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테마관광의 경험적 가치에 따른 감정반응, 지역이미지가 행동반응에 미치는 영향 연구
이재곤 ( Jaekon Lee ),이규상 ( Kyusang Lee ) 관광경영학회 2018 관광경영연구 Vol.82 No.-
A study on the Behavior response of Emotional response and Local image for the Experience value by the Theme tourism. There are 4 hypotheses based on Theme tourism reviews. Then we tested the data from questionnaires using SPSS 22.0. the data were collected for a month from January 10 to March 30. First, according to analysed result, three out of six as affective facts of The Experience value influenced on Emotional response. Second, five out of six as affective facts of The Experience value on Local image(affective image) and three out of six as affective facts of The Experience value on Local image(cognitive image) third, one out of one as affective facts of Emotional response influenced on Behavior response(Recommend intention) and one out of one as affective facts of Emotional response influenced on Behavior response(Revisit intention). Last, one out of two as affective facts of Local image influenced on Behavior response and two out of two as affective facts of Local image influenced on Behavior response(Revisit intention). As the result of this study, we will attract Theme tourists with better tourism products. It is necessary to seek and utilize it as a marketing plan through proper price and cost and A variety of infrastructure is being built and We must focus on the linkage with tourism and find solutions to improve tour product in Hwaseong-si so as not to lose sight of tourism development. Therefore, Hwaseong-si will have to try to show Differentiated theme product of Korea.
여행사 조직공정성이 조직신뢰와 조직유효성에 미치는 영향: 조직신뢰 매개효과를 중심으로
윤여산 ( Yeosan Yoon ),이재곤 ( Jaekon Lee ) 관광경영학회 2020 관광경영연구 Vol.100 No.-
The purpose of this study is to investigate how the perception of organizational fairness among travel agency employees affects organizational trust and organizational effectiveness. For samples, 231 valid samples were taken from September 1, 2020 to September 30, 2020. The analysis results of this study were analyzed using the statistical package of SPSS for Window version 22.0. Multiple regression analyses were performed for hypothesis testing, and the results of this study were as follows: First, the distribution fairness, procedural fairness and interaction fairness of organizational fairness have been shown to affect organizational trust. Second, organizational trust has been shown to affect organizational immersion, job satisfaction and turnover intention of organizational effectiveness. Third, it was analyzed that organizational fairness affects organizational effectiveness. Finally, organizational trust was confirmed to have a mediating effect in the relationship between organizational fairness and organizational effectiveness. It is important to gain the trust of employees based on the hypothesis test results and to ensure fairness is recognized for positive effects.