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커피전문점 선택속성의 중요도와 만족도가 재방문의도에 미치는 영향
윤효실(Yoon, Hyo-Sil),오서경,윤혜현(Yoon, Hye Hyun) 한국호텔외식관광경영학회 2015 한국호텔외식경영학회 학술발표논문집 Vol.- No.-
The purpose of this study is to research th effect of importance and satisfaction of coffee shop selction attribution on customer revisit intention. To test the hypothesis proposed, data were collected from 223 coffee main targets and analyzed with SPSS 20.0 for window with Paired t-test and IPA. IPA and multiple regression analysis were used to test the model. Main results of this study are indicated below. Frist, the result of Paired t-test, what customers regarded as being the most important were ‘kindness of the staff’, and ‘price of the coffee’, ‘Diversity’, ‘taste of coffee’ are key satisfaction factors the choice of brand coffee shop. All important factors level is more than high satisfaction factors level. Second, the results of multiple regression analysis is that outcome results service, quality of coffee, recommendation has positive effect on customer revist intention. This research has several important theoretical and managerial implications and has several limitations.
윤효실(Hyo Sil Yoon),윤혜현(Hye Hyun Yoon) 한국호텔외식관광경영학회 2013 호텔경영학연구 Vol.22 No.1
The purposes of this study were to understand the influence of personal consumption value upon purchase intention of environment friendly agricultural products, and to empirically analyze whether environmental conscious behavior play a moderating role between the relations of the personal consumption value and purchase intention. Based on total 450 samples obtained from the empirical research, this study reviewed reliability and fitness of research model and verified total 2 hypotheses with SPSS 18.0 program. Data were analyzed by frequency analysis, factor analysis, reliability analysis, correlation analysis, and hierarchical regression analysis. According to the results of this study, four factors of personal consumption value(conditional value, social status value, functional value, and emotional value) had significantly positive effects on purchase intention, epistemic value had not significantly effective. In addition, the effect of personal consumption value upon purchase intention was partially moderated according to environmental conscious behavior. A group of high environmental conscious behavior’s consumers partly had positive moderating effect. Limitations and future research directions are also discussed.
특급 호텔의 다양성 관리가 식음료 종사원의 직무열의 및 조직몰입에 미치는 영향
정효선,윤효실,윤혜현,Jung, Hyo Sun,Yoon, Hyo Sil,Yoon, Hye Hyun 한국식품조리과학회 2016 한국식품조리과학회지 Vol.32 No.3
Purpose: The purpose of this study was to understand the interrelationships among diversity management, employees' job engagement, and organizational commitment in a deluxe hotel. Methods: In a total of 344 F & B employees obtained from empirical research, this study reviewed the reliability and fitness of the research model and verified a total of 4 hypotheses using the Amos program. Results: The proposed model provided an adequate fit to the data, $x^2$=316.722 (df=112), CMIN/df=2.828, GFI=0.899, NFI=0.941, IFI=0.961, TLI=0.953, CFI=0.961, RMSEA=0.073. SEM results showed that diversity management (building cultural awareness: ${\beta}$=0.206; pragmatic management policy; ${\beta}$=0.315) had a positive and significant influence on job engagement. Also, employees' job engagement (${\beta}$=0.623) had significant positive effects on organizational commitment. Conclusion: This study shows diversity management of hotel employees and its effectiveness as well as which diversity management is needed positive attitude.