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TWO HEALTH CLAIM REGULATORY SYSTEMS IN JAPAN: THE IMPACTS ON CONSUMER EVALUATIONS OF FOOD PRODUCTS
Makoto Ono,Akinori Ono 글로벌지식마케팅경영학회 2016 Global Marketing Conference Vol.2016 No.7
This study investigated the impacts of two different health claim regulatory systems, FoSHU (Foods for Specified Health Uses) and FFC (Foods with Function Claims) systems, in Japan on consumer evaluations of food products in terms of healthfulness. The FoSHU system was introduced in 1991 as an individual product approval system to allow product-specific health claims, while the FFC system was introduced lately in 2015 as a notification system like NLEA (Nutrition Labeling and Education Act) in the US. The latter system seems advantageous over the former in terms of shortening the product development period. However, the FoSHU system awards brand with a symbolic logo designed for FoSHU foods, whereas the FFC system does not. Which system leads to higher consumers’ healthfulness perceptions? The results of ANOVA showed that, if the health functions of the food product are not attributed to the product category, but to a specific food product brand, health claims have a strong impact on healthfulness. In contrast, if the health functions are attributed to the entire product category, health claims do not have a strong impact on healthfulness perception. In the latter cases, the FoSHU symbolic logo helps consumers to identify functional foods. Thus, in this study, it is suggested that, in Japan, the new US style health claim regulatory system is affective in the limited product categories. Public policy makers should recognize the important role of the symbolic logo for the previous system and consider introducing another logo to the new system.
THE IMPACT OF FOSHU (FOOD FOR SPECIFIED HEALTH USES) SYSTEM ON FOOD EVALUATIONS IN JAPAN
Makoto Ono,Akinori Ono 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.7
Informative messages on product packages—especially on packages of food products—should be credible. Otherwise, the firm might experience a serious fall in brand equity. However, because nutrition intake and health promotion are “credence attributes”, it isdifficult for consumers to evaluate them. Moreover, if nutrition message or health claims were false or puffery, consumers might suffer a serious health damage. Regarding the problems, in 1991, Japanese Government took the initiative in the world by introducing the FoSHU (Foods for Specified Health Uses) system—a license system in which the government tries to control all health claims on packages of food products launched in the country. It should be noted that there are two factors which can be appeared on packages only with the permission of Japanese Government. One is health claims, of course, and the other is the “FoSHU seal”—a symbolic mark designed for FoSHU foods. Interestingly, these two licensed factors may have different effects on perceived product value in health. In this research, we conducted two studies to examine the difference of the effects on product value in health. The results showed that consumer evaluations of food products are affected by the FoSHU seal. The FoSHU seal has a strong signaling effects on evaluations of the particular food products for specified health uses. On the other hand, unlike the FoSHU seal, approved health claims themselves have no main effects on evaluations of the FoSHU products. This implies that health claims have positive external effects on evaluations of non-FoSHU products in the same category. The results showed that the external effects can be inhabited by product differentiation through the FoSHU seal and./or packaging.
THE IMPACT OF FOSHU (FOOD FOR SPECIFIED HEALTH USES) SYSTEM ON FOOD EVALUATIONS IN JAPAN
Makoto Ono,Akinori Ono 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.11
Informative messages on product packages-especially on packages of food products-should be credible. Otherwise, the firm might experience a serious fall in brand equity. However, because nutrition intake and health promotion are “credence attributes”, it isdifficult for consumers to evaluate them. Moreover, if nutrition message or health claims were false or puffery, consumers might suffer a serious health damage. Regarding the problems, in 1991, Japanese Government took the initiative in the world by introducing the FoSHU (Foods for Specified Health Uses) system-a license system in which the government tries to control all health claims on packages of food products launched in the country. It should be noted that there are two factors which can be appeared on packages only with the permission of Japanese Government. One is health claims, of course, and the other is the “FoSHU seal”-a symbolic mark designed for FoSHU foods. Interestingly, these two licensed factors may have different effects on perceived product value in health. In this research, we conducted two studies to examine the difference of the effects on product value in health. The results showed that consumer evaluations of food products are affected by the FoSHU seal. The FoSHU seal has a strong signaling effects on evaluations of the particular food products for specified health uses. On the other hand, unlike the FoSHU seal, approved health claims themselves have no main effects on evaluations of the FoSHU products. This implies that health claims have positive external effects on evaluations of non-FoSHU products in the same category. The results showed that the external effects can be inhabited by product differentiation through the FoSHU seal and./or packaging.
Satomi Fujii,Makoto Mitsugi,Kaeko Nakamura,Yoshiyasu Ono,Toru Yamagami,Norihiko Takeuchi,Hiroki Ishizuka,Ronald Kibler 범태평양 응용언어학회 2022 Journal of Pan-Pacific Association of Applied Ling Vol.26 No.2
This article reports on a mixed method study that investigated the differences in Japanese EFL (English as a foreign language) learners’ satisfaction toward two different online teaching formats incorporated in universities during the COVID-19 situation: synchronous online courses (n = 324) and asynchronous on-demand courses (n = 323). Applying the items of the previously developed online satisfaction scale in the literature of online learning to EFL learning contexts, this study examined learner satisfaction from three main factors, engaged learning, agency, and assessment, as a quantitative inquiry. According to the Mann-Whitney U test, there were significantly higher results of engaged learning and assessment in synchronous online courses than in asynchronous ondemand courses, indicating a higher level of learner satisfaction in synchronous online courses. In addition, based on the qualitative textmining analysis of learner comments on their perceptions of the online courses they had taken, findings suggest that synchronous online courses accounted for higher percentages of positive comments compared to those in the asynchronous on-demand courses. This study shows that synchronous online teaching ensured higher satisfaction among Japanese EFL learners than asynchronous on-demand courses.
( Shinta Mizuno ),( Keiko Ono ),( Yohei Mikami ),( Makoto Naganuma ),( Tomohiro Fukuda ),( Kazuhiro Minami ),( Tatsuhiro Masaoka ),( Soichiro Terada ),( Takeshi Yoshida ),( Keiichiro Saigusa ),( Norim 대한장연구학회 2020 Intestinal Research Vol.18 No.1
Background/Aims: 5-Aminosalicylic acid (ASA) causes intolerance reactions in some patients. This study was performed to examine the prognosis of patients with ulcerative colitis (UC) and 5-ASA intolerance, and to evaluate the potential interaction between 5-ASA intolerance and the intestinal microbiota. Methods: We performed a retrospective cohort study of patients with UC who visited participating hospitals. The primary endpoint was to compare the incidence of hospitalization within 12 months between the 5-ASA intolerance group and the 5-ASA tolerance group. The secondary endpoint was to compare the risk of adverse clinical outcomes after the start of biologics between the 2 groups. We also assessed the correlation between 5-ASA intolerance and microbial change in an independently recruited cohort of patients with UC. Results: Of 793 patients, 59 (7.4%) were assigned to the 5-ASA intolerance group and 734 (92.5%) were assigned to the 5-ASA tolerance group. The admission rate and incidence of corticosteroid use were significantly higher in the intolerance than tolerance group (P<0.001). In 108 patients undergoing treatment with anti-tumor necrosis factor biologics, 5-ASA intolerance increased the incidence of additional induction therapy after starting biologics (P<0.001). The 5-ASA intolerance group had a greater abundance of bacteria in the genera Faecalibacterium, Streptococcus, and Clostridium than the 5-ASA tolerance group (P<0.05). Conclusions: In patients with UC, 5-ASA intolerance is associated with a risk of adverse clinical outcomes and dysbiosis. Bacterial therapeutic optimization of 5-ASA administration may be important for improving the prognosis of patients with UC. (Intest Res 2020;18:69-78)