忠南地域 農産物의 流通構造 改善方案

權容大 忠南大學校 地域開發硏究所 1990 地域開發論叢 Vol.2 No.-

중국 인삼 산업의 국제 경쟁력 분석

권용대,최혜화 충남대학교 농업과학연구소 2006 농업과학연구 Vol.33 No.1

In this thesis we aim at analyzing international competitive power of Chinese ginseng in comparison with Korean ginseng and searching policy direction for Korea to compete Chinese ginseng industry. We summarized the research results as follows: First, we examine the structural change of ginseng industry of China. Second, we review the theories for international competitiveness and apply the method of analyzing competitiveness to ginseng industry. Third. we compared the international competitive power of the ginseng industry between China and Korea and found that Chinese ginseng, estimated by Revealed Comparative Advantage(RCA) at about 15, still remains high competitiveness in terms of cost and price but lowering price competitiveness recently. Based on the research results, we suggest export promotion strategies of the Korean ginseng as follows: 1) Korean government should enforce trade cooperation with China so as to register Korean root ginseng an importable medicine. 2) Korean ginseng producer should develop various products such as capsules, powders and etc. according to China's consumer purchasing power and taste. 3) Korean ginseng should be sold as an differentiated commodity so that it will contribute to building consumer loyalty to Korean ginseng, makes market share superior to other cheaper ginseng products in China. 4) In order to be effective brand marketing and product advertisement, there should be established reliable networks to process and distribute Korean ginseng products exclusively.

農業技術의 發展動向과 硏究開發戰略의 再調整問題

權容大 韓國農業政策學會 1993 농업경영정책연구 Vol.20 No.2

流通環境의 變化와 假想 直去來市場의 導入方案

權容大 충남대학교 농업과학연구소 1996 농업과학연구 Vol.23 No.2

As the agricultural marketing environments, which are consumers' tastes and preferences, producers' involvements in marketing business, government policy and liberalization of domestic market, have rapidly changed, current marketing systems are facing transitional periods. To cope with changing marketing environments, it is desirable to develop new marketing system that efficiently direct the flow of agricultural products from producers to consumers. Cyber-marketing system, in which producers and consumers could conduct direct transaction with each other using computer internet system, would be suggested so that marketing stages and costs can be reduced. However, for cyber-marketing to be managed successfully, it is a need to establish data base and information network system for producers' group and consumers' group and to improve the marketing functional performances such as grading, packaging, and storage system.

한국농업경제학의 좌표와 진로

권용대 한국농업경제학회 2002 農業經濟硏究 Vol.43 No.5

The job market for agricultural economics students has been reported tighter in recent years. As a result, we are now experiencing declining number of majors and students in agricultural economics. In this paper, an overview was given concerning how these changes have impacted agricultural economics at level of academic programs and job market, and especially how agricultural economists should adjust themselves to changing structure of farm and food industry in the future. Some recommendations were suggested as follows; 1) academic program for adopting the want of food business 2) strong financial support for varying research areas 3) help system for students' efforts in gaining employment.

농가 홈페이지의 검색엔진 등록효과 분석

권용대,김응철 충남대학교 농업과학연구소 2003 농업과학연구 Vol.30 No.2

This paper aims at being informed on how farms should invest resources to advertise their homepages on the internet. The number of visitors to homepage was used for analyzing the effect of advertising homepages of farmers conducting e-business. The results of analysis are as follows; (1) The daily number of visitors that has viewed homepages was 55 on average. (2) 48% of visitors came to farm homepages via search engine, which was the highest rate among accessible routes to homepage. Therefore, it was suggested that farmers should register their homepages on major search engines such as yahoo.co.kr. naver.com and daum.net in order to promote the effect of advertising homepage. We recommend that farmers should enlist the name of agricultural products on the first page of search engine view because people tend to use key word(92%) rather than homepage name(8%) when they would like to search wanted products on the internet.

Higenammine이 심근의 활동전압 및 수축에 미치는 영향

권평중,조성일,엄대용,이상돈 중앙대학교 의과대학 의과학연구소 1981 中央醫大誌 Vol.6 No.4

In order to investigate the action mechanism of higenamine on cardiac muscle cells, the isometric contraction and transmembrane action potential in rabbit papillary muscle preparations taken out from tight ventricles were observed. The isometric contraction and action potential were recorded in the control Tyrode solution and higenamine-Tyrode solution in which the preparations were kept beating (1 Hz.) for about 30 minutes to get stable data. The resting membrane potential, amplitude of action potential amplitude of overshoot potential, time of repolarization to 60%, 90% of the amplitude of action potential and the first derivatives of potential recorded transmembrane action potential in control Tyrode solution and higenamine (2.5×10^-7gm/ml) Tyrode solution in which showed about 130%-150% of positive inotropic effect compared with those controls. The following results were obtained. 1. Higenamine showed no effects on the time-to-peak tension. 2. Higenamine showed almost no effects on resting membrane potential, amplitude of action potential and overshoot potential. 3. Higenamine significantly shortened to repolarize 60% or 90% of the action potential from 218ms and 264ms in the controls to 200ms and 246ms respectively. (p<0.005) Therefore. the maximum values of the first derivatives of potential variations (- Vmax) in the plateau phase an d repolarization phase were also significantly increased from 16.3V/sec in the control groups to 17.3V/sec in the higenamine-treated groups. The above results which showed positive inotropic effect and simultaneously shortening of action potential duration by higenamine suggest possible involvement of the increase of slow inward current.

딸기營農技術의 地域間 差別性과 影響要因에 관한 硏究

權容大 충남대학교 농업과학연구소 1995 농업과학연구 Vol.22 No.2

This paper aims to study regional difference in strawberry farming technology and its causal factors based on the survey of controlled strawberry farmers in three major strawberry cultivating regions, which are Nonsan county of Chungnam Province, Damyang County of Junnam Province and Guchang County of Kyungnam Province. There are differences in variety adoption, packaging and grading method which cause the farming income gap among these regions. Farmers of Guchang County, who adopt new variety Yeobong and packing system, raised highest gross receipts but ranked next to Damyang in terms of net income because of high packing cost. Farmers of Nonsan County earned lowest income because of poor quality and low price in spite of adopting packing cost saving method. Therefore, results of this study shows that successful farming technology depend on whether or not farmers adopt market oriented technology. It is suggested that direction of strawberry farming technology should focus on adopting new varieties which can contiribute to increasing farmers' paid price and developing technology of reducing cost such as labor saving and packing machine.

農業法人體의 合理的인 運營을 위한 經營戰略

權容大 충남대학교 농업과학연구소 1997 농업과학연구 Vol.24 No.2

Changing environments in agricultural business make it necessary to promote the cooperative farming system so as to scale up farming size, which may contribute to increasing competitive power. Therefore, rural and fishery development program was established in 1990 to encourage individual farmers to jointly form the agricultural company or farming cooperatives. However, while the number of agricultural corporations has rapidly increased through the governmental support, their business achievements become worsening mainly resulting from unplanned and careless management practices. This paper suggested following strategies for management process reengineering to improve the efficiency of agricultural corporations; challenging business initiatives to enlarge volume of sales amounts, maintaining the optimal level of participants and physical assets for cost savings, and proper use of information technology and consulting agencies.

전자상거래를 이용한 농산물 마케팅의 활성화 전략

권용대,김응철 충남대학교 농업과학연구소 2002 농업과학연구 Vol.29 No.2

In the near future information technology will make more extensive applications to agricultural marketing system through e-commerce system. This paper is to investigate the current trends of e-commerce in agricultural marketing and suggest strategies for increasing agricultural product sales at the farm level as follows ; 1) price and quality control for attracting customers 2) increasing brand power for marketing promotion, and 3) devising more convenient website for internet users.