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방송통신융합서비스에 대한 Dual Model 기반 사용자 수용에 관한 실증연구
강성배(Sungbae Kang),손영필(Youngfeel Son),문태수(Taesoo Moon) 한국인터넷전자상거래학회 2013 인터넷전자상거래연구 Vol.13 No.4
IPTV Service is one of representative services in digital convergence, as a convergent service between broadcasting and telecommunication, which provides interactive broadcasting service with multimedia contents using superhighway network, such as realtime television, game, video on demand, t-commerce, and so on. According to continuous increase in the number of subscribers of IPTV service, IPTV providers recognize the importance of competitive strategy and marketing strategy to acquire and retain customers through public relations and advertising. Many studies conducted to research on behavioral intention to use IPTV service, however, it is poor and few research to understand customer"s behavior to adopt and continuous intention to use IPTV service. This study examines the relationship between influencing factors and customer"s continuous intention to use IPTV service, based on a dual model with dedication and constraint. Also, we intend to improve the explanation power of the research model, using the perceived benefit and perceived sacrifice of value-based theory, as antecedents. This study provides an insight to see real phenomenon by identifying a dual model with dedicated-based outcomes and constraint-based outcomes, and suggests also marketing activity and strategy for IPTV providers to understand consumer"s need and want of IPTV service through empirical results.
( Jeong Woo Son ),( Hyun Wook Ryoo ),( Sungbae Moon ),( Jong-yeon Kim ),( Jae Yun Ahn ),( Jeong Bae Park ),( Kang Suk Seo ),( Jong Kun Kim ),( Yun Jeong Kim ) 대한응급의학회 2017 대한응급의학회지 Vol.28 No.4
Purpose: Bystander cardiopulmonary resuscitation (CPR) is an important factor in improving the survival rate and neurologic prognosis for out-of-hospital cardiac arrest patients. Here, we aimed to establish factors related to CPR education, such as timing of education, interval from the most recent education session, and contents, that may influence CPR willingness. Methods: In February 2012, an interview survey of 1,000 Daegu citizens was conducted via organized questionnaire, administered by trained interviewers. Subjects were aged 19 years or older and selected by a quota sampling technique. Social and population characteristics, factors related to CPR, and factors related to CPR education, were investigated. The chi-square test and multivariate logistic regression analysis were used to evaluate education-related factors that may affect the willingness to perform CPR. Results: The adjusted odds ratio (OR) for CPR willingness was 3.38 (95% confidence interval [CI], 2.3-5.0) among the respondents in the didactic plus practice group. The adjusted OR for CPR willingness was 7.68 (95% CI, 3.21-18.35) among the respondents receiving over 4 CPR education sessions. The adjusted OR for CPR willingness, in accordance with the time interval from the last CPR education session, was 4.47 (95% CI, 1.29-15.52) for intervals under 6 months and 3.80 (95% CI, 1.91-7.56) for intervals between 6 months and 1 year. If automated external defibrillator (AED) training was included in CPR education, the adjusted OR for CPR willingness was 5.98 (95% CI, 2.30-15.53). Conclusion: Including practice sessions and AED training in public CPR education, more frequent CPR revision and short time intervals in between CPR education sessions are associated with greater willingness to perform CPR.