네트웍 외부성과 정보네트웍을 이용한 소비자 정보탐색에 관한 이론 및 실증 연구

손용석(Yong Seok Sohn),전한건(Han Gun Joun) 한국마케팅학회 1999 마케팅연구 Vol.14 No.2

소비자의 정보탐색행동을 분석하기 위해 컴퓨터를 이용하는 정보네트웍과 신문, 잡지, 책 등의 기존 정보원천 등의 두 가지 정보원천으로부터 정보를 수집하고, 수집된 정보는 지식생산함수라는 변환가정을 거쳐 소비자 효용에 영향을 미친다고 가정한다. 즉, 소비자 효용은 일반소비, 지식생산 및 이 논문에서 소개하고자 하는 (순)네트웍 외부성에 의해 결정된다. 순네트웍 외부성은 소비자 효용을 증가시키는 네트웍 외부성과 감소시키는 정체 외부성의 합으로 이해되며, 이러한 외부성 효과를 고려하지 않고 소비자 효용을 추정하고 더 나아가 정보네트웍의 잠재시장을 정확하게 calibrate하기 어렵다. 이 논문에서는 실증적 분석을 통하여 소비자 효용을 추정하는 모형 방법론(model estimation method)을 제시하고, 추정된 소비자효용을 이용한 시뮬레이션 분석이 보고된다. 또한, 기업의 마케팅 전략에 관하여 논의된다.

교육비 수요에 관한 연구

全漢健 홍익대학교 산업기술연구소 1998 産業技術 Vol.8 No.-

Recent theories of economic growth have stressed the role of human capital in generation growth. Education plays a major role in enhancing the formation of human capital. The purpose of this paper is to analyze the education demand of families with different socioeconomic characteristics by including lifecycle variables explicitly in the family's maximization problem. The quality of children is included in the utility of the household head. with a production function for quality in which education expenditure and housing enter. The main theme of the model is that parents care about their children and that education expenditure and housing are inputs to increase the quality of their children. The causal role of socioeconomic variables in explaining demand is explained. Korea's household expenditure on education is growing very rapidly. Understanding the role of education expenditure and housing can enhance the capability of prediction future economic growth.

충청도 도시산업에 관한 연구

全漢健 홍익대학교 산업기술연구소 2001 産業技術 Vol.11 No.-

We have studied the city-industry structure and growth with respect to knowledge externality, which is very useful for deriving some city-industry policies regarding on the firm's location decision, industry structure and competition between firms. To perform this, we selected 6 cities in Chungchung Do with the corresponding data and analyzed the change in employment level of the city-industry over a decade in terms of variables such as specialization, competition and variety. The results are reported, and some valuable comments are made.

저소득층을 위한 한국의 공공임대주택 정책에 관한 연구

全漢建 홍익대학교 동북아기업경영연구소 2004 企業經營硏究 Vol.1 No.-

Korea's housing for the low income families has deteriorated since IMF. Housing policy focused on the alleviation of housing problem for the low income families. There are two types of housing-assistance programs. The first types operates on the supply side of the housing market: the government either builds public rental housing for the low income families or subsidizes private developers to build and manage low-income housing. The second type of assistance policy operates on the demand side of the market such as chonsei subsidy. The purpose of this study is to analyze the effect of the supply-side policy, building public rental housing, on the housing problem for the low income families.

移徙行爲 決定에 관한 硏究

全漢健 홍익대학교 산업기술연구소 1997 産業技術 Vol.7 No.-

Most recent studies on housing consumption choices, whether on housing demand mobility or tenure choice, have recognized that lifecycle variables, such as number of family members. education level of household head, marital status and age are important in explaining housing consumption behavior. Previous works on housing mobility all confirm the importance of lifecycle variables. General findings are that the probability of moving is increased by changes in lifecycles variables as well as in income and price. The foregoing empirical work includes lifecycle variables, but has not explicitly modelled how or why they influence housing behavior. Virtually no theoretical studies explain why lifecycle variables are important in household's mobility decision.

장기 지역산업발전전략과 중앙정부의 역할

全韓建 홍익대학교 산업기술연구소 1996 産業技術 Vol.6 No.-

Recent theories of economic growth have stressed the role of knowledge spillovers in generating grown. Such knowledge spillovers are particularly effective in local areas, where communication between people is more extensive. Some evidences suggest that important knowledge spillovers might occur between rather than within industries. Specialization hurts, and city diversity helps regional economic development. Therefore, local government should consider the role of knowledge spillovers in making strategies for regional economic development. Also, this paper stresses the role of central government in providing local public goods. If local public goods, such as school and safely, are major inputs of human capital formation thosse are the main factors that generate the future knowledge spillovers and nation's economic growth, which justifies the role of central government in helping local government.

지식 수요에 관한 연구

全漢健 홍익대학교 산업기술연구소 1999 産業技術 Vol.9 No.-

Recent theories of economic growth have stressed the role of knowledge in generating growth. Knowledge plays a major role in enhancing the future growth. The purpose of this paper is to analyze the knowledge demand of individuals with different socioeconomic characteristics by including lifecycle variables explicitly in the individual's maximization problem. The knowledge is included in the utility of the individual, with a production function for knowledge in which various information sources and time spent on it enter. The main theme of the model is that individuals care about their knowledge and that use of various information sources and the time spent on it are inputs to increase their knowledge. The causal role of socioeconomic variables in explaining knowledge demand is explained. Korean government's expenditure on knowledge is growing very rapidly. Understanding the role of knowledge can enhance the capability of predicting future economic growth.

인터넷 수요에 관한 연구

全漢健 홍익대학교 산업기술연구소 2000 産業技術 Vol.10 No.-

Increasing attention has been paid to the development of internet as an information source and each individual's spending on internet is growing very rapidly. Internet is regarded as one of the most important information sources and development of internet would enhance the knowledge level of each individual. The purpose of this paper is to analyze the internet demand of individuals with different socioeconomic characteristics by including lifecycle variables explicitly in the individual's maximization problem. The knowledge in which various information sources enter. Internet is an input which increases individual's knowledge. Comparative static analysis has been performed in order to show the causal role of socioeconomic variables in explaining the internet demand.

도시성장에 관한 연구 : 외부효과의 관점에서

손용석,전한건 龍仁大學校 1998 용인대학교 논문집 Vol.15 No.-

The growth of industries in cities is illuminated with respect to an external effect. The external effect is occurred where knowledge spillovers are effective. For these to be effective proximity between people is of importance. Because people communicate more extensively in cities, the city growth is supposed to be affected by external effects. Regional specialization, local competition and urban diversity are defined and incorporated in explaining the city growth. Some evidence is also provided.

저소득층을 위한 한국의 전세자금지원 정책에 관한 연구

全漢健 弘益大學校 東北亞企業經營硏究所 2005 企業經營硏究 Vol.2 No.-

Korea's housing for the low income families has deteriorated since IMF. Housing policy focused on the alleviation of housing problem for the low income families. There are two types of housing-assistance programs. The first types operates on the supply side of the housing market: the government either builds public rental housing for the low income families or subsidizes private developers to build and manage low-income housing. The second type of assistance policy operates on the demand side of the market such as chonsei subsidy. The purpose of this study is to analyze the effect of the demand-side policy, chonsei subsidy, on the housing problem for the low income families.