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코로나 19(COVID-19) 이후 여성의 눈썹 화장 인식도 변화 분석
장소쌍(Xiao-Shuang Zhang),최민령(Min-Lyoung Choi) 한국인체미용예술학회 2021 한국인체미용예술학회지 Vol.22 No.1
In this study, the change in perception of eyebrow makeup among women in their twenties, who are currently required to wear a mask in public due to COVID-19, was analyzed by examining the influence of facial recognition among them through a contactless survey and statistical analysis. The findings of this study are as follows: The lack of knowledge of their personal eyebrow type made most subjects experience difficulties when applying their eyebrow makeup, despite their perception that an eyebrow shape, which suits their face shape, is important. Since the onset of the COVID-19 pandemic, the predominant recognition has moved away from standard eyebrow types toward a straight eyebrow shape. Women in their twenties saw a change in the preference from standard eyebrow type to straight eyebrow shape, which expresses a natural image. Regarding the recognition of image by eyebrow shape, eyebrow makeup was adjusted and enhanced facial images, but the criteria for appraising images by eyebrow type varied by researcher. Eyebrows had a great effect on women’s appearance and image. Women, who recognize the importance of eyebrows, tend to wear eyebrow makeup, but they find it difficult to apply it correctly at home. They are accustomed to linear shapes, such as straight and angled, while they are not familiar with curved shapes that are prevalant with raised eyebrows, such as standard type and arched type.
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중국 화장품 브랜드 2010-2015년도에 나타난 F/W 메이크업 트렌드 분석
장소쌍(Zhang, Xiao Shuang),김혜균(Kim,Hye Kyun) 한국디지털디자인협의회 2016 디지털디자인학연구 Vol.16 No.3
경제의 발전과 더불어 생활수준이 높아지고 미디어 기술의 개발과 더불어 화장품 브랜드 시장에 대한 관심과 미적 추구는 나날이 증가하는 추세이다. 즉 가치관과 정보의 변화로 색조화장에 대한 관심이 커지고 있다. 현재 경쟁이 치열한 색조 화장품 시장에서 단순히 제품판매뿐만 아니라 트렌드에 따라 판매하는 방식이 주목을 받고 있으므로 기업들의 입장에서 메이크업 트렌드를 분석하는 것은 소비자들의 기호를 잘 파악할 수 있고 이와 관련한 제품을 만드는 데로 중요한 요소가 된다. 본 연구에서는 2010-2015년까지 6년동안 중국 화장품 브랜드 메이크업 트렌드를 알아보기 위해서 중국 색조화장품 브랜드 카즈란(CARSLAN), 쵸디상훠이(QDSHU), 마리따이쟈(MARIE DALGAR) 3개의 브랜드를 선정하였다. 이 선정한 3개 브랜드들이 시즌별 메이크업 이미지에서 나타난 makeup concept 특성, 아이메이크업, 입술 메이크업 표현기법으로 나누어 분석한 결과는 다음과 같다. 2010-2015년까지 F/W에 나타난 중국 카즈란, 쵸디상훠이, 마리따이쟈 브랜드의 피부 질감 표현은 매끄럽고 결함 없이 보송보송한 소프트 매트피부를 많이 선호하였다. 아이라인의 형태 표현은 언더라인을 연결한 모던하고 현대적인 눈매를 많이 연출하였다. 아이 메이크업 색상을 살펴보면 브라운, 펄 모카 브라운, 펄 연한 브라운 룩 등 짙고 무거운 느낌이 있지만 펄이 들어가서 화려한 느낌이 많이 나타났다. 입술표현은 기본형태도 많이 나타났다. 입술 메이크업 색상은 누드 오렌지로 톤 다운된 입술 컬러가 주로 나타났다. 이를 통해 중국은 인위적인 미를 추구하는 것을 알 수 있었다. 현재 화장품 브랜드별 나타난 메이크업 트렌드와 자료가 많이 있지만 중국 화장품 브랜드별에서 나타난 메이크업 트렌드와 자료가 부족한데, 향후 연구가 계속 이어지고 문헌 자료를 정리하여 메이크업 트렌드 기초자료가 되고자 한다. Nowadays, with the development of the economy and people"s living standard, along with the improvement of multimedia technology, makeup is becoming more popular among people. Because of the change in values and sources of information, people lay rising considerable emphasis on the color makeup market. Therefore, an increasing number of people are pay attention to the makeup market and the pursuit of beauty. The makeup trend can be a analysis for the following necessary reasons. It is essential for manufactures to cater to the popular trends, but they must be mindful of the desired preferences from consumers. Only in this way can manufactureres make full use of their technological advantages to serve the public. Due to the recent growing influence of K-beauty, not only has it affected China, but K-beauty has made a profound impact on the Middle East; In order to demonstrate the theoretical background of this study, people can analyze makeup trends in seven selected aspects: the texture of the skin, makeup concept, the form of eyeliner, the color of eye shadow, the performance of eye make up, the color of lip, the performance of lip make up.
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박성연 ( Seong-yeon Park ),장소쌍 ( Xiao-shuang Zhang ),최민령 ( Min Lyoung Choi ) 한국미용학회 2020 한국미용학회지 Vol.26 No.5
Makeup base can be very important because it does not only involve covering skin pigments and matching skin tone before base makeup application, but also it has various colors, which can evoke a completely different feeling. However, a limited knowledge of the effects its color has on people makes it difficult for every woman to choose her right color to correct skin tone. Therefore, the purpose of this paper is to verify the effects of makeup base application by color on skin colors among the Korean women in order to help select a right makeup base color. To this end, preliminary literature review has led us to selection of Korean skin colors by skin color type. And we carried out a skin color measurement on the makeup base - applied Korean women by color, accompanied by an expert evaluation of the effects of makeup base application on them in terms of a covering of skin pigments and a matching of skin tones. The findings in this study are as follows: First, as for reddish skin with medium brightness, a synthesis of the color measurement and the expert evaluation proves yellow the most effective of the makeup base colors. Pitch and purple are less effective in correcting skin color because of higher increase in brightness and less reduction in the chromaticity value of red. Especially, purple reduces the yellowness of skin too much, causing an overall uneven skin tone. The color measurement shows that the green is the most effective in reducing the redness, yet remaining less effective than yellow in the overall evaluation of brightness and chromaticity values of red and yellow; Second, considering yellowish skin with medium brightness, the synthetic evaluation shows pitch the most effective of the makeup base colors. Green, purple, yellow all are less effective despite their tone-up, which is due to the decrease in brightness, and also give rise to much fall in the reddishness of the skin, making a imperfect complexion. Among them, green result in such reduction in reddishness and in yellowness of the skin as to make a somber looking with a most darksome complexion; Third, as to very bright reddish skin, the synthetic overview proves green the most effective of the makeup base colors. With little changes in brightness measured, pitch and purple are the least effective in correcting reddish skin color, while green is the most effective in it. Fourth, in respect of very bright yellowish skin, the synthetic evaluation proves purple the most effective of the makeup base colors. Green and yellow results in such brightness as to make the originally bright skin a pale looking. Especially, yellow bring down the chromaticity value of red, making the originally yellowish skin a imperfect looking, with less lessening in the chromaticity value of yellow rendering the correcting of yellowish skin less effective. As for pitch, little changes in brightness makes it suitable for a bright skin tone, yet resulting in less effectiveness of covering yellowish pigments.
KCI
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