling the number of exposed surface pores via mechanical polishing after completion of the impregnation process with 4BaO:CaO:Al2O3 (4:1:1) at 1600 ~ 1900C. The average distance between neighboring pores decreased as the number of pores increased. Three cathode samples having various surface pore densities were compared. Emission improved as the surface pore density increased. An average distance between exposed pores of 3.32 mm resulted in an emission current of 2.14 A (7.57 A/cm2) at 1030Cbr, corresponding to a work function of 1.92 eV, which is comparable to that of an M-type cathode. Thus, control of the surface pore density of impregnated cathodes provides a simple, cost-effective means to produce high current density thermionic electron guns.
( Yongjun Choi ),( Jeongwon Ryu ),( Sang Rak Lee ) 한국축산학회 2020 한국축산학회지 Vol.62 No.1
Organic waste used as a feedstock in the anaerobic digestion (AD), it includes carbon and nitrogen. Carbon and nitrogen have an effect on the various digestive characteristics during AD, however, the study is rare about those of the interaction. This study investigates the influence of carbon type and carbon to nitrogens (C/N ratios) on the AD characteristics of organic waste. Experimental treatments involved a combination of three carbon types with three C/ N ratios. The AD tests were carried out using a 125-mL serum bottle at a constant temperature of 37℃ and moisture 95% for 18 days. Degradation pattern shows the difference among three-carbon treatments, the starch group was faster than other groups. Maximum methane production date was similar between starch (9.96 ± 0.05 day) and xylan group (10.0 ± 0.52 day), those of the cellulose group (14.6 ± 1.80 day) was slower than other groups (p < 0.05). The lag phase was only affected by the carbon type (p < 0.05). Ammonia nitrogen was mainly affected by nitrogen concentration regardless of carbon type (p < 0.05). This study showed that xylan is useful as feedstock in order to decrease the lag phase, and it showed that ammonia was independently affected by the nitrogen concentration.
감정 모델을 통해 휴대폰의 벨소리를 추천하는 상황 인식 추천 시스템
김용준(Yongjun Kim),조성배(Sung-Bae Cho) 한국정보과학회 2009 한국정보과학회 학술발표논문집 Vol.36 No.1
본 논문에서는 상황 인식을 통해 휴대폰의 벨소리를 추천하는 방법을 제안한다. 휴대폰에 연결된 GPS 센서 및 통화 내역, 일정 정보 등을 통해 수집된 사용자의 정보를 통해서 사용자의 상황을 이해하고, 해당 상황과 발신자에 대한 사용자의 감정 상태를 추론하여 사용자의 편의를 증대시키는 방향으로 휴대폰의 벨소리 추천 및 진동 전환, 음량 조절 등의 작업을 수행한다. 이때, 사용자의 감정은 Valence-Arousal 모델을 사용하고 Bayesian Network을 사용하여 추론하게 된다. 추론된 감정을 통해 현재 상황에 가장 적합한 장르의 벨소리를 자동으로 추천하여 사용자의 편의를 증대하였다. 실험을 통해 제안 방법에 대한 유용성을 검증하였다.
조직에서의 컴페션 - 자기효능감과 심리적 안녕감의 역할 -
고성훈(Sung-Hoon Ko),최용준(YongJun Choi) 한국로고스경영학회 2024 로고스경영연구 Vol.22 No.2
본 연구는 조직 구성원들이 경험하는 컴페션과 직무성과의 관계에서 자기효능감과 심리적안녕감의 이중매개효과를 실증하는 양적연구이다. 표본은 조직 내 구성원 292명을 대상으로 하였고, 구조방정식 모형을 통해 가설을 검증하였다. 본 연구의 목적은 첫째, 컴페션과 직무성과의 관계, 컴페션과 자기효능감의 관계를 실증하는 것이다. 둘째, 본 연구는 자기효능감과 심리적안녕감의 관계와 심리적 안녕감과 직무성과의 관계를 검증하고자 한다. 셋째, 본 연구는 컴페션과 직무성과의 관계에서 자기효능감과 심리적안녕감의 이중매개효과를 밝히고자한다. 따라서 본 연구는 컴페션과 성과변수의 관계를 실증한 선행연구와는 차별적으로 컴페션과 직무성과의 관계에서 자기효능감과 심리적안녕감의 이중매개효과를 검증하였다는데 시사점이 있다. This study is a quantitative study that demonstrates the dual mediating effect of self-efficacy and psychological well-being in the relationship between compassion and job performance experienced by members of the organization. The sample was conducted on 292 members within the organization, and the hypothesis was verified through a structural equation model. The purpose of this study is, first, to demonstrate the relationship between compassion and job performance, and the relationship between compassion and self-efficacy. Second, this study seeks to verify the relationship between self-efficacy and psychological well-being and the relationship between psychological well-being and job performance. Third, this study aims to reveal the double mediating effect of self-efficacy and psychological well-being in the relationship between compassion and job performance. Therefore, unlike previous studies that demonstrated the relationship between compassion and performance variables, this study has implications for verifying the double mediating effect of self-efficacy and psychological well-being in the relationship between compassion and job performance.
EVERY LINK IS A BOUNDARY OF A COMPLETE BIPARTITE GRAPH K<sub>2,n</sub>
Jang, Yongjun,Jeon, Sang-Min,Kim, Dongseok The Kangwon-Kyungki Mathematical Society 2012 한국수학논문집 Vol.20 No.4
A voltage assignment on a graph was used to enumerate all possible 2-cell embeddings of a graph onto surfaces. The boundary of the surface which is obtained from 0 voltage on every edges of a very special diagram of a complete bipartite graph $K_{m,n}$ is surprisingly the ($m,n$) torus link. In the present article, we prove that every link is the boundary of a complete bipartite multi-graph $K_{m,n}$ for which voltage assignments are either -1 or 1 and that every link is the boundary of a complete bipartite graph $K_{2,n}$ for which voltage assignments are either -1, 0 or 1 where edges in the diagram of graphs may be linked but not knotted.