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할인점에서 의류 구매빈도가 높은 집단과 낮은 집단간 차이 : 할인점 상점속성에 대한 신념 및 할인점 태도,정보탐색 및 정보원 사용,상품만족도,인구통계적 특성
홍희숙 한국의류학회 1999 한국의류학회지 Vol.23 No.3
The purposes of this study were 1) to test the differences between two groups who have high and low purchase of apparel in low-price retailing, concerning consumers' beliefs and attitude toward low-price retailing, 2) to identify differences between these two groups in type of information search and use of information sourses and 3) to investigate differences between department store and low-price retailing in consumers satisfaction toward products and purchase frequencies of apparel items, and differences between two groups in demographic variables. The data were collected via a self-administered questionnaire from 474 femail adults in Seoul, Korea and analyzed by factor analysis, t-test and paired t-test. The results of this study were as follows: First, based on a series of t-tests, the results showed that those who had a high purchase of apparel in low-price retailing had significantly higher belief scores on all of the five store attributes and a more favorable attitude toward low-price retailing than did those who had low purchase. Second, those who had high purchase of apparel in low-price retailing had significantly higher scores on ongoing and prepurchase information search, and on use of mass media information and interpersonal information source than did those who had low purchase. Third, in case of high purchase consumers of apparel in low-price retailing, there were not found significant differences between dapartment store and low-price retailing in purchase frequency of man's and women's casual wears, sports wear and child wear. But high purchase consumers of apparel in low-price retailing showed higher purchase freqyency on mans and women s formal wear of department stores than low-price retailing. However, low purchase consumers of apparel in low-price retailing revealed significantly higher purchase frequency on all of seven apparel items of department stores than low-price retailing. Finally, there were signifincant differences between two groups in demographic variables. The papers discussed theoretical implications as well as manageral implications.
국내산 닥 줌치한지의 물리적 성질 -줌치치기 시간, 초지기법, 합지 수에 따른 강도 차이-
홍희숙,조현진,김성주,Hong, Heesook,Jo, Hyun Jin,Kim, Seong Ju 한국의류학회 2017 한국의류학회지 Vol.41 No.4
This study examined the effects of the number of Dakji layer (a layer, two layers), the time of Jumchichigi (20, 40 and 60 minutes) and the type of Choji method making Dakji (Oebal-teugi, Ssangbal-teugi) on five strength properties of Jumchi-Hanji. As a result, the number of Dakji layer and the time of Jumchichigi influenced the five strength properties (tensile, wet tensile, tearing, bursting, and folding strengths). Jumchi-Hanjis made with two layers of Dakijis had higher properties than Jumchi-Hanjis with a layer of Dakji in the strength properties. The more the time for Jumchichigi is spent, the more the five strength properties of Jumchi-Hanji increased. The type of Choji was related to only three strength properties. The tearing strength of Jumchi-Hanjis with one and two layers, and the wet tensile and the folding strengths of Jumchi-Hanjis with two layers depended on the type of Choji. The differences of Jumchi-Hanji and Dakji were also identified in the strength properties. All Jumchi-Hanjis had low tensile and wet tensile strengths when compared to Dakjis. However, Jumchi-Hanjis, made by sixty minute Jumchchigi, had generally higher tearing, bursting, and folding strengths than the Dakjis. In conclusion, the strength properties of Jumchi-Hanji could be improved by controlling the number of Dakji layers and the time of Jumchichigi.
종이소재 패션제품 구매결정에서의 지각된 위험: 줌치한지 종이소재 가방과 지갑 제품을 중심으로
홍희숙,김혜성 복식문화학회 2018 服飾文化硏究 Vol.26 No.3
This study examined the risk components and risk types perceived in the context of purchasing decisions of paper fashion products. This study also identified the levels of perceived risk by consumers and the differences between age groups in risk perception. First, qualitative data were collected through a focus group interview with 7 Korean females in their 20s to 50s. The interviewees were presented with two types of paper materials (undyed and dyed Jumchi-Hanji) and products (bags and wallets) made with the papers. The interviewees mentioned 11 risk components which were classified into five types of risks: performance (easily torn/lack of durableness, lint/pilling/wear-out, lack of water-resistant, no washability, and deformation and discoloration over time), social-psychological (old and traditional image), aesthetic (lack of design diversity, unsatisfactory appearance due to repair), financial (expensive price, lack of usability in daily life) and time/convenience (difficulty in handling) risks. Based on the results of the interview, a measurement for evaluating the risk perception of paper fashion products was developed. Second, quantitative data were collected from 64 Korean women in their 20s to 50s using the measurement. Respondents who were presented with the paper materials and the products perceived the performance risk more strongly than the social-psychological risk and aesthetic risk. In addition, differences between age groups were found: younger respondents perceived performance risk and social-psychological risk more strongly than older respondents, but older respondents perceived financial risk more than younger respondents. Based on this study, strategies for the risk reduction of paper fashion products were proposed.