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전혜진(He Jin Chun) 한국관광연구학회 2012 관광연구저널 Vol.26 No.3
Corporate social responsibility (CSR) of franchise coffee shop is the concept coined to describe how the organizations consider the welfare of the people by being responsible for the impact of their activities on all groups of people involved and affected by their business stakeholders such as employees and customers. Thus the intensive franchise coffee industry should CSR as their survival marketing strategies. The objectives of this study are to find out how franchise coffee companies pursue CSR and how customers perceived the importance of CRS factors, In addition, respondents were divided into 4 different groups based on their perception of CSR, The result of this study showed that customer protection, environmental protection and donation were regarded as the most important CSR activities, The group were divided into 4 types namely highly sensitive group, generally sensitive group, ethically sensitive group and unconcern group toward CSR.
중국인 관광객들이 인식하는 호텔의 친환경 책임활동에 관한 연구
전혜진 ( He Jin Chun ),이희승 ( Hee Seung Lee ) 한국관광산업학회 2013 Tourism Research Vol.38 No.3
Today`s society is increasingly aware of environmental problems and at the same time the importance of corporate social responsibility. Therefore, the hotel industry is trying to enforce green policy to become of environmental responsible companies. This paper is to examine Chinese inbound tourists` perceived image of hotel green responsibility. As a result of this study, 68.9 percent of Chinese inbound tourists responded that they were not heard of corporate social responsibility as well as hotel green responsibility. The category of green customer, the green gauge was comprised of 48.4 percent sprout, 26.2 percent green back, 12.3 percent grouser, 8.2 percent basic brown and 4.9 percent true blues. The respondents also answered for the question of how willing they are to pay more as follow. 41.0 percent were willing to pay 1-5 percent more for environmental friendly hotel as 34.4 percent were willing for 6-10 percent. The findings of this paper indicate that hotels should be more conscious of environmental policy as the customers like Chinese inbound tourist are become aware of the environmental problems and hotel green responsibility.
연구논문(硏究論文) : 사이버대학원생의 IT활용능력, 학업소진, 학과조직풍토, 전공비전, 작용적 환경, 학습성취도, 학업지속의향간의 구조적관계 -호텔관광,경영대학원생을 중심으로-
전혜진 ( He Jin Chun ),김영갑 ( Young Gab Kim ) 한국관광산업학회 2012 Tourism Research Vol.34 No.-
The rapid advancement of IT technology and globalization opened a new era of cyber education and a lot of students are pursuing their study in cyber space. Currently, there are 18 cyber universities and 4 cyber graduate schools in Korea. Therefore, this study is to find out the impact of IT competency, academic burnout, academic environment, vision of major, academic interaction on scholastic achievement and academic persistence focused on hospitality and tourism graduate students in cyber university. The result of this study showed that the most important factors impacting scholastic achievement is academic interaction. Secondly, the most important factors impacting academic persistence are the vision of major and academic interaction. However, IT competency and academic burnout do not impact scholastic achievement and academic persistence in contrast to previous studies. Therefore, university officers should fucus on building strong relationship between students and professors and building clear and focused vision.
사이버대학생의 학업소진, 학과환경특성이 학교생활만족도와 학업지속의향에 미치는 영향 - A 사이버대학교 호텔관광외식경영학과를 중심으로
김영갑(Young Gab Kim),전혜진(He Jin Chun) 한국외식경영학회 2012 외식경영연구 Vol.15 No.2
Regardless of the rapid growing number of cyber universities, there is few research took place for the subject, especially for students of hospitality and tourism management majored in cyber university, This study aims to identify the effects of academic burnout and environmental characteristics of department to learning persistence and academic achievement, 310 survey questionnaire were distributed and 287 out of 297 survey results were used for analysis. To analyze the results, frequency test, factor analysis, reliability test, correlation test and multiple regression test were executed, The result of multiple regression analysis showed that academic burnout negatively impacts academic satisfaction level and environmental characteristics of department, vision of major, interaction positively imapcts academic satisfaction level, The second, academic burnout negatively affects learning persistence and environmental characteristics of department, vision of major positively affects learning persistence.
대학생의 레포츠 동기가 관여도와 태도에 미치는 구조모형 분석
이희승(Hee Seung Lee),전혜진(He Jin Chun) 한국관광연구학회 2008 관광연구저널 Vol.22 No.2
This study was designed with the aim of identifying university students` preferred leisure activities and relationship between leisure motivation, level of involvement in leisure activities and attitude toward leisure activities. The number of university students participating in our sample was 250, the response rate was 85% (n=214). A representative sample was assessed concerning their motivation, preferred leisure activities, attitude and involvement. A self-administered questionnaire was used as a method of data collection. The frequency analysis and AMOS analysis revealed that motivation, in particular, motivation regarding social relations and escape from routine life contributed significantly to high level of involvement and attitude. Whereas respondents who participating their leisure activities with other motivation factors revealed no significant correlations in involvement and attitudes.