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하대용,오상영 한국회계정책학회 2006 회계와 정책연구 Vol.11 No.3
Recently, Accounting Information Systems(AIS) have spread rapidly for efficient and rational decision-making in the business organizations. There are many types of AIS. These are from simple package to integrated packages which are including HR, Product, Sales and Distribute. In cases of big enterprises, ERP systems have being implemented and the companies are paying more attention to the AIS modules along the implementations. The AIS modules are not easy to be changed or upgraded into other systems, therefore these modules need to be considered enough when they come to the corporations. However there are few standard for these modules as a successful information system. This study surveyed certain companies which had adopted AIS to figure out critical factors of successful implementation of AIS. This study also analyze correlation of the critical factors so that it can present proper comprehension of preferential critical factors when a company implement an AIS system. 최근 기업의 회계정보시스템(AIS) 활용은 종전방식의 회계처리보다 효율적이고 합리적인 의사결정 지원이 가능하기 때문에 급속도로 확산되었다. 단순한 패키지 시스템부터 인사, 회계, 생산, 영업 등과 통합된 정보시스템까지 다양하게 도입되고 있다. 특히 대기업의 경우 통합시스템인 전사적자원관리(ERP)시스템을 도입하고 있으며 ERP시스템의 도입과 함께 가장 두드러지게 중요성이 인식된 모듈이 회계정보시스템 모듈이다. 회계정보시스템의 특성은 한번 구축하면 추후 다른 정보시스템으로 변경하기 쉽지 않은 특징을 가지고 있다. 따라서 최초 도입 시 기업에 적합한 시스템을 도입해야 한다. 그러나 기업이 회계정보시스템을 성공적으로 도입하기 위한 적정한 기준이 부족한 것이 현실이다. 본 연구는 이러한 문제점을 해소하기 위하여 회계정보시스템을 사용하고 있는 기업을 대상으로 선행 연구 결과를 기준으로 도입 시 중요하게 고려해야 하는 요인들을 분석하였다. 이와 같이 분석된 요인 간의 상관성을 분석하여 기업이 AIS를 도입할 때 우선적으로 고려해야 할 주요 요인들에 대한 이해가 쉽도록 결론을 도출하였다.
企業이미지 評價에 관한 實證的 硏究 : 소비자의 가전제품 제조기업 평가를 중심으로
河大容,金俊會 淸州大學校 産業經營硏究所 1995 産業經營硏究 Vol.18 No.1
Under the present market-environmets that there are varieties of products' information and equalization of products in the high development manufacturing technique, the decision-making of customer's purchase is depended on not only the characteristics of products, but the Image of the Corporate as well. So, this study on the Image of Corporate may furnishe necessary information to be the greatest of customer's satisfaction as well as is very helpful to the communication strategy of marketing management or the sales promotion strategy. This paper was based on a literature study and empirical study on the Image of Corporate. So, that this paper based on the works of the Thorelli and Sentall published in 1982 is how the Image of Corporate has an effect on purchasing power. There are many definitions of the Image, but we give a Operational Definition ifself ; the Image is the lookout which has an attribute for a certain subject. This study aimed at how the Corporate Image has an effect on the buying power. We make three hypotheses in order to study the project. 1st, according to the evaluation of the Corporate Image, there are some differences of buying power. 2nd, according to the characteristics of Demographies (age, income, occupation, residing), there are differences of the evaluation for the Corporate Image. 3rd, according to a Communication, there are differences of the evaluation for the Corporate Image. We collected various opinions and made an analysis of data through making up survey. According to the results of survey, the Corporate Image has an effect on customer's buying as well as the total Image evaluation of the Corporate. That is, the favorable Corporate's Image makes the products sell well. Most customers think it is essential to evaluate the quality of products and the level of service as the estimative factors of the Corporate Image. Also according to the characteristic of vital statistics, we can find the differences of the primary factors, that is age, education, Communications source. But there are few problems on this study. 1st, due to deficiency of existing data, this study was limited. 2nd, It was hard to account for a variable, because the Corporate Image was abstract. Finally, although the Image of 3 electronic companies was formed themselves in the process of study, they was also built up corporation. But, this paper was not carried out the Image of the corporation at the same time.