빌바오 구겐하임 미술관을 통한 현대건축물의 아이콘화 요건 분석

조희영(Cho Hee-Young),김정곤(Kim Jung-Gon) 대한건축학회 2007 대한건축학회 학술발표대회 논문집 - 계획계/구조계 Vol.27 No.1

This study will compare characteristic of Bilbao Guggenheim Museum, a masterpiece of Frank O. Gehry and the representative iconic architecture from middle age to present day. It will also compare Bilbao Guggenheim Museum and other modem buildings disable to possessing iconic position and finally, it will analyze the common conditions of modem iconic architecture. This study will be significant to establish a standard for the factors of architectural planning for providing public with changes and meaning in overcrowded city structure. In this rapidly changing modem age, to be an iconic architecture, it is required to provide the opportunity to participate and maintain diversity rather than reflecting its era, location, identification and technology. In addition, being separated from working through programs, the building’s own shape and space should be able to function for its purpose.

부산도시보건소의 기능별 공간구성 및 면적배분에 관한 연구

조희영 ( Hee Young Cho ),윤소희 ( So Hee Yoon ),김석태 ( Suk Tae Kim ) 한국의료복지건축학회 2015 의료·복지 건축 Vol.21 No.2

Purpose: Korea is increasing in the demand for medical services due to rapid economic growth and population aging in modern society. Thus, the importance has been emphasized for the health promotion in the community and the publicity and substantiality of public health centers. However, the environment is insufficient, compared to required functions and developed services as a urban public health center. The purpose of this study is to analysis the plane type and area composition of public health centers in Busan and to identify the property of their spatial configuration Methods: Eight public health centers in Busan, were classified, which had been selected as a medical tourism city. Subsequently, space requirements were analyzed, facilities were typed, vertical, horizontal spaces were reviewed, and area ratios by business function were calculated. Results: A review of the property of spatial configuration and an analysis of the area ratio revealed the three findings. 1)The horizontal analysis found various types: a single type, a multi-type, a radial type, and a circular type, 2)The vertical analysis showed that since a care function (general practice), and a task function (maternal and child health) were concentrated in lower level spaces, the lobby and core were closed located for providing quick medical services. 3)The analysis of the area ratio in public health centers in terms of their function indicated that each public health center’ programs had the greatest influence on the area. Implications: This study attempted to present spatial structural problems and improvements for city public health center by identifying their state and classify their functions and types and by calculating the ratio of their area configuration according to the spatial composition. It was thus aimed to presenting implications in establish public functions and roles by activating business through in connection with the number of municipalities in many ways, such as regional health. medical welfare, etc. to improve the health of local residents, and by providing differentiated programs in accordance with local characteristics.

한국영화 제작자·감독·배우 네트워크 분석 : 2013~2019년 개봉작 중심으로

조희영(Hee-Young Cho) 한국엔터테인먼트산업학회 2020 한국엔터테인먼트산업학회논문지 Vol.14 No.4

본 연구는 2013년부터 2019년까지 최근 7년간 가장 안정적인 관객동원력이 검증된 127인의 유력 제작자와 감독, 배우를 선별하고, 이들 간의 네트워크를 사회연결망 분석(SNA)을 통해 조망하였다. 또한 1998년부터 2012년까지에 흥행작 대상으로 진행된 선행 연구 결과와의 비교를 통해 변화 추이에 대해서도 설명하였다. 최근 7년간 최상위 관객동원력을 보여준 제작자는 강혜정, 장원석, 이유진, 한재덕이었고, 감독으로는 봉준호, 김용화, 류승완이 선정되었다. 배우의 경우 송강호, 하정우, 황정민이 안정적인 관객동원력을 확인받았다. 한편 127인의 유력 영화인들이 형성한 관계망을 근접 중심성, 연결 중심성, 위세 중심성, 매개 중심성을 통해 분석한 결과, 제작자로는 한재덕, 장원석, 배우로는 조진웅, 마동석, 황정민을 주축으로한 강력한 소그룹 네트워크가 발견되었다. A급 스타 배우가 상대적으로 매우 부족한 국내 영화 제작 현실을 고려하면 이러한 편향된 네트워크로 인한 긍정적인 측면 못지않게 다양성 훼손 등의 부작용도 있을 수 있기에 경계가 필요하다. 본 연구는 그 동안의 국내 영화 흥행 요인 연구에서 논의된 적이 없는 제작자의 포지션을 연결망에 포함하여 분석했으며, 흥행작 도출에 있어 단순히 동원 관객 수에 의존하지 않고 실질적인 손익분기점 도달 여부를 확인함으로써 정확한 흥행작과 유력 영화인을 선정했다는 데에서 의미를 지닌다. 그러나 관계망에서 매니지먼트사의 위치와 역할을 제시하지 않았다는 점에서 한계를 남겼기에 이에 대한 후속 논의가 필요하다. This study selected 127 powerful Korean film producers, directors, and actors whose stable audience drawing power has been proven over the past seven years from 2013 to 2019, and viewed their network through social network analysis(SNA) to explain their power structure. It also explained the changes compared to the results of previous studies conducted on box office hits from 1998 to 2012. The producers who showed the highest audience drawing power over the past seven years were KANG Hae-jung, JANG Won-seok, LEE Eugene, HAN Jae-duk. BONG Joon-ho, KIM Yong-hwa, and RYOO Seung-wan as directors and SONG Kang-ho, HA Jung-woo, and HWANG Jung-min as actors were confirmed to exhibit the most stable audience drawing power. Meanwhile, the network formed by the 127 leading producers, filmmakers, and actors was analyzed based on closeness/ degree/eigenvector/betwenness centrality, and the result discovered a strong network involving JANG Won-seok, HAN Jae-duk, CHO Jin-woong, Don LEE, and HWANG Jung-min. This study is meaningful in that it included producers, the position which has never been discussed in previous local studies to analyze the network influencing star casting, and selected accurate box office hits by checking whether the concerned films actually reached break-even point rather than simply relying on the number of audiences or total revenue they garnered. Nonetheless, it left a hole to be filled in that it did not include the role of the management companies in the network. Therefore, a relevant follow-up discussion would be needed.

〈자이언트 펭TV〉 스토리텔링 전략과 트랜스미디어 스토리텔링으로의 가능성

조희영(Hee-Young Cho) 한국엔터테인먼트산업학회 2020 한국엔터테인먼트산업학회논문지 Vol.14 No.3

본 연구의 목적은 인기 캐릭터‘펭수’의 성장기를 통해 주목할 만한 문화 현상을 형성 중인 EBS의 유튜브 채널 〈자이언트 펭TV〉의 스토리텔링 전략을 분석하고 트랜스미디어 스토리텔링으로의 이행 가능성을 검토하는 데 있다. 독보적인 캐릭터‘펭수’를 중심으로 한 〈자이언트 펭TV〉의 유관 텍스트들을 대상으로 비판적 담론분석(CDA)의 텍스트 및 담론 수행 차원의 분석을 위해 헨리 젠킨스의 트랜스미디어 스토리텔링의 7대 원칙 10요소에의 부합 여부를 검토한 결과,‘다양성’을 제외한 모든 요소들을 비교적 만족스럽게 충족시키고 있음이 확인되었다. 특히 성공적인 트랜스미디어 스토리텔링으로 이행하기 위해 필수적인‘확산성’,‘몰입성’,‘세계관 구축’,‘연속성’,‘탐구성’,‘사용자 참여성’의 주요 항목에서의 우수성이 두드러졌다. 또한 CDA의 사회문화적 수행 차원의 분석을 위해 관련 뉴스 키워드를 검토한 결과 전 연령층의 사용자들을 단기간에 매료시킨 〈자이언트 펭TV〉의 스토리텔링은‘사회 통합과 소통·공감’,‘권위 타파’,‘자존감과 합리적 개인주의’,‘성 중립성’및‘생태주의 감수성’의 맥락에서 브랜딩 및 유통 극대화에 매우 유리한 연계성이 확인되었다. 본 연구의 시사점은 〈자이언트 펭TV〉의 트랜스미디어 스토리텔링으로서의 이행 가능성 및 스토리텔링 전략상의 강점을 학술적으로 검증했다는데 있다. 전 세대를 아우르며 장수하는 콘텐츠가 그리 많지 않은 국내에서 단비처럼 찾아온 〈자이언트펭TV〉가 건강한 브랜드 파워를 유지할 수 있도록 그 스토리텔링의 진화에 대한 다양한 논의와 고민을 이어갈 필요가 있다. This study intends to analyze the storytelling strategy of EBS’s YouTube channel 〈Giant PengTV〉, which has been creating a remarkable cultural phenomenon since April 2019, and to examine the potential for its transition to transmedia franchise. Based on Henry Jenkins’seven principles of transmedia storytelling, 〈Giant PengTV〉 shows satisfactory relevance in all but‘multiplicity’out of the 10 capacities consisting of the principles. In particular, 〈Giant PengTV〉 was found excellent in terms of core capacities such as ‘spreadability’, ‘immersion’, ‘worldbuilding’, ‘continuity’, ‘drillability’ and ‘performance’. In addition, critical discourse analysis(CDA) in sociocultural practice dimension of the keywords of the related news articles has discovered that 〈Giant PengTV〉 is strongly linked to the following five values: ‘social integration’, ‘resistance against authoritarianism’, ‘self-dignity and reasonable individualism’, ‘gender neutrality’ and ‘ecologism’, indicating the reason why the work has been able to resonate so extraordinarily with participants across all generations. By answering the two chosen research questions, this study has proved that 〈Giant PengTV〉 has high potential to be successful in evolving into transmedia franchise, while keeping building a new realm of edutainment storytelling by cleverly exploiting EBS’s unique identity as a public education broadcaster. 〈Giant PengTV〉 is viewed as an exceptional property capable of advancing transmedia storytelling in the local market; thus, productive arguments and contemplation over its evolution in storytelling needs to continue so that it can maintain a long-lasting positive influence.

한국기업의 국제경영전략으로서의 국제M&A에 관한 연구

조희영(Hee-Young, Cho),장광호(Kwang-Ho, Chang) 동국대학교 경영연구원 1997 경영과 사례연구 Vol.21 No.1

Microarray analysis of the gene expression profiling in the cytotrophoblasts on nicotine exposure (초)

조희영 ( Hee Young Cho ),( Hye Won Hur ),( Ga Hyun Son ),( Ha Yan Kwon ),( Yong Won Park ),( Young Han Kim ),( Ja Young Kwon ) 대한산부인과학회 2010 대한산부인과학회 학술대회 Vol.96 No.-

‘세이브더캣’ 패러다임을 활용한 마블시네마틱유니버스(MCU) 영화 서사 구조 분석: 아이언맨 캐릭터를 중심으로

조희영(Hee-Young Cho) 한국엔터테인먼트산업학회 2020 한국엔터테인먼트산업학회논문지 Vol.14 No.1

마블시네마틱유니버스(MCU) 페이즈 1-3이 대단원의 막을 내림에 따라 이 성공적인 스토리텔링과 내러티브에 대한 분석이 필요한 시점이다. 본 연구는 MCU 페이즈 1-3 시기의 영화들에 있어 가장 핵심이 되는 캐릭터인 아이언맨 중심의 연속적 내러티브의 구조를 규명하기 위해 북미 및 국내에서 가장 대중적으로 활용되고 있는 ‘세이브더캣(STC)’ 시나리오 작법 패러다임을 활용하여 그 실효성을 검증하였다. 110분의 표준 극영화를 기준으로 15단계의 서사 단위(beat)로 구성된 STC 패러다임을 총 러닝타임 1,066분에 달하는 8편의 영화들을 대상으로 기준 비율을 조정하여 분석하였다. 분석 결과, 조정된 STC 패러다임에서 제안하는 위치에서 15단계의 서사 단위가 적절하게 탐색되었으며, 이 탐색의 과정에서 각 서사 단위에 해당하는 극적 전환이 전체 내러티브에서 점유하는 의미를 재차 확인하는 과정을 통해 방대한 텍스트를 더욱 유기적으로 명료하게 포괄적으로 분석해낼 수 있었다. 예상대로 긴 시리즈물의 텍스트의 서사 구조를 파악하는 데 있어서도 STC 패러다임의 실효성이 입증되었기에, 향후 이러한 서사 작법 패러다임을 적용하여 다른 시리즈물을 분석하고 기획하는 데 활용할 수 있을 것으로 예상된다. 하지만 그 전에 MCU의 다른 주요 캐릭터가 중심이 된 텍스트들이라거나, MCU와 유사한 형태로 기획된 다른 영화들을 추가적으로 점검함으로써 다수의 분석 사례를 축적하고, 이러한 사례의 의의 및 문제점에 대해 다양한 논의를 이어갈 필요가 있다. As Marvel Cinematic Universe (MCU) Phase 3 concluded in 2019, it is time to systematically analyze the phenomenal storytelling of the franchise. In order to identify the structure of the continuous stories focusing on ‘Iron Man’, the central character of MCU Phase 1-3, this study used the “Save the Cat (STC)” paradigm as the tool for narrative analysis. The eight films with 1,066 minute-run time in total was analyzed based on the 15-beat STC paradigm by adjusting the distance ratio between each beat of its prototype originally based on standard films of 110 minute-run time. The results reveal that all 15 beats of the combined texts were fairly properly discovered in the positions suggested by the adjusted STC paradigm. Moreover, through the investigation, the vast text was able to be analyzed in a more comprehensive manner in the process of reconfirming the meaning of the dramatic reversals corresponding to each beat against the entire narrative. As expected, the STC paradigm proved to be a meaningful signpost for plot drives even for such a vast text. Therefore, it is believed that application of this paradigm would help not only analyze but also design other serialized franchises as well. Prior to that, however, it would be necessary to further examine the combined texts for other major characters in MCU or other franchises designed in a similar form to MCU movies through the same paradigm to verify effectiveness of such application.

기업의 국제간 전략적 제휴 유형결정요인에 관한 연구

조희영(Hee-Young Cho),구필훈(Pil-Hoon Koh) 동국대학교 경영연구원 1998 경영과 사례연구 Vol.22 No.1

모바일 인터넷 쇼핑몰 선택 속성이 소비자 충성도와 쇼핑 가치에 미치는 영향

조희영 ( Cho Hee-young ),주윤황 ( Ju Yoon-hwang ),김영이 ( Kim Young-ei Kim ) 한국유통경영학회(구 한국유통정보학회) 2017 유통경영학회지 Vol.20 No.3

The present study was intended to seek how to increase customer loyalty among the mobile internet shopping mall users by presenting differential shopping values relative to consumer` M-VALS types and selection attributes of mobile internet shopping malls. Also, the effects of mobile internet shopping mall selection attributes considered by consumers on the shopping values and customer loyalty, as well as the moderating effects of M-VALS were determined. 300 undergraduates attending the universities in Seoul and Gyeonggi metropolitan area were surveyed for data collection from September 19 to 30, 2016. 287 copies of the questionnaire were returned. Excluding 32 copies containing insincere responses, 255 valid copies were analyzed. The benefit of shopping fully mediated the relationship between the customer loyalty and price, delivery and A/S among the mobile internet shopping mall selection attributes considered by consumers, whilst it partially mediated the relationship between the customer loyalty and product variety as well as product information.

부산도시보건소의 기능에 따른 공간구성 및 면적비율에 관한 연구

조희영(Cho, Hee-Young),김석태(Kim, Suk-Tae) 한국실내디자인학회 2014 한국실내디자인학회 학술대회논문집 Vol.2014 No.11

Although the functions of urban health centers have developed and their services have rapidly changed, the environments of their facilities are still poor. Moreover, there are no concrete facility standards of urban health centers, and there is a lack of research on architectural planning of the facilities. Therefore, this study was conducted with local health centers which are located in Busan chosen as a medical tourism city. It analyzed the spatial compositions and drawings of the study subjects to categorize the functions of the health centers in detail and investigate the spatial composition and area ratio according to their functions. In addition, it looked into the importance of each function according to work and investigated a reasonable area ratio through the analysis of current situations. According to the analysis, first, regarding medical care function, the required rooms of program function needed to be classified in terms of the area; secondly, regarding work function, the required rooms for mother and child health function needed to be reconstructed, and the program function reflecting the elderly and the vulnerable needed to be enhanced; thirdly, regarding office function, the required rooms needed to be constructed according to each work function; fourthly, although the public function was different according to the characteristics of the study subjects, the area composition reflecting users" convenience through the security of a waiting space was needed commonly.