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온라인 농식품 구매 의도 영향요인 연구 - 기술수용모델을 중심으로 -
정진이(Jin-Yi Jeong),최윤지(Yoon-Ji Choi),채혜성(Hye-Sung Chae),최정신(Jung Shin Choi),손주리(Joo-Lee Son) 동아시아식생활학회 2021 동아시아식생활학회지 Vol.31 No.5
The purpose of this study was to identify factors that influence the online purchasing intentions of food consumers and to empirically investigate the relationships among TAM (Technology Acceptance Model) variables (perceived usefulness, perceived ease of use, perceived compatibility, and purchase intention). Data were collected from 600 food consumers mainly responsible for buying food for their families. The results of this study were as follows. First, degree of perceived usefulness, ease of use, compatibility, and online food purchase intention had high recognition levels of ≥ 3.5 points. Younger consumers were found to have higher perceived usefulness, perceived compatibilities, and intentions to purchase. Also, consumers that buy food more often online had higher perceived usefulness, ease of use, compatibilities, and intentions to purchase. Second, individual’s online food purchase intention were significantly influenced by online food purchasing frequency, perceived usefulness, ease of use, and compatibility. In other words, people who often utilize online food shopping, and more aware of the usefulness, ease of use, and compatibility of online food purchases had higher purchase intentions. The results of this study could provide a basis for marketing strategies aimed at improving the sales performances of food companies online.
장애인지적 관점에서 본 여성장애인의 모성권 보장을 위한 사회적 지원방안 연구: 임신·출산영역을 중심으로
정진이(Jeong Jin Yi),이재문(Lee Jae Moon) 한국장애인재단 2022 장애의 재해석 Vol.2022 No.-
여성장애인은 다양한 삶의 영역에서 여성과 장애라는 이유로 이중·삼중의 차별적 구조안에서 수많은 문제들을 겪고 있다. 그 중 임신·출산과 관련한 모성권에서 비장애여성과 비교했을 때, 여성장애인이 겪는 어려움을 비장애인의 관점이 아닌 장애인지적 관점으로 접근하여 여성장애인이 임신・출산에 부담을 느끼지 않는 사회적 지원방안을 연구하고자 한다. 여성장애인의 모성권을 단순히 출산이라는 생리적 기능의 권리로만 보는 것이 아니라 임신·출산으로 인한 다양한 모성정책에 대한 사회적 서비스를 누릴 수 있는 권리도 포함 되어야 한다. 현재 모성권의 법률적 근거는 있지만, 비장애인에 비해 여성장애인을 위한 지원은 매우 소극적이다. 이에 본 연구는 보다 적극적인 사회적 지원방안을 연구함으로써 여성장애인들이 임신·출산에 대한 긍정적인 인식을 고취하고 임신·출산영역에서 여성장애인을 차별하지 않는 사회적 분위기를 조성하는 것에 목적을 두고 있다. Women with disabilities are experiencing numerous problems in a double and triple discriminatory structure across various areas of life due to their gender and disability. Among them, in the maternal right related to pregnancy and childbirth, the purpose of this study is to study social support measures for women with disabilities so that they do not feel the burden of pregnancy and childbirth, by approaching the difficulties experienced by women with disabilities compared to non-disabled women from a perspective of disability awareness rather than from a non-disabled perspective. The maternity right of women with disabilities should not be simply viewed as a right for the physiological function of childbirth. But the right to enjoy social services for various maternity policies due to pregnancy and childbirth should also be included. Currently, there is a legal basis for the right to maternity, but support for women with disabilities is very passive compared to non-disabled people. Therefore, the purpose of this study is to inspire positive perceptions about pregnancy and childbirth among women with disabilities and to create a social atmosphere that does not discriminate against women with disabilities in pregnancy and childbirth by studying more active social support measures
정진이(Jeong, Jin-yi),조해진(Cho, Hae-jin) 한국비평문학회 2022 批評文學 Vol.- No.83
비대면형 공연은 오늘날 기술의 변화에 밀접한 관계가 있으며 근본적인 해결의 실마리 역시 오감을 자극하는 실감형기술, 인공지능과 같은 4차 산업혁명에 해당 하는 새로운 기술들에 있다. 본고는 이러한 변화하는 환경에서 보다 대중적이고 산업적인 공연콘텐츠의 개발과 발전을 위한 전략의 하나로 ‘트랜스미디어’를 설정하고 이와 관련한 논의를 진행하고자 한다. 이를 위해 실제 비대면공연 사례인 ‘비욘드 더 슈퍼쇼(Beyond the SUPER SHOW)’ 공연과 ‘방탄소년단의 맵 오브 더 솔원(BTS MAP OF THE SOUL ON:E)’ 공연 사례를 분석하여 트랜스미디어전략의 실증을 시도했다. 그 결과 모두 4가지 방안을 제시하였는데 첫째, 비대면형 공연콘텐츠의 패러다임 구축과 공유, 둘째, CT의 적극적 활용, 셋째, 영상콘텐츠와의 차별성 강조, 마지막으로 공연콘텐츠의 IP구축을 통해 트랜스미디어 분야의 확장이다. 본 연구는 아직까지 연구결과가 일천한 비대면형 공연분야의 현상과 특징을 이론적으로 분석하고 실제 사례분석을 통해 공연IP로서 트랜스미디어전략이 앞으로의 비대면형 공연의 비즈니스 모델을 구축해 공연제작에 실질적으로 도움이 되는 자료를 제공하고자 한다. Non-face-to-face performances are closely related to changes in technology today, and the clues to fundamental solutions are also in technologies corresponding to the fourth industrial revolution such as virtual realistic content and artificial intelligence. Now, science and technology and culture and arts are no longer in separate categories, but they are created and fused in exchanges with each other. This paper intends to set up ‘transmedia’ as one of the strategies for the development and development of more popular and industrial performance contents in this changing environment and conduct discussions related to the purpose of this study. As is well known, “Transmedia” is a strategy in the culture contents industry that gains popular interest and popularity through stories and genres expanded from existing source or base contents. To this end, this paper attempted to demonstrate the transmedia strategy by analyzing the actual non-face-to-face performance of “Beyond the SUPER SHOW” and the performance of “BTS MAP OF THE SOUL ON:E”. As a result, four possible strategies could be proposed. First, sharing the paradigm and concept of non-face-to-face performance content, second, active use of culture technology, and third, emphasis on the differentiation from video content, and finally, non-face-to-face performance IP(intellectual Property) would be made.
여성농업인의 특성에 따른 온라인 판매 동기 및 성과 연구
정진이 ( Jeong Jin-yi ),최윤지 ( Choi Yoon-ji ),최정신 ( Choi Jung-shin ),김현영 ( Kim Hyun-young ) 한국식품유통학회 2021 食品流通硏究 Vol.38 No.1
The purpose of this study is to understand the needs for achievement, risk taking propensity, social competence, and self-efficacy of woman farmers, and to classify the types of woman farmers based these four personal characteristics. Also, we analyzed the demographic characteristics, motivations and achievement of online agricultural sales of each type. Using an online survey, a total 301 responses were collected from woman farmers with online agricultural products sales experience. The results of this study are as follows. First, as a result of cluster analysis, four groups were derived, and there were significant differences in the level of four personal characteristics. The demographic characteristics of the four groups also differed significantly. Second, the level of awareness of online sales motivation and achievement investigated significantly higher in Group 3. Also, the group 3 responsed the highest levels of “increased sales profit” and “increased overall sales” among the attributes of online sales effect. Based on these results, to expand online sales of woman farmers, it is important to consider both their farm environment and the characteristics of each individual.