A Study on the Business Model of Franchise

임원호 ( Won-ho Lim ) K·기업경영연구원 2019 KBM Journal(K Business Management Journal) Vol.3 No.1

프랜차이즈 업계는 20세기 초 미국에서 개발돼 표준화된 시스템과 매뉴얼을 사용해 기술혁신을 가져온 새로운 경영기법으로 프랜차이즈 시스템의 정착을 통해 선진화돼 프랜차이즈 산업을 전개해 왔다. 일반적으로 프랜차이즈는 법률적으로 독립된 두 개의 당사자인 가맹본부와 가맹점 사업자가 계약에 따라 실행하기 위한 마케팅 및 유통 방법의 하나로 볼 수 있다. 본 연구에서는 프랜차이즈 사업 분석을 통해 성공적인 비즈니스 모델 수립을 위한 시사점 도출에 연구 목적이 있다. 첫째, 프랜차이즈의 개념을 고찰하고자 한다. 둘째, 프랜차이즈의 형태를 알아보고자 한다. 셋째, 프랜차이즈의 성공 요건을 분석한다. 넷째, 연구 결과와 시사점을 도출하고자 한다. 연구결과를 요약하면 첫째, 본부와 가맹점주 간에 가맹 계약의 체결 시의 계약조건에 대해 정확한 설명에 대해 의사소통 기능이 중요하며, 프랜차이즈 본부는 예비 가맹점주에게 정확한 정보를 알려야 한다. 둘째, 가맹점포의 개발기능 차원에서, 본부는 가맹점의 입지·상권의 정확한 조사를 본부의 의무로서 강조해야 한다. 셋째, 가맹점의 성공을 위한 요인으로, 가맹점주는 종업원의 서비스 질 향상을 위해 정기교육 등 주기적인 직무 교육을 실시해야 한다. 특히 표준화된 업무수행 매뉴얼 개발과 관련하여 정기 교육을 통해 충분히 직무수행 기술과 관리 혁신 능력을 함양하도록 지원해야 한다. The franchise industry has been developed through the establishment of the franchise system with new management techniques that were developed in the U.S. in the early 20th century and brought technological innovation using standardized systems and manuals. Franchises can generally be seen as one of the marketing and distribution methods for two legally independent parties, the franchise headquarters and franchisees, to execute under the contract. In this study, the purpose of the study is to derive implications for successful business model establishment through franchise business analysis. First, we would like to consider the concept of franchises. Second, we would like to find out the form of the franchise. Third, analyze the success requirements of the franchise. Fourth, we would like to derive research results and implications. To summarize the research results, first, communication functions are important to accurately explain the terms of the contract between the headquarters and the franchise owner, and the franchise headquarters should inform the prospective franchise owner of the information. Second, in terms of the development function of franchisees, the headquarters shall emphasize the exact investigation of the location and commercial area of franchisees as the duty of the headquarters. Third, as a factor for the success of franchisees, franchisees should provide regular job training, such as regular training, to improve the quality of service of employees. In particular, regular training should help foster job performance skills and management innovation skills sufficiently in relation to the development of standardized work performance manuals.

창업기업의 성과 창출 요인에 관한 실증 연구

임원호 ( Won-ho Lim ),임상호 ( Sang-ho Lim ),최장우 ( Jang-woo Choi ) KNU기업경영연구소 2015 기업경영리뷰 Vol.6 No.1

This study aims to suggest a model through an empirical test for change management factors affecting the creation of business performance of the start-up company since its establishment. With an analysis of pre-research results, I found four factors such as CEO capabilities, innovative business model, sufficient cash-flow and social network affecting business performance of the start-up companies. I carried out a sample survey for 200 young entrepreneurs to investigate casual relations between the above-mentioned four factors and business performance. The empirical results of this study are as follows. First, in relation with differences of demographic characteristics, CEO age, this year's sales amount and number of employees have a significant impact on business performance. Second, in case of the casual relation between four factors for creating business performance and business performance, the innovative business model and the social network have an positive impact on business performance. However, it was shown that CEO capabilities and sufficient cash-flow have no significance with business performance. This study shows that start-up firms should pursue finding an idea for satisfying customer's needs and changes of customer value and continuous innovation of business model differentiation to actively respond to the change management. In addition to that, at the infant start-up they should activate social network program to complement lack of resources, to share information and to manage business risk. Also, an establishment of long-term vision and an implementation of training programs in the related specific field should be supported to strengthen CEO capabilities.

중국 물류산업의 활성화 방안에 관한 연구

임원호 ( Won-ho Lim ) K·기업경영연구원 2018 KBM Journal(K Business Management Journal) Vol.2 No.1

21세기에 국민 경제의 새로운 성장 산업으로서의 물류 산업의 발전에 수반하여 중국의 물류회사가 등장하였다. 중국에서 이는 제삼자 물류 산업으로 발전하고 있다. 전통적인 물류 기업보다 제3자 물류 업계는 전문화, 저비용과 고효율이라는 이점으로 발전하게 되었다. 따라서 본 연구는 중국의 물류 산업의 활성화 방안에 대해 향후의 중국의 물류 업계의 정책자료로써 활용하고자 하는 목적이 있다. 따라서 연구의 목적을 달성하기 위해 먼저, 물류 산업의 개념과 중요성에 대해 알아보고자 한다. 둘째, 물류 산업의 특성 및 발전 과정에 대한 고찰한다. 셋째, 물류 산업의 활성화 방안에 대해 살펴보고자 한다. 넷째, 연구 결과에 대한 시사점을 도출하고자 한다. 본 연구의 결과로 다음과 같은 결과를 시사점을 제공한다. 첫째, 국가 차원의 문제를 살펴보면 제삼자 물류의 법률과 제도 부실, 글로벌 물류 법률 미비, 글로벌 표준화 통합 지연 등의 문제를 볼 수 있다. 둘째, 전문 물류 서비스의 방식과 물류 기업의 경영관리 수준이 부족하다. 중국 물류 업계는 급속히 발전하고 있지만, 선진국보다 중국의 물류 기업의 규모가 작고, 서비스의 인지와 서비스 품질 수준이 낮다. 셋째, 서비스 방식 및 수단이 상대적으로 단순한 편이며, 고차원적인 물류 서비스는 아직 전면적인 개방을 하지 못하고 있다. 넷째, 물류 업체의 조직 규모가 매우 작고, 경쟁에서 필요한 기능이 부족하다. 다섯째, 물류 관리의 통합의 어려움과, 전통적이고 지역의 한계를 벗어나지 못하여, 경쟁적이고 개방적인 물류시장 경제를 추구해나가야 한다. In the 21st century, a Chinese logistics company emerged to accompany the development of the logistics industry as a new growth industry for the national economy. In China, it is developing into a third-party logistics industry. Rather than traditional logistics companies, the third-party logistics industry has developed into specialization, low cost, and high efficiency. Therefore, the purpose of this study is to use China's logistics industry as policy data for future China's logistics industry. Therefore, in order to achieve the purpose of the study, we first want to explore the concept and importance of the logistics industry. Second, consideration is given to the characteristics of the logistics industry and the development. Third, I would like to look at ways to revitalize the logistics industry. Fourth, we want to derive implications for the research results. As a result of this study, the following results provide implications: First, if you look at the problems at the national level, you can see problems such as poor laws and systems of third-party logistics, insufficient global logistics laws, and delayed integration of global standardization. Second, the method of professional logistics services and the level of management management of logistics companies are insufficient. The Chinese logistics industry is rapidly developing, but the size of Chinese logistics companies is smaller than that of developed countries, and the recognition and quality of services are lower. Third, service methods and means are relatively simple, and high-dimensional logistics services have yet to be fully opened. Fourth, the organization of logistics companies is very small and lacks the necessary functions in competition. Fifth, the difficulty of integrating logistics management and the traditional and regional limitations should be pursued in a competitive and open logistics market economy.

그린 마케팅 전략과 해외 사례연구 : P&G를 중심으로

임원호 ( Won-ho Lim ),두성림 ( Cheng-lin Du ) K·기업경영연구원 2020 KBM Journal(K Business Management Journal) Vol.4 No.2

현대 사회는 급속히 발전한 과학의 혜택을 누리며 살고 있다. 인간은 물질적인 가치를 추구하며 고도화 되고 차원 높은 문명의 세계를 경험해 가고 있다. 반면, 오늘날 자원 고갈, 오염 물질 배출, 오존층 파괴의 환경문제는 심각한 수준에 이르렀으며, 지구 생태 환경과 미래 인류 사회 공존에의 위협으로 다가오고 있다. 본 연구는 지구 생태 환경 변화 요인을 배경으로 기업들이 추구해 나가야 할 그린마케팅 전략을 고찰하고, 해외 P&G 기업 사례를 통해 그린 마케팅 전략에 대한 함의와 시사점을 찾고자 하였다. 연구목적으로 첫째, 그린 마케팅의 개념적 정의와 내용에 대해 고찰하고자 한다. 둘째, 그린 마케팅과 기존 마케팅의 차이점과 유통 전략에 대해 고찰하고자 한다. 셋째, 해외 기업 사례를 통해 그린 마케팅 전략에 대한 함의와 시사점을 도출하고자 한다. 연구결과 다음과 같이 함의와 시사점을 도출할 수 있었다. 첫째, 장기 경영전략에 있어서 환경문제를 반드시 포함해야 한다. 둘째, 환경사업에 대한 투자를 활성화하고 적극적으로 추진해야 한다. 셋째, 그린마케팅의 차이점은 기업, 소비자, 정부 및 기타 협회 등 다자 협력 관계를 구성하여 발전시켜 나가야 한다. 넷째, 친환경 정책과 관련된 모든 활동 인식에 대한 적극적인 교육 및 홍보가 뒷받침되어야 한다. Modern society is enjoying the benefits of rapidly developing science. Human beings are pursuing material values and experiencing an advanced and dimensional world of civilization. On the other hand, the environmental problems of resource depletion, pollutant emissions, and ozone depletion have reached a serious level today, threatening the global ecological environment and future coexistence of human societies. This study considered green marketing strategies that companies should pursue against the backdrop of factors that change the global ecological environment, and sought implications and implications for green marketing strategies through overseas P&G companies. For research purposes, first, we would like to consider the conceptual definitions and contents of green marketing. Second, I would like to consider the difference between green marketing and existing marketing and distribution strategy. Third, I would like to draw implications and implications for the marketing strategy I drew through the case of overseas companies. The results of the study have led to implications and implications as follows: First, long-term management strategies must include environmental issues. Second, investment in environmental projects should be activated and actively promoted. Third, the differences in green marketing should be developed by forming multilateral partnerships such as businesses, consumers, governments and other associations. Fourth, active education and promotion of all activities related to eco-friendly policies should be supported.

특수형태근로자의 특성과 유형에 관한 연구

임원호 ( Won-ho Lim ),윤성준 ( Sung-jun Youn ) K·기업경영연구원 2020 KBM Journal(K Business Management Journal) Vol.4 No.1

특수형태근로는 위환 위기 이후에 급격하게 진행된 노동 시장의 유연화의 영향으로, 특히 서비스업을 중심으로 급속히 증가하고 있다. 특수형태근로는 기업의 비용 삭감 전략으로서 정규직 대신에 도입된 새로운 고용 관계의 한 형태로 논의되고 있다. 본 연구는 특수형태근로종사자 특성과 유형을 파악하여 사회보험의 사각 지대에 있는 고용환경 변화에 대한 인식 제고와 대응에의 시사점을 제공하고자 한다. 첫째, 기존의 연구에서의 특수형태근로종사자의 개념에 대해 고찰하고자 한다. 둘째, 특수형태근로종사자의 발생 원인과 특징을 살펴보고자 한다. 셋째, 선행연구를 통해 특수형태근로자의 구조 및 형태를 파악하고자 한다. 넷째, 특수형태근로자의 유형별 특징을 고려한 사회보험 사각 지대의 특수성에 대한 관리와 시사점을 도출하고자 한다. 연구의 결과는 다음과 같다. 첫째, 특수형태근로 종사자에 대한 이해를 높이기 위해 고용 구조 및 형태 변화에 대한 인식의 변화가 중요하다. 둘째, 노동 실태가 사회보험 사각지대에 놓여 있는 일자리 변화에 대한 제도적 대응의 유연성이 요구된다. 셋째, 특수형태 근로자로서의 플랫폼 노동형태에 대한 다양성과 노동 구조 변화에 대한 사회적 합의가 진전되어야 한다. Special types of workplaces are rapidly increasing, especially in the service industry, due to the influence of the flexible labor market that has progressed rapidly since the crisis of crisis. Special forms of work are discussed as a form of new employment relationship introduced instead of full-time employment as a cost-cutting strategy for an enterprise. This study aims to identify the characteristics and types of special types of workers and provide implications for raising awareness and responding to changes in the employment environment in blind spots of social insurance. First, this study considered the concept of special type workers in existing studies. Second, this study also examined the causes and characteristics of special types of workers. Third, it is intended to identify the structure and form of special type workers through prior research. Fourth, it is intended to derive management and private points for the specificity of social insurance blind spots considering the characteristics of each type of special type worker. The results of the study are as follows. First, it is important to change the perception of employment structures and changes in form to enhance understanding of special types of workers. Second, flexibility in institutional response to job changes that are in the blind spot of social insurance is required. Third, social consensus on diversity and changes in the labor structure of platform labor as special types of workers should be advanced.

독일 에너지 협동조합 사례로부터 한국 협동조합의 함의

임원호 ( Won-ho Lim ),장석인 ( Sug-in Chang ) KNU기업경영연구소 2018 기업경영리뷰 Vol.9 No.2

This study observes what factors are important for the successful operation of the renewable energy cooperatives, which are growing every year under energy conversion in Germany, as a sustainable business. Cooperatives, one of the several types of social economy, operate transparently through active participation of citizens and democratic decision-making processes. The purpose of the present study is analyzing actual case studies of policies and energy cooperative within Germnay. The political implications for Korean society from German energy cooperative policy are summarized as follows. Firstly, German energy policy is recognized with the purpose for sustainable development and has been joined with climate change policy including long term time scale to 2050. Secondly, the energy cooperative case of Germany provides validity in terms of operational procedure and method in terms of problem solving through social participation, improvement of social equity, and further authenticity of environmental value through the German Energy Cooperative. Thirdly, the study of German energy cooperative should provide value as a business model in the function of regional self-reliance and job creation of renewable energy through energy cooperative.

수돗물을 사용하는 절수형 수전기구의 물 절약 효과 분석

임원호 ( Won-ho Lim ),김문준 ( Moon-jun Kim ) KNU기업경영연구소 2016 기업경영리뷰 Vol.7 No.1

This study was aimed to study the proposed water savings that can be achieved by using a water saving equipment at home in times of water shortage. The followings are the results of the study. First, in the case of water-saving faucets and shower heads, but you appreciate the water-saving faucet of the Organization, the evaluation of the water saving effect of water-saving toilet appeared to be relatively low. Second, water-saving use of the faucet mechanism satisfaction was generally high side, water-saving faucet Organization type using satisfaction Faucet - showed the case of water-saving toilets with toilet in order depending on the product is somewhat larger deviation of the experience - the shower head. Third, water-saving for the future purchase of faucet bodies even more positive perception than the negative perceptions about the common, even in Susan organizations look to different types of users purchase future water-saving faucet mechanism faucets user-showerhead user / non-user-toilet users shown in the order it was confirmed that use of satisfaction affects the purchase intention. This study by analyzing the effectiveness of water-saving faucet water-saving mechanism using tap reveals the differences in consumer perception of the type of water-saving faucet water-saving mechanism that has significant implications for the proposed improvements for the future.

A Study on Failure Factors and Success Strategies of Venture Companies

임원호 ( Won-Ho Lim ),장석인 ( Sug-in Chang ) 사회혁신기업연구원 2018 혁신기업연구 Vol.3 No.2

무한 경쟁의 시대에서 경쟁위위를 확보하기 위해서 신기술 혁신과 아이디어는 벤처기업의 오래 동안 갈 수 있는 비결이다. 벤처기업의 전략적 차원을 통해 도출된 전략유형 및 전략군의 분류는 벤처산업에 진입하려는 진입기업들에게 많은 도움을 줄 수 있게 전망된다. 본 연구는 기존의 연구에서 벤처기업의 경영의 부족과 제한된 자본을 살펴보고, 정부의 창업지원 및 벤처기업과 대기업적 병폐를 분석하여 벤처기업의 가장 핵심적인 경쟁력을 모색하고자 한다. 본 연구는 이미 육성되었던 벤처기업의 실패요인과 성공한 벤처기업의 성공전략에 대한 분석함과 동시에 성공한 벤처기업을 통하여 다양한 문제점을 극복하고 성공전략을 분석하고자 한다. In order to secure a competitive position in the age of endless competition, new technology innovations and ideas are the long-term secrets of venture companies. The classification of strategic types and strategic groups derived from the strategic dimensions of venture firms is expected to be of great help to entry companies seeking to enter the venture industry. This study examines the lack of management and limited capital of venture firms in the existing study, and seeks the core competitiveness of venture firms by analyzing the government's support for start-ups and the ills of venture firms and large corporations. This study analyzes the failure factors of successful venture firms and the successful strategies of successful venture firms. At the same time, it attempts to overcome various problems and analyze success strategies through successful venture firms.

해외 사례에서 본 한국 벤처기업의 국제경쟁력 강화 방안

임원호 ( Won-Ho Lim ) 사회혁신기업연구원 2020 혁신기업연구 Vol.5 No.1

본 연구는 해외 벤처생태계 사례를 중심으로 한국 벤처기업의 국제경쟁력 강화 방안에 대한 연구를 진행하였다. 한국은 정책적 필요성에 의해 1997년 벤처기업에 관한 특별조치법을 제정하여 벤처기업 성장을 위한 제도적 장치를 마련하고 다양한 측면에서의 벤처기업의 양적 성장을 견인하여 왔다. 2020년 2월 중소벤처기업부는 벤처기업 제도의 개선을 위해 그간 벤처인 플랫폼을 통해 기술보증기금 및 중소기업진흥공단, 벤처캐피털 중심으로 운영해오던 벤처확인 제도를 혁신성 기반의 민간위탁 기관이 운영하는 민간 주도형으로 벤처확인 제도로 개편하였다(2021년 2월 11일 시행). 본 연구는 민간 주도의 벤처 확인제도의 전환 시점의 변화에 즈음하여 해외 벤처 생태계 조성 사례를 고찰하고, 4차 산업혁명 시대에 적합한 글로벌 벤처 생태계로의 전환과 국제 경쟁력 강화 방안에 대한 시사점을 제공하고자 하였다. 연구결과 다음과 같이 시사점을 정리할 수 있었다. 첫째, 기술과 인재육성에 대한 투자가 최선의 정책임을 시사해 준다. 둘째, 글로벌 벤처클러스터 연결을 통한 해외 기술, 자본, 인력 국내 역 유입 환경 조성이 필요하다. 셋째, 상호 국제 교류를 통한 매쉬업(Mash up)으로 기술혁신 활성화가 필요하다. 넷째, 벤처 기술 집적 생산기지로서의 글로벌 교두보를 확보(시험생산 기지화) 해야 한다. 다섯째, 부동산 자금의 벤처 시장 투입 전환을 위한 환경을 마련하고, 국제 M&A 시장 확대 및 고도화를 추진해야 한다. 여섯째, 벤처기업가 정신, 리더십 교육 강화를 통해 벤처 정신을 계승 발전시켜 나가야 함을 시사해 준다. This study was conducted on ways to strengthen the international competitiveness of Korean venture companies, focusing on overseas venture ecosystem cases. By policy necessity, Korea enacted the Act on Special Measures for Venture Businesses in 1997 to prepare institutional devices for venture business growth and drive the quantitative growth of venture companies in various aspects. In February 2020, the Ministry of SMEs and Startups reorganized the venture verification system, which had been operated mainly by the Korea Technology Guarantee Fund, the Small and Medium Business Corporation, and venture capital, through the venture business platform, into a private-led venture verification system operated by a private entrusted institution based on innovation (implemented on February 11, 2021). This study was intended to examine the cases of the creation of overseas venture ecosystem in time for the transition of the private-led venture confirmation system, and to provide suggestions on how to transform into a global venture ecosystem suitable for the era of the Fourth Industrial Revolution and strengthen international competitiveness. Studies have shown that: First, it suggests that investment in technology and human resources development is the best policy. Second, it is necessary to create an environment for reverse inflow of foreign technology, capital, and manpower into Korea through the connection of global venture clusters. Third, it is necessary to promote technological innovation by mash-up through mutual international exchanges. Fourth, it should secure a global bridgehead (test production base) as a production base for venture technology aggregation. Fifth, the government should prepare an environment for the conversion of real estate funds into venture markets, and push for the expansion and upgrading of international M&A markets. Sixth, it suggests that venture entrepreneurs should inherit and develop their spirit by strengthening their spirit and leadership education.

젖소에서 $PGF_2{\alpha}$ 투여에 의한 발정 유도 후 수태율과 다른 인자와의 관계

박철호,임원호,서국현,오기석,손창호,Park, Chul-Ho,Lim, Won-Ho,Suh, Guk-Hyun,Oh, Ki-Seok,Son, Chang-Ho 한국수정란이식학회 2010 한국동물생명공학회지 Vol.25 No.3

The purpose of this study was to determine the relationship between conception rate and other parameters (body condition score; BCS, progesterone concentrations and follicle size) before estrus induction with $PGF_2{\alpha}$. The conception rate in cows with (2.75, 2.75 to 3.25 and 3.25), BCS regardless of AI (artificial insemination) time was 47.5, 67.5% and 48.5% at $PGF_2{\alpha}$ injection, respectively. The conception rate regardless of BCS was 59.0% in cows inseminated based on detected estrus, and 46.2% in cows inseminated at 72 to 80 hours (timed artificial insemination, TAI) after $PGF_2{\alpha}$ injection. The conception rate regardless of AI time was 43.0% in cows with low progesterone concentrations (less than 1.0 ng/ml), and 67.5% in cows with high progesterone concentrations (more than 1.0 ng/ml) at $PGF_2{\alpha}$ injection. The conception rate regardless of progesterone concentrations was 59.9% in cows inseminated based on detected estrus, and 48.1% in cows of TAI after $PGF_2{\alpha}$ injection. The conception rate regardless of AI time was 36.0% in cows with small dominant follicles (less than 5 mm), 56.0% in cows between 5 mm to 10 mm of follicle size, and 65.5% in cows with large dominant follicles (more than 10 mm) at $PGF_2{\alpha}$ injection, respectively. The conception rate regardless of follicle size was 57.3% in cows inseminated based on detected estrus, and 47.6% in cows of TAI after $PGF_2{\alpha}$ injection. These results indicated that if the cows with BCS 2.75 to 3.25, active corpus luteum, and/or large dominant follicle (more than 10 mm) are used for estrus induction, the conception rate will be greater.