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아웃도어 브랜드에 대한 소비자의 공동체의식이 행위적 몰입, 구매만족도 및 재구매의도에 미치는 영향
장은정 ( Eun Jeong Jang ),안인숙 ( In Sook Ann ),이은진 ( Eun Jin Lee ) 복식문화학회 2015 服飾文化硏究 Vol.23 No.5
This study analyzed the effects of consumers’sense of community regarding outdoor brands on behavioral commitment, purchasing satisfaction, and repurchasing intention and analyzed the effects of behavioral commitment and purchasing satisfaction on repurchasing intention. Additionally, this study analyzed the differences in sense of community, behavioral commitment, purchasing satisfaction, and repurchasing intention according to the types of outdoor consumers’consumption values. A survey was conducted from July 20th to 30th, 2015, and 527 responses were used for the analysis. The results of this study are as follows. First, consumers’sense of community regarding outdoor brands was classified into mutual influences, sufficiency necessity, emotional connectedness, and sense of belonging. Second, outdoor consumers’sense of community had positive impacts on behavioral commitment, purchasing satisfaction and repurchasing intention. Third, outdoor consumers’behavioral commitment and purchasing satisfaction had positive impacts on repurchasing intention. Fourth, there were differences in the outdoor consumers’sense of community, behavioral commitment, purchasing satisfaction, and repurchasing intention according to the types of consumption values. Therefore, outdoor brands can strengthen the relationship with customers considering values and behavior, suggesting the need for a strategy that promotes consumers’sense of community with sustainable management activities that save the environment and local community.
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In vitro 및 In vivo에서 펙틴의 비만 억제 효과
권진영(Jin-Young Kwon),안인숙(In-Sook Ann),박건영(Kun-Young Park),최홍식(Hong-Sik Cheigh),송영옥(Yeong-Ok Song) 한국식품영양과학회 2005 한국식품영양과학회지 Vol.34 No.1
펙틴의 비만억제 효과 및 지질저하 효과를 3T3-L1 adipocyte cell culture system과 20% 고지방식이를 섭취시킨 흰쥐에서 살펴보았다. 펙틴을 첨가한 3T3-L1 adipocyte cell의 글리세롤 농도는 대조군에 비해 유의적인 차이가 없었으나, leptin의 농도는 85% 유의적으로 감소하여(p<0.05) adipose 세포에 지방 축적을 억제하는 효과가 있음이 확인되었다. 흰쥐를 이용한 동물실험에서 실험군간의 식이섭취량에는 차이가 없었으나 20% 지방을 섭취시킨 쥐는 정상식이군에 비해 체중이 50% 증가하였고, 고지방식이에 펙틴을 10%와 20% 첨가시킨 군에서는 체중이 각각 12% 및 16% 감소하였다. 상대적인 내장지방의 함량(g/100 g body weight)은 ND4.3 g, HFD 5.6 g, HFP10은 3.1 g, HFP20은 2.3 g로 펙틴 첨가군의 상대적인 내장 지방 함량이 정상대조군보다 낮아 펙틴의 비만억제 효과가 현저하였다. 고지방식이에 의해 상승된 혈장 중성지질, 총 콜레스테롤 및 LDL-콜레스테롤 농도는 펙틴 첨가에 의해 감소되었고, HDL-콜레스테롤은 증가하여 펙틴의 첨가에 의한 지질 개선 효과가 관찰되었다. 간 및 심장의 지질 농도 역시 고지방식이에 의해 증가하였으나 펙틴의 첨가에 의해 감소되었다. 특히 분변으로의 지질 배설 현상은 펙틴 첨가군에서 현저하게 나타났는데 이러한 펙틴의 효과는 첨가 농도 의존적으로 관찰되었다. 펙틴의 비만 억제 효과 내장지방의 축적을 억제하고, 소장에서 지질의 흡수를 방해하여 분변으로의 지질 배설을 촉진시키는 이외에도 다른 생리활성이 있을 것으로 생각된다. 이상의 결과를 살펴보면 펙틴은 고지방식이를 섭취하는 경우 복부지방 축적을 억제하는 효과가 체중감소 효과보다 크며 혈장 중성지질, 콜레스테롤 LDL 콜레스테롤을 떨어뜨리고 HDL 콜레스테롤은 상승시키는 효과가 현저한 것으로 나타났다. The effects of pectin on obesity was studied using 3T3-L1 pre-adipocytes and rats fed 20% high fat diets. The concentration of leptin released from 3T3-L1 adipocytes in the presence of pectin was significantly decreased by 85% compared to that of the control (p<0.05), however, glycerol concentration was not changed. These data indicate that pectin seems to inhibit lipids accumulation in the adipocytes rather than enhance the lipolytic activity. Forty Sprague Dawley rats were fed 20% high fat diet for 8 weeks to induce obesity and then divided equally into four groups. Experimental groups were normal diet group (ND), high fat diet group (HFD), HDF with 10% pectin group (HFP10), and HDF with 20% pectin group (HFP20). Diet for the each group was prepared to be iso-caloric following AIN-76 guideline. After obesity was induced, rats were placed on an restricted diet for 9 weeks. The body weight of HFD increased 50% (p<0.05) compared to the ND, while it was decreased by 12% and 16% for HFP10 and HFP20, respectively (p<0.05). The relative amount of visceral fats for HFD10 and HFD20 were decreased by 45% and 59% compared to that of HDF (130%), respectively (p<0.05). Pectin seems to have a greater effect on reducing visceral fats accumulation than weight reduction. Significantly increased level of triglyceride, total cholesterol or LDL-cholesterol in the plasma of HFD was returned to the normal or even below the normal by pectin diet, while the level of HDL-cholesterol increased. Lipid lowering effect was also observed in the liver and heart. These effects of pectin were dose-dependent. In conclusion, the beneficial effect of pectin on the obesity was observed from cell culture experiment and animal study in terms of inhibiting the accumulation of lipids in the adipocytes.
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