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Colour usage in book production and its impact on issues concerning with global warming
Aran Hansuebsai,Veeradon Rugvong 한국색채학회 2011 한국색채학회 학술대회 Vol.2011 No.10
We see a growing awareness to global warming issue within the printing industry in Thailand. Carbon Footprint calculating systems are already on the market and printing houses can, at least partially, offset by becoming carbon neutral. This research studied colour usage in book production, particularly in the process of cover page design and makeready on printing press. The survey revealed three forms of page layout, based on the number of layers. Colour preferences of Thai students were observed compared with the existed colours on present printed text books, designed by artists. It was found that gender has strong influence on the design. The artists could not serve the colours that the students like, regarding the limitation of printing technique. However, it is possible to define the cover page layout form and suitable colours to reduce the printing materials and energy consumption, by which the carbon footprint is improved.
Tetsuya Sato,Kazunari Morimoto,Kazuko Sakamoto,Saori Kitaguchi,Kanji Kajiwara,John H Xin,Aran Hansuebsai,Suchitra Sueeprasan,James Nobbs,Kang Koo,Samsoo Kim,Soonjee Park,Josep Valldeperas,Mane I Lis 한국색채학회 2011 한국색채학회 학술대회 Vol.2011 No.10
Colours in our daily life give us impressions and induce various emotions. The emotions induced from the colour are made in our brain, and the colour emotions are greatly influenced by consciousness. It is difficult to know the level of the colour emotions. In our studies, some numerical expression of the colour emotions including seasonal colours has been tried. As colours induce our emotions, the colours influence human activities and behaviours. Recently, "colour marketing" relating to consumers" purchase motivations has been paid the attention. We investigated some influences of colour to the consumers" purchase motivation through some questionnaire surveys. This paper was summarized the cross-cultural comparison of colour emotion and its numerical expression, in addition, also summarized the influence of colour to the consumers" purchase motivation, with using some published papers of our previous studies.