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정병규 사단법인 한국벤처혁신학회 2024 벤처혁신연구 Vol.7 No.1
As the 4th Industrial Revolution progresses, the importance of startups was increasingly emphasized. Nevertheless, the five-year survival rate of Korean startups was lower than that of OECD countries. In this study, we analyzed the relationship between agile leadership, learning agility, and organizational performance of startups under the premise that organizational performance was most important for startups to achieve sustainable growth. For the empirical analysis, agile leadership was set as an independent variable, learning agility was set as a mediating variable, and organizational performance was set as a dependent variable. Data was collected from startup employees across the country, and 197 valid samples were selected for analysis. The empirical analysis used Process Macro 4.2. As a result of the empirical analysis, agile leadership was found to have a significant positive effect on startup organizational performance. Additionally, agile leadership had a positive (+) effect on learning agility, and learning agility had a positive (+) effect on startup organizational performance. As a result of analyzing the mediating effect of learning agility, learning agility was found to play a mediating role between agile leadership and organizational performance. Academically, these research results tested the usefulness of agile leadership suited to the startup culture among various leadership styles that can improve the organizational performance of startups. In practical terms, such agile leadership not only directly affects organizational performance, but also through the learning agility of startup employees. This means that by creating a culture of learning agility that encourages startup employees to continuously learn and adapt, startups can increase their chances of survival and success.
6차산업 체험의도에 영향을 미치는 요인에 관한 연구 - 성별의 차이를 포함하여 -
정병규,최양애 한국기업경영학회 2019 기업경영연구 Vol.26 No.5
The purpose of this study is to explore the factors affecting the 6th industry experience by applying the extended push-pull-mooring model. The theoretical model is an extended PPM model that introduces new variables based on PPM. The pull factor of the newly introduced variables was reconstructed based on the SERVQUAL model. The dependent variable adopts recommendation intention and continuous use based on the customer loyalty model. The relationship between them were tested and the moderating role of gender in this process was tested. The research model of this study was tested by structural equation model based on 314 effective questionnaire data. The most significant factor affecting experience intention was the pull factor. Pull factor had a positive effect on experience intention. Push and mooring factors have a negative effect on experience intention. Experience intention had a positive effect on recommendation intention and continuous use. Male and female showed significant differences in pull and mooring factors. Push factor was analyzed to have a negative effect on experience intention only for women, and mooring factor had a negative effect on both men and women, but women were more affected than men. These results theoretically test that the mooring factors also have an important effect on the experience intention in the sixth industry experience. Based on the SERVQUAL introduced as a pull factor, the proposed extended PPM model proved to be a useful analysis framework. In practice, it was able to provide implications on what factors should be strategically and marketingly focused to activate the 6th industry experience. 본 연구의 목적은 6차산업 체험에 영향을 미치는 요인을 확장된 PPM모델(extended push-pull-mooring model)을 적용하여 탐색하는 것이다. 이론적인 모델은 PPM을 근간으로 하여 새로운 변수들을 도입한 확장된 PPM모델이다. 새롭게 도입된 변수 중 pull요인은 SERVQUAL 모형을 바탕으로 재구성하였다. 종속변수는 고객 충성도 모형을 바탕으로 추천의향과 지속이용을 채택하였다. 선행 변수와 이들 간 영향 관계를 검정하였고 이 과정에서 성별의 조절 역할에 대해 검정하였다. 본 연구의 연구모형을 314개 설문데이터를 기반으로 하여 구조방정식으로 검정하였다. 연구결과 체험의도에 영향을 가장 크게 미치는 요인은 pull요인으로 밝혀졌다. Pull요인은 체험의도에 정(+)의 영향을 미쳤다. Push요인과 mooring요인은 체험의도에 부(-)의 영향을 미치는 것으로 나타났다. 체험의도는 추천의향 및 지속이용에 정(+)의 영향을 미쳤다. 성별에 있어서 남성과 여성은 pull요인과 mooring요인에서 유의한 차이가 났다. Push요인은 여성에게만 체험의도에 부(-)의 영향을 미치는 것으로 분석되었으며, mooring요인의 경우 남성과 여성 모두에게 부(-)의 영향을 미쳤지만, 여성이 남성보다 더 영향을 받는 것으로 분석되었다. 이러한 연구결과는 이론적으로는 6차산업 체험에 있어서 기존의 pull, push요인 위주의 분석에서 나아가 mooring 요인도 체험의도에 중요한 영향을 미친다는 것을 검정하였다. Pull요인으로 도입된 SERVQUAL을 바탕으로 제안된 확장된 PPM모델이 유용한 분석의 틀이 될 수 있음을 검정하였다. 실무적으로는 6차산업 체험을 활성화하기 위해 어떠한 요소에 전략적으로나 마케팅적으로 집중해야 하는지에 대한 시사점을 제공할 수 있었다.