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강경영,김금순,오경애,왕향,이민옥,이지현,정진아,조귀선 연세대학교 생활과학대학 1989 婦學 Vol.22 No.-
The purposes of this study were to investigate historial background of men's hight casual wear in Korea and to make a suggestion for '89 s/s design based on the market research. The results of the market research show men's hight casual wear market divided into formal brand and informal brand, there is no great difference between their target markets which is based on age, taste, and price. On the basis of this results and the international fashion trend for '89 s/s, we suggested four trends for men's hight casual wear design in consideration of Time, Place, and Occasion.