뉴시니어 라이프스타일과 의복구매기준이 아웃도어 의류제품 디자인 선호도에 미치는 영향

지경하,김한나,Ji, Kyoungha,Kim, Hanna 한국패션비즈니스학회 2017 패션 비즈니스 Vol.21 No.4

This research aimed to identify the characteristics of outdoor apparel market for new seniors. To achieve this goal, influence of new seniors' lifestyle and apparel purchase criteria of design preferences of outdoor apparel products were investigated. An online-survey was conducted targeting fifties who have bought outdoor apparel within one year. The collected data were carried out for factor analysis, independent sample T-test, and regression analysis by using SPSS 22.0. Results showed that new seniors' lifestyles were composed of appearance-orientation, well-being diet, well-being exercise, self-development, and challenge-orientation. Purchase criteria of outdoor apparels were factored out as practical, aesthetic, and social. Appearance -orientation and self-development affect aesthetic and social factors. Well-being diet influences all factors of purchase criteria. Challenge -orientation has effect only on social factor. Women favored round-and V-neckline more than men did as well as preferred half and 3/4 long for sleeve. Customers who value practical purchase criteria preferred half-sleeve, zipper, and button-closure designs. In contrast, customers who have aesthetic purchase criteria like round/V-neckline and cap sleeve. Social factor affected high neckline and vivid-tone color preference significantly. As outdoor design for new senior it is critical to introduce differentiation of outdoor brand with various designs combining functionalities of outdoor activities and style looking young and dandy, which is highlighted as trendy and casual, over current outdoor apparels' unified design.

패션 라이프스타일이 메타버스 아바타 패션 구매 및 공유의도에 미치는 영향

지경하(Ji, Kyoungha),김한나(Kim, Hanna) 한국생활과학회 2022 한국생활과학회 학술대회 Vol.2022 No.5

뉴시니어 여성을 위한 아웃도어 의류제품 디자인 개발

지경하(Kyoungha Ji),김한나(Hanna Kim) 한국생활과학회 2017 한국생활과학회 학술대회 Vol.2017 No.06

의류매장의 디지털 미디어 활용한 VM관련 연구

지경하(Kyoungha Ji),김한나(Hanna Kim) 한국생활과학회 2017 한국생활과학회 학술대회 Vol.2017 No.06

쇼핑가치에 따른 SPA 브랜드의 Visual Merchandising요인이 쇼핑감정과 점포충성도에 미치는 영향

지경하 ( Kyoungha Ji ),이영선 ( Young-sun Rhee ) 한국디자인트렌드학회 2017 한국디자인포럼 Vol.54 No.-

연구배경 자본력과 뛰어난 경영전략으로 막강한 영향력을 행사하고 있는 글로벌 SPA 브랜드에 대응하기 위해 국내의 패션업계의 환경과 소비자의 욕구에 맞는 한국형 SPA 브랜드의 대응전략과 차별점을 개발할 필요가 있을 것이다. 이러한 관점에서 글로벌 SPA 브랜드의 점포 내 소비자행동을 연구하기 위하여 쇼핑가치에 따른 글로벌 SPA 브랜드의 VM 요인이 쇼핑감정과 점포충성도에 미치는 영향을 알아보고자 한다. 연구방법 유니클로와 자라의 매장을 방문하고 나오는 고객을 대상으로 설문조사하여 수집된 326부가 분석에 사용되었다. SPSS for window 20.0프로그램을 사용하여 빈도분석, 요인분석, 신뢰도분석과 AMOS 20.0을 통한 경로분석을 실시하였다. 연구결과 첫째, 쾌락적 쇼핑가치가 실용적 쇼핑가치 보다 VM요인에 미치는 영향력이 전반적으로 높았다. 쾌락적 쇼핑가치은 VM요인 중 연출에 가장 높은 영향력을 주었고 소도구, 동선, 진열, 조명 순으로 영향력이 높게 나타났다. 실용적 쇼핑가치는 VM요인 중 동선에만 영향을 주었다. 둘째, 연출과 진열은 긍정적 감정에 유의한 영향을 주고 소도구는 부정적 감정에 유의한 영향을 주었다. 셋째, 긍정적 감정이 점포충성도에 높은 영향력을 미침을 알 수 있었다. 결론 글로벌 SPA 매장의 현장조사를 기반으로 도출된 국내 소비자들의 자료를 분석 및 파악함으로써 일반적 패션 브랜드보다 빠른 상품 회전율이라는 SPA 브랜드의 특징에 맞추어 신속하고 효율적인 VM 매뉴얼의 수립에 도움이 될 수 있으며, 상품 제시뿐만 아니라 매장과 브랜드의 통일된 이미지를 형성시킬 수 있는 SI(Store Identity)와 브랜드 정체성 및 전략수립에 도움이 될 수 있으리라 본다. Background To compete with global SPA brands, which employ strong influence over fashion industries by capital and advanced management strategy, development of corresponding strategy and distinctions for Korean SPA brands are required to comply with domestic fashion industries` environments and customer`s needs. To understand consumption patterns in global SPA brands stores, this research aims to analyze the effect of global SPA brand`s VM factors by shopping values on consumer emotion and store loyalty. Methods This study analyzed 326 questionnaire surveys collected from the customers who visited the stores of UNIQLO and ZARA. Frequency, factors and reliability analysis were carried out by using SPSS program for windows 20.0 and path analysis was done by AMOS 20.0. Result First, hedonic values have entirely stronger effect on VM factors than practical values. Examining the relationship between hedonic values and VM factors, hedonic values influence greatly presentation, properties, path, display, illumination in decreasing order. Hedonic values affect “presentation” most highly among VM factors. On the other hand, practical values impact “path” most importantly. Second, presentation and display influence positive feeling significantly and properties affects negative feeling significantly. Third, positive feeling has strong influence in store loyalty. Conclusion The results of this study are expected to help to make the fast and efficient VM manuals according to the characteristics of SPA brands which are faster product turnover than general fashion brands, and to support the formation of SI(Store Identity) and BI(Brand Identity) as well as the establishment of strategy, which are helpful to build up the unified image of the brand in addition to present the items, by analyzing and understanding the data of domestic consumers based on the field investigation at the global SPA stores.

의류제품의 Mass Customization 특성과 유형에 관한 사례연구

지경하(Kyoungha Ji),김한나(Hanna Kim) 한국생활과학회 2017 한국생활과학회 학술대회 Vol.2017 No.06

의류매장의 디지털 사이니지 속성과 콘텐츠 유형이 몰입에 미치는 영향

지경하 ( Kyoungha Ji ),김한나 ( Hanna Kim ) 한국의류학회 2018 한국의류학회지 Vol.42 No.5

This study analyzes and categorize the types of digital signage content using the case study method as well as explores the moderating effects of digital signage content in the relationship between digital signage attributes and consumer’s flow using the empirical study method. For a case study, the total of 38 fashion brands, including 10 designer brands, 14 sports and outdoor brands, 6 casual brands and 8 SPA brands were investigated. For an empirical study, the virtual store with two types of digital signage contents was developed. Then, the online survey was conducted with 20s to 40s respondents and a total of 544 responses were analyzed using SPSS 24.0. The study results were as follows. First, digital signage in fashion store were categorized into four types by its content; brand-centric type, product-centric type, compound type, and promotional type. Second, digital signage consists of three attributes such as attractiveness, informativity, and entertainment. Third, the results showed that attractiveness and entertainment had a significant effect on consumer's flow. The type of digital signage content was also shown to moderate the influence of attractiveness and consumer's flow.

뉴 시니어 여성을 위한 아웃도어 웨어 디자인 개발

지경하(Kyoungha Ji),최윤미(Yoonmi Choi) 한국복식학회 2015 服飾 Vol.65 No.5

The aim of this research is to propose the final shirt design modified for new senior women that fulfills their emotional and physical needs. The modifications were based on the results of in-depth interviews and literature search, and the study was conducted in order to understand the desires and preferences of senior women, as consumption of outdoor-wear by the group continues to increase. To develop the design of outdoor-wear that satisfies the physical and emotional qualities and preference of the new senior women, six different designs with lines, combined materials, as well as materials that were layered, pleated and draped were proposed using virtual-dressing simulation software. Then, the modified designs were derived from the six original designs by reflecting the opinions collected in the in-depth interviews with eleven women in their 50s. The responses in the interviewed showed a preference for lines, pleats and layers, as these features made the clothes look trendy, gave it a slender-look, and improved the body shape of the women. As the color is the critical factor for outdoor-wear, there was an overwhelming preference for primary colors by the women, which was in contrast to their color preference in general clothes. A sleeve design modification was proposed to convert the half-sleeves to ¾-long sleeves in order to account for changes in body temperature at menopause, and to satisfy the aesthetic needs for covering wrinkles. Research of new senior outdoor-wear designs will help segment and differentiate strategies for the increasingly fierce competing outdoor market, as well as l provide directions in the design creation process using the simulation of 3D virtual model.