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여행업 종사자의 성 평등 인식차이 및 성인지에 미치는 영향연구
한학진(Han Hag-chin),강혜숙(Kang Hye-sook) 한국호텔관광학회 2016 호텔관광연구 Vol.18 No.2
Tourism offers the potential to contribute to development goals including women``s empowerment and equality in tourism field. This research tries to investigate gender equality and gender recognition of the travel agency employee. The data were collected from 111 employees who are working at small and medium sized travel agency in seoul from February to April, 2015. Several statistical analyses such as frequency, t-test, multiple regression analysis were conducted. The Results of this paper are as follows. First, there was a slight difference between two groups as a result of t-test for gender equality perception. Second, multiple regression analysis showed that factors influencing the gender equality perception among travel agency employee on age, travel agency management types, and satisfaction. Moreover, several items such as decision making participation, supporting from management, sufficient empowerment still influence on the gender equality. Practical implications including policy suggestions were discussed conclusion section.
사회연결망분석을 활용한 중국인 인바운드 관광객의 관광이동경로 분석
한학진 ( Han Hag-chin ),이용철 ( Lee Yong-chul ),박병화 ( Park Byoung-hwa ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2017 호텔리조트연구 Vol.16 No.2
In this study, a social network analysis(SNA) was conducted in order to analyze the purchase trend by Seoul tourist destinations. The purpose of this study is to analyze the tourism network between Chinese and Japanese tourists visiting Korea. For this purpose, the patterns of visiting places and courses in Chinese and Japanese tourists by using social network analysis(SNA) were explored. The results of analysis are as follows; First, in degree centrality - concentric for visiting destinations of Chinese tourists, it is known that the most popular attractions are Myeing-dong and Dongdaemum which is the central areas of shopping in Seoul. Second, as to the tourism courses of Chinese tourists, Duty Free shop.seoul is core attraction and in-flowed from Gwanghwamun Plaza, Dongdaemun Market, Hongik University Street, etc. And the outflow of Chinese tourists is concentrated in Famous Restaurant in Seoul. In this regard, this study will be possible to provide basic information and data for developing travel courses for foreign independent tourists or joint marketing among travel agencies and tourist destinations in the future. Several academic and practical implications are suggested.
Han Hag-Chin(한학진),Yoo Haeng-Joo(유행주),Jeong Jin-Saeng(정진생) 한국관광연구학회 2006 관광연구저널 Vol.20 No.3
본 연구는 최근에 각광을 받고 있는 숫자마케팅을 활용하여 관광안내전화번호를 마케팅 하고자 하였다. 숫자마케팅을 활용하여 전화번호나 브랜드를 홍보하게 되면 기업이나 제품의 특성을 독특하고 효과적인 방법으로 알릴 수 있는 기회가 될 수 있다. 특히, 내외국인의 관광안내서비스를 독특하고 기억에 남을 수 있는 전화번호를 생성하여 관광객으로 하여금 이용하게 한다면 관광안내서비스의 효율성을 기할 수 있을 것이다. 연구결과 관광안내전화번호로서 ‘2525’ 혹은 ‘2020’을 선호하고 있는 것으로 나타났다. 따라서, 이를 전국단위 대표 관광안내 전화번호로 생성하여 적극적인 홍보를 한다면 관광객들이 쉽게 기억하고 이용하게 됨으로서 우리나라 관광안내 서비스를 한층 높이는데 기여할 것으로 기대된다.
일본 인바운드 관광객의 여행행동특성에 따른 한국관광 이미지 인식차이 분석
한학진 ( Han Hag-chin ),이용철 ( Lee Yong-chul ),김미주 ( Kim Mi-ju ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2016 호텔리조트연구 Vol.15 No.4
Recently, the number of Japanese inbound tourists to Korea are getting less and less as time goes on. This study tries to analyze of the differences in recognition of tourism image in Korea for Japanese. The more specific purpose focuses on the difference of perception of Korean tourism image perceived by inbound Japanese tourists in relation to behavioral characteristics. Data collec-tion were carried out for Japanese tourist who visited Korea from March to May, 2016 in Incheon international airport. A total of 299 questionnaires were used in analysis. Firstly, the Korean tourist images Japanese perceive were `tasty K-foods`,`cheap`,`kind`,`dirty road`,`cute` etc. Secondly, a total of 11 empirical image categories were classified such as `economic image`,`tou-rist facilities`,`Korean image`. Thirdly, positive image japanese suggest were `entertainment`,`food image`, whereas, negative image were `tourist facilities`. Fourthly, in relation to the demographic and tourist behavior characteristic, it divided into three categories including positive, neutral, negative. Especially, `employee image`,`political image` negatively influence on the revisit intention. Therefore, various methods to strengthen biliteral tourism relations between two coun-tries such as non-governmental interchange program should be carried out. Additionally, several marketing implications to increase the Japanese tourists to Korea were suggested.
연구논문: 직장여성의 여가활동 참여동기 요인과 여가활동특성이 행복수준에 미치는 영향
한학진 ( Hag Chin Han ),강혜숙 ( Hye Sook Kang ),오평석 ( Pyong Suk Oh ) 대한관광경영학회 2011 觀光硏究 Vol.26 No.5
행복에 관한 관심은 1990년대 이후를 중심으로 본격적으로 진행되어왔고, 행복에 대한 관심이 전 세계적으로 고조되면서, 행복 결정요인, 행복공식, 행복지수, 행복경영을 중심으로 한 국내·외 연구가 최근에 와서 부각되고 있다. 본 연구는 직장여성들의 여가활동 참여동기가 행복수준에 미치는 영향과 인구통계적 특성에 따른 행복수준의 차이를 살펴보고자 하였다. 이를 위해 3가지의 연구과제를 설정하였고, 다음과 같은 결론을 도출하였다. 첫째, 직장여성이 여가활동에 참여하는 동기로는 휴식을 취함으로써 스트레스를 해소하는 것으로 나타났다. 둘째, 직장여성들의 여가참여 동기요인은 내적 동기요인만이 직장여성들의 행복수준에 유의한 영향을 미치는 것으로 나타났다. 셋째, 직장여성의 인구통계학적 특성 중에서 학력, 월평균 가구소득, 주택보유유형만이 행복수준에 유의적인 차이가 있는 것으로 나타났다. 넷째, 직장여성들이 현재 스스로 행복하다고 생각하는 행복수준은 10점 척도에서 평균보다 다소 높게(평균, 6.60) 나타났다. 이를 통해 직장여성들을 위한 여가활동 참여는 즐거움이나 재미, 자기만족, 그리고 휴식과 같은 내적인 요인에 더욱 초점을 맞춘 여가활동 전략을 수립할 필요성이 있다고 판단된다. Survey questionnaires were distributed among women workers in the provinces of Seoul, Gyeonggido, and Chungchongdo for three months from July 01 to August 31, 2011. Afterwards, this thesis analyzed effective 225 questionnaires of returned ones. The thesis established three subjects to look into participation motive and happiness level. The analysis result on the subject presented in this thesis is as followings. First, women workers generally responded, "common", to the question, "I live a happy life through work life or leisure activities". Second, women workers generally responded, "to ease stress by rest", to the question, "what is the motive I take a rest for". Third, only the inner motive factor of women workers` leisure participation motives had a significant effect on happiness level of women workers. Fourth, only academic history, monthly family earnings, and house owning type of women workers`s demographic traits had a significant difference in happiness level. In the end, women workers` level of thinking to be happiness by themselves was higher than average (Mean6.60) by 10 points scale. So, it is necessary to establish a strategy for leisure activities focused on inner factors such as amusement, fun, self-satisfaction, and rest.