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중국 원산지이미지에 따른 한국 소비자의 지각된 가치와 구매의도: 제조 및 브랜드 원산지 효과를 비교
최명,이승신,Cui, Ming,Lee, Seung Sin 대한가정학회 2017 Family and Environment Research Vol.55 No.5
To infer the true state of a regional product's attributes, consumers use the image they have of the product's region of origin; however, products may have multiple countries of origin in their design, branding, sourcing and manufacturing becuase more products are increasingly a result of multi-firm and multi-country efforts. We examined how the country-of-origin image (country image and product image) affect international consumers' perceived value (function value and symbolic value) and purchase intentions of made-in China goods by extending and deepening the flexible model. Second, to investigate the differences of COO effects according to different types of country-of-origin we divided the traditional country-of-origin into two components: country-of-manufacture (COM) and country-of-brand (COB). We then explore how the impact of China's country image on consumers' perceived value and purchase intentions varies when China is the COM or COB of the same product. Six hypotheses were proposed to test our anticipations. We recruited 800 Korean adult consumers who previously purchased made-in China products to participate in the online investigation. Data analyses were conducted with confirmatory factor analysis and structural equation modeling using SPSS and AMOS. The main results are discussed as follows. First, the effects of China's COO image on Korean consumers' perceived value and purchase intentions vary when China is the COM or COB of a product. Second, a positive effect of the function value and symbolic value on the purchase intentions was found. Literature and practical implications of findings are discussed and suggested in the conclusion.
중국 원산지이미지에 따른 한국 소비자의 지각된 가치와 구매의도: 제조 및 브랜드 원산지 효과를 비교
최명 ( Ming Cui ),이승신 ( Seung Sin Lee ) 대한가정학회 2017 Human Ecology Research(HER) Vol. No.
To infer the true state of a regional product’s attributes, consumers use the image they have of the product’s region of origin; however, products may have multiple countries of origin in their design, branding, sourcing and manufacturing becuase more products are increasingly a result of multi-firm and multi-country efforts. We examined how the country-of-origin image (country image and product image) affect international consumers’ perceived value (function value and symbolic value) and purchase intentions of made-in China goods by extending and deepening the flexible model. Second, to investigate the differences of COO effects according to different types of country-of-origin we divided the traditional country-of-origin into two components: country-of-manufacture (COM) and country-of-brand (COB). We then explore how the impact of China’s country image on consumers’ perceived value and purchase intentions varies when China is the COM or COB of the same product. Six hypotheses were proposed to test our anticipations. We recruited 800 Korean adult consumers who previously purchased made-in China products to participate in the online investigation. Data analyses were conducted with confirmatory factor analysis and structural equation modeling using SPSS and AMOS. The main results are discussed as follows. First, the effects of China’s COO image on Korean consumers’ perceived value and purchase intentions vary when China is the COM or COB of a product. Second, a positive effect of the function value and symbolic value on the purchase intentions was found. Literature and practical implications of findings are discussed and suggested in the conclusion.
초고압 차단기의 유체-기계 연성해석 및 ODP에 관한 수치적 연구
박지용(Jee-yong Park),최명(Ming Cui),김견우(Kyoun-Woo Kim),주현우(Hyun-Woo Joo),최종웅(Chae-yoon Bae),김영근(Young-geun Kim) 대한기계학회 2018 대한기계학회 춘추학술대회 Vol.2018 No.12
The previous design process for a High Voltage Circuit Breaker (hereafter HVCB) includes the steps of ‘basic design’, ‘production’, ‘testing’, and ‘commercialization’ for when a product achieved the targeted performance. If the targeted and satisfactory performance could not be obtained through testing, an improved design was derived through the results of Computer-aided engineering (hereafter CAE) analysis, and this testing process was repeated until the targeted performance was achieved. This process was consumed a significant amount of time and resources. However by utilizing Coupled Fluid-mechanical dynamics analysis, by being able to verify the basic functionality of the circuit brakers (hereafter CB) through pre-analysis before having to manufacture and test prototypes, it was not only possible to minimize the number of design revisions and test cycles required for the testing and manufacturing of the circuit breakers, but it was also possible to optimize the form of the circuit breaker based on the results obtained from CAE analysis in the initial design stages. For this purpose, this research paper proposes a method based on Coupled Fluid-mechanical dynamics analysis. This paper additionally introduces calculations with respect to the reaction forces of the Oil-dash pot (hereafter ODP), which have an obvious influence on the latter half section of actual travel curves.