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      • 아디다스매장의VM을이용한브랜드활성화사례연구

        이미령 ( Lee Mi-ryung ) 대한전시디자인학회 2007 전시디자인연구 Vol.4 No.1

        VM(Visual Merchandising) is an expression of how to direct merchandising, and also is one of product sales strategies implemented to enhance customers’ purchasing desire by making them access visually to products as easily as possible. And, VM is a sales technique to make customers have an image of a shop as being sophisticated by visually delivering event programs of a shop or a brand and brand images to customers, and, furthermore, to promote purchasing convenience for customers by presenting a shop environment effectively. This paper was aimed at investigating effects of VM on revitalization of corporate brand as well as promoting understanding about the brand identity as a whole by defining brand and explaining brand identity, brand identity expression system, etc. Also it studied on VM which is a means of brand image revitalization by looking at the concept of VM, its strategy, application range, correlations between VM and brand image and so forth. In addition, to objectively explain the applicability of research results to reality, effects of VM on corporate brand revitalization were described in a positivistic manner having selected ADIDAS which is a representative sports brand as the subject of this case study

      • KCI등재

        모노가타리 문학에 나타난 웃음의 양상과 의미 : 철학적 웃음담론의 원용을 통해

        이미령(Lee, Mi-Ryung) 일본어문학회 2021 일본어문학 Vol.93 No.-

        本研究は、日本の物語文学に現れた笑いの様相と意味を欧米の様々な笑い談論を援用して再解釈することを目的とした。これにより、計7つの作品から「笑」の字を含む用例をすべて引き出して分析した。やはり注目すべき点は『源氏物語』に頻出する「人笑へ」である。ベルグソンは笑いの本質を嘲弄ととらえ、笑いの機能を教化的なものと規定したが、『源氏物語』に登場する多くの女性人物は「人笑へ」になるのではないかと恐れる。このような考えは、逆に嘲弄、嘲笑される前に自分の行動を事前に制御する事前検閲の機能として作用し、さらには罪の意識に拡張され、再び自分を縛りつける呪縛として作用する。「人笑へ」を意識する人物は社会的存在としての価値を認められ生活を維持することができたが、これを意識せず規範から逸脱する人物は社会構成員によって笑いで懲罰される現象が起きているのである。この懲罰的意味での笑いの機能を積極的に活用した作品が『落窪物語』であろう。 以上の考察から確認できるように、劣等な者に対する嘲笑は相対的な優越感から出る満足感を表す自然な現象であり、このような笑いに対する理解のための一つの道具として西洋哲学の笑いの「優越論」は非常に有用であろう。 This study was aimed at reinterpreting the aspects and meanings of laughter in Japanese Monogatari literature by using various western discourse on laughter. Bergson identified the nature of laughter as mockery and defined the function of laughter as edifying, and many female figures in 『Genji Monogatari』 fear to become the target of “Hitowarae”. This idea serves as a function of pre-censorship, which controls one’s behavior in advance before being ridiculed or laughed at, further extends into a sense of guilt, acting as a shackle to suppress oneself again. Those who were conscious of “Hitowarae” were able to gain recognition as social beings and maintain their lives, but others who were oblivious to it and deviated from the norm were punished with laughter by members of society. 『Ochikubo Monogatari』 may be a work that took full advantage of the function of laughter in this punitive sense. While the laughter depicted in 『Genji Monogatari』 plays the edifying role through bringing the consciousness of “Hitowarae” to characters, the laughter depicted in 『Ochikubo Monogatari』 plays the punitive role through directly ridiculing and laughing at those who commit unfair acts. As can be seen in the above examination, Monogatari works depicted lots of natural laughter arising from being conscious of “superiority over others”, which is one of human being’s most primitive feelings.

      • KCI등재
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        『겐지 모노가타리』의계절독경(季の御讀經) 고찰

        이미령 ( Mi Ryung Lee ) 한국일어일문학회 2014 日語日文學硏究 Vol.91 No.2

        季の御讀經は平安時代に行われた宮中行事の-つで、春秋に國家安泰を祈るため僧侶達を宮中に招いて大般若經の讀誦をさせる法會を言う。特に『源氏物語』に敍述されている季の御讀經は中宮の主催で行われるのを極めて美しく描射している。實際、平安時代の最高の權力家であった藤原道長とその娘である彰子中宮は季の御讀經と法華八講會などの佛敎行事を頻繁に開催している。『源氏物語』の季の御讀經はそのような歷史的な人物と行事を背景にしている。故に『源氏物語』の季の御讀經を把握するためには歷史的な背景も供に考察すべきである。それで本稿では『源氏物語』の季の御讀經の具體象と其の行事の裏に隱されている政治的な意圖について考察する。また當時、平安時代の貴族達が持っていた四季觀とその四季觀が反映されている季の御讀經との關連性を把握する。それを通じて季の御讀經という佛敎行事が物語の中で何の役割を果たしているか、考察してみる。 “Kinomidokyou” is one of the ritual events held in the Heian period. In springand fall, Buddhist monks were sent into the palace to recite “the Sutra of GreatWisdom”. This Buddhist ceremony was done for the national tranquility. From amongseveral Buddhist rituals and events which are described in “Genjimonogatari”, thispaper looks deeply into “Kinomidokyou”. That is, this paper is intended to figureout what religious and political status this event has and what the Japanese culturalroot is in Monogatari, by understanding the correlation between the nobles’ thoughtson four seasons in the Heian period and “Kinomidokyou” which reflects theirthoughts. In reality, Hujiwarano mitinaga who was the most powerful person in Heian periodand Syousi who was his daughter and also the queen consort of Emperor Itijyoufrequently held Buddhist rituals such as “Kinomidokyou” and “the ceremony ofreading eight books of ‘the Sutra of the Lotus’” in person. Therefore, these historicalfigures and events became the basis of “Kinomidokyou” which appears in”Genjimonogatari”. In this story, the details can be understood by paying attentionon the main character “Hikarugenji” and the Queen “Akikonomu” who had him onher side. However, “Kinomidokyou” of “Genjimonogatari” is not only depicted asa Buddhist ritual that had political intention. That is, the nobles’ ritual of seasonsis portrayed splendidly by showing the behaviors of Akikonomu who presided over”Kinomidokyou” and the main female character Murasakinoue who supported thisevent. From this aspect, the way that the debate on superiority of spring and autumn(which is a unique thought on four seasons) is reflected in the piece and how thisis applied to the character`s life can be understood. Furthermore, aestheticconsciousness in “Genjimonogatari” can also be found out.

      • KCI등재
      • KCI등재
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      • 부산 지역 미용실의 실내공기 오염

        유의경,황인철,이미령 高神大學校保健科學硏究所 1998 보건과학연구소보 Vol.8 No.-

        In order to grasp how the indoor air levels affect on job satisfaction of beauty salon workers, we analyzed air environment levels of 30 beauty shops in Pusan and surveyed questionnaires of 130 persons who have worked there. The indoor temperature, relative humidity, discomfort index, and affective temperature were in comfort zone. Most measured values in the afternoon were higher than in the morning. Carbon dioxide concentration(1,115.6±766.7ppm even for A.M.) and monoxide(13.0±58.78ppm only for P.M.) were higher than safety standards(1,000 and 10 ppm, respectively). The indoor dry bulb temperature was positively correlated with discomfort index, globe and effective temperature(r=0.961, 0.665, and 0.957, respectively), while air velocity negatively with carbon di- mono-oxide and suspended dust quantity(r=0.416, -0.276, and -0.372, respectively). Backward stepwise regression equation showed that job satisfaction was affected by indoor air levels and environment recognition: Job satisfaction = 106.101 - 1.451(Environment recognition) + 4.137(Job responsibility) + 3.051(Job recommendation) - 4.008(Job renunciation) + 12.329(Relative humidity in the afternoon) + 12.378(Noise in the afternoon). From these results we conclude that the indoor physical environment plays a significant role in job satisfaction of beauty salon workers.

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