중국 소비자의 한류 상품 선호 심리

오대원(Oh Dae Won) 한국상품학회 2015 商品學硏究 Vol.33 No.1

본 연구는 중국 소비자가 한류상품을 선호하는 심리적 이유를 동조효과와 균형이론에서 찾으려고 했다. 중국 소비자의 한류 선호 맥락에서 동조효과는 동료집단의 영향을 받아 한류 상품을 좋아하는 것이고, 균형이론은 본인이 선망하는 한류 스타 때문에 해당 한류 상품을 좋아하는 것이다. 중국 베이징의 대학생들을 대상으로 한 실험연구에서 다음과 같은 사항을 발견하였다. 드라마, 대중가요, 영화, 음식, 게임, 패션, 관광 등 모든 한류 상품 유형에서 동조효과가 나타났다. 즉 동조효과의 영향을 많이 받는 중국 소비자는 동조효과의 영향을 적게 받는 중국 소비자에 비해, 한류 상품을 더 호의적으로 평가하는 것으로 나타났다. 그리고 드라마의 경우 한류 호감이 높은 집단에서 동조효과가 강했고, 가요와 음식의 경우 한류 호감이 낮은 집단에서 동조효과가 강했다. 영화의 경우 동조효과가 잘 나타나지 않았고, 게임, 패션, 관광의 경우 한류 호감 정도와 상관없이 동조효과가 잘 나타났다. 또한, 균형이론 효과는 드라마, 가요, 영화 분야에서 크게 나타났고, 나머지 분야는 상대적으로 적게 나타났다. 한편, 음식, 패션, 관광 분야의 경우 한류 호감 정도가 낮을 때 균형이론 효과가 잘 나타났다. This Study researched psychological mechanisms of the korean waves in the context of the conformity effect and the balance theory. The conformity effect means the impacts of reference group on preference, and the balance theory is related with the effects of entertainment stars. The results of experimental studywere following. The impacts of the conformity effect on the chinese consumers were extensive. The group of the high conformity effect condition preferred all kind of the koreanwaves to the group of the lowcondition. Specifically, the consumers who have considered the koreanwaves favorably preferred the korean TV dramas by the influence of the conformity effect, however, the consumers who have thought the waves unfavorably preferred the korean pops and foods by the influence of the effect. The conformity effect have rarely impacted on the chinese in the case of movie, but the effect have influenced on them in computer games, fashion, and tourism without regard to the chinese usual preference for the korean waves. By the way, the effects of the balance theory influenced on them intensively in TV dramas, pops, and movies, and the consumers who have thought the korean waves unfavorably preferred the Korean foods, fashion, and tours by the influence of the balance theory.

의약분업 전후의 지방공사의료원 생산성과 효율성분석: 모수적,비모수적 추정방법을 이용하여

오대원 ( Dae Won Oh ),이종훈 ( Jong Hoon Lee ),민인식 ( In Sik Min ) 한국보건경제정책학회 2007 보건경제와 정책연구 Vol.13 No.1

The purpose of this paper is to estimate efficiency and productivity change of Korean Regional Public Hospital before and after the Separation of Dispensary from Medical Practice. Depending on parametric(Stochastic Frontier Approach) and non-parametric approaches(Malmquist Index), we estimate efficiency by using SFA translog model and productivity change by using Malmquist Index. The empirical results show that production inefficiency(not cost inefficiency) made Regional public hospital have productivity reduction after the Separation of Dispensary from Medical Practice. Regional public hospital made effort to improve their cost inefficiency by way of technical progress. Moreover, Regional public hospital in Metropolitan city became less productive than those in Non-metropolitan city in spite of their effort to improve cost inefficiency and technical progress.

중국의 위안화 국제화 가능성 분석

오대원 ( Dae Won Oh ) 한중사회과학학회 2009 한중사회과학연구 Vol.7 No.3

After the global financial crisis, China is demanding the reform in international monetary system and pursuing the internationalization of its domestic currency, RMB. In this paper, I analyze the potential of RMB to become international currency. In order to estimate the official demand and private demand for RMB as an international currency, I conduct an analysis on the effects of GDP, trade volumes, price and exchange rate stability, and development of financial market, on the internationalization of currency by using panel data. The results of analysis show that it is expected to be little possible for RMB to be used as reserve currency that is the official demand for international currency. However, in this paper, I find the possibility that RMB could become international currency, from the demands for RMB bonds, which are based on the surplus of China`s trade balance made within the Asian region.

중국 지방 재정 규모 및 변동성과 성장

오대원 ( Dae Won Oh ),정기헌 ( Ki Hun Jung ) 한국재정정책학회 2014 財政政策論集 Vol.16 No.1

Conventionally, government expenditure is one of the important factor for economic growth. However, in this study, we approach estimate of effect to growth by government expenditure scale with volatility. Volatility of fiscal has positive or negative effect. For this study, we are using 5 year average data from 31 chinese local government data during 1980-2009, and analyse through Panel Least Square and Seemingly Unrelated Regression for robust test. In the result, Chinese local government expenditure scale has negative effect to growth and volatility has positive effect.

세미나 4 : 중국의 금융개혁과 상업은행생산성변화

오대원 ( Dae Won Oh ) 국제지역학회 2007 국제지역학회 춘계학술대회 Vol.2007 No.-

오염물질 배출량을 고려한 중국의 지역생산성 분석 -중국 285개 지급시(地級市)를 대상으로-

오대원 ( Dae Won Oh ),유자영 ( Ja Young Yu ) 한중사회과학학회 2013 한중사회과학연구 Vol.11 No.1

중국의 도시주택가격 결정요인과 부동산금융 부실화 가능성 분석

오대원 ( Dae Won Oh ),강소연 ( So Yon Kang ) 한중사회과학학회 2010 한중사회과학연구 Vol.8 No.3

This study analysis the determinants of Chinese urban housing prices and the possibility of housing finance insolvency. Since the global financial crisis there was housing prices boom in urban areas. By 31 local panel data analysis, I found the factors that determine China`s urban housing prices. Those were income increasing and population growth and the influence of increasing income factor is greater. By Chinese urban housing price analysis I found that Debt to Icome ratio is over 60%, Price to Income ratio has exceeded 8.24. And except top 10% of the total household it was higher than normal level of DTI & PIR. There is possibility of housing financial insolvency if there is a sharp drop in housing prices. However, the impact on the entire financial system is expected to be limited.

지방공기업 부채와 수익성 간 관계에 대한 실증 분석 -대전,충남 지역을 중심으로-

오대원 ( Dae Won Oh ),임응순 ( Eung Soon Lim ),문용필 ( Young Phil Moon ) 한국재정정책학회 2016 財政政策論集 Vol.18 No.1

This study tries to show the political implication by comparing the current debt status of local public enterprises to the national average level and analysing the effect of amount of debt to the management performance. As the result of panel analysis of relationship between local public enterprise and the management performance, the debt can have positive effect to the performance of Daejeon and Chungnam. Especially, the effect has higher effect to local firm and provincial industrial complex than local direct management enterprise. Considering these, the debt of Daejeon and Chungnam is not for major concern. However, the pace of debt increasing should be watched since it is rapid.

중국 상업은행 효율성 분석

오대원 ( Dae Won Oh ) 국제지역학회 2007 국제지역연구 Vol.11 No.1

본 연구는 중국 상업은행을 대상으로 기술효율성을 순수 기술 효율성과 규모효율성으로 분해하여 측정 평가하였다. 전체은행의 경우 기술 비효율성은 45.3%로 나타났는데, 순수 기술 비효율성은 4.3%로 규모의 비효율성 63% 보다 훨씬 적게 나타나 자원의 비효율적인 운영에 따른 비효율성보다는 생산규모에 따른 비효율성에 문제가 있는 것으로 나타났다. 또한 전체 12개 은행 중 8개가 수익 체감을 경험한 것으로 나타났다. 그리고 민간상업은행과 국유상업은행 간에는 순수 기술 효율성에 유의한 차이가 없었으나 규모의 효율성에서 크게 차이가 나타나 국유상업은행이 보다 비효율적이었다. 국유상업은행의 기술효율성 개선을 위해서는 개별 은행의 자원활용 효율성 개선 노력보다는 정부의 금융시스템 구조개혁 등 규모효율성 개선을 통한 노력이 더 유효할 것으로 기대된다. The purpose of this paper is to estimate technical efficiency, scale efficiency, and pure technical efficiency by 3 inputs and 2 outputs of Chinese commercial banks. Depending on the non-parametric methods(DEA), we estimate technical efficiency using inputs and outputs of 12 Chinese commercial banks without assuming price of goods or behavior of optimization. The average technical efficiency of total banks under constant return to scale and weak disposability is 0.54 in 2004. The technical inefficiency was caused by 4.3% in pure technical inefficiency and 63% in scale failure. The empirical results show that inefficiency has much more to do with the scale of production rather than the inefficient utilization of resources, and the banks under decreasing return to scale occupies almost 70% of total banks, implying those should reduce their production scale. This evidence is more obvious in state owned banks.

중국 상업은행의 생산성 변화

오대원(Dae-Won Oh) 한국무역학회 2006 한국무역학회 국제학술대회 Vol.2006 No.12

Banking reforms have been the centre of China's overall effort to transform a centralized economy into a market-based economy since 1978. And Chinese commercial banks are increasingly facing competition from their foreign rivals as China implements the deregulation of foreign entry under WTO. This paper examines the productivity change, technical efficiency change and technological change of 14 Chinese commercial banks over the period 1998 to 2004. The evidence of this analysis shows the change in Chinese banks' efficiency and productivity following the program of deregulation and banks reform initiated by the government in 1999. Results show that the large state-owned banks and private banks have improved their productivity in 1998-2004. In pre- banks reform eras state-owned banks' productivity has fallen off mainly due to unfavorable technological change but In post-banks reform eras state-owned banks' productivity has grown up mainly due to technological progress, and technological progress consistently dominates the productivity change of Chinese commercial banks. The financial deregulation and reform of 1999 was found to improve productivity levels including technological change.