미러 방식의 실시간 동적 프로젝션 매핑 설계 및 동적 사물 검출 시스템 연구

안서영,서범석,홍성대,Soe-Young Ahn,Bum-Suk Seo,Sung Dae Hong 한국사물인터넷학회 2024 한국사물인터넷학회 논문지 Vol.10 No.2

In this paper, we studied projection mapping, which is being utilized as a digital canvas beyond space and time for theme parks, mega events, and exhibition performances. Since the existing projection technology used for fixed objects has the limitation that it is difficult to map moving objects in terms of utilization, it is urgent to develop a technology that can track and map moving objects and a real-time dynamic projection mapping system based on dynamically moving objects so that it can respond to various markets such as performances, exhibitions, and theme parks. In this paper, we propose a system that can track real-time objects in real time and eliminate the delay phenomenon by developing hardware and performing high-speed image processing. Specifically, we develop a real-time object image analysis and projection focusing control unit, an integrated operating system for a real-time object tracking system, and an image processing library for projection mapping. This research is expected to have a wide range of applications in the technology-intensive industry that utilizes real-time vision machine-based detection technology, as well as in the industry where cutting-edge science and technology are converged and produced.

베트남 K뷰티 화장품 시장 발전방안에 관한 연구

안서영(Seo-Young Ahn) 한국화장품미용학회 2021 한국화장품미용학회지 Vol.11 No.3

Recently, the global Hallyu craze has established itself as a new cultural icon in Korean society. The fact that Koreas cultural competitiveness has power gives strength to the national brand of Korea, which can have a positive effect on the industry as well. The purpose of this study is to propose a plan so that K-beauty, which is playing a role as a major player and a field of Hallyu, can further develop, especially in the Vietnamese cosmetics export market. Specifically, as a branch of the Korean Wave, it was attempted to analyze the success factors of K-beauty, which plays a part in the national industrial development, and what factors need to be reinforced in the future. The research method was a literature study, which was classified and analyzed based on previous research materials such as domestic and foreign-related books, papers, and reports. Collected and analyzed. The research results are as follows. First, the direction of beauty Korean wave K-beauty is set by enhancing the national image. For this, it is necessary to set the direction of K-beauty using the national image and to commercialize this image. Second, it is necessary to brand products and services. Hallyu beauty products and services should be branded and exported under an organized system. Third, a new advertising strategy is needed. As an advertising strategy to expand and develop K-beauty, first, it is necessary to actively use new advertising media. Fourth, development strategies for each sector should be prepared. In the field of hair and makeup, a planning system that reads organizational activities and trends in connection with global hair and makeup star stylist discovery and training, branding of beauty salons, and global celebrity management system and connecting them to business and sales performance is required.

NFT 미술품 구매/투자에 따른 문제점 분석과 해결방안 연구

안서영(seo young Ahn),김오윤(oh youn Kim),남현우(Hyun Woo Nam) 한국디자인리서치학회 2024 한국디자인리서치 Vol.9 No.1

국내 저가화장품 브랜드의 아이섀도우 색채특성

안서영 ( Seo-young Ahn ),신세영 ( Sae-young Shin ) 한국미용예술경영학회 2012 미용예술경영연구 Vol.6 No.1

This study was to investigate color characteristic of low cost cosmetics brand based on eye shadow which expressed color characteristic best due to accounting for the most color gamut. The subjects were 4 low cost cosmetics brands such as Misha, The Face Shop, Skin Food, Etude and Misha-18, The Face Shop-18, Skin Food-27, Etude-21 all 84 were analyzed focusing on eye shadow proposed on the Website by February 2012. Lateral color was extracted using Adobe Photoshop on a computer monitor and then color values were extracted by measuring the RGB values, using Munsell Conversion version 11 and converting into HN/C values. Munsell color system was analyzed by 10 colors and colors were classified as 12 colors and colorless by PCCS. The findings indicated that there were differences among brands but eye show colors of low cost cosmetics had RP, YR in common, colors ere ltg, sf, It.

국내 TV 홈쇼핑에 따른 화장품 구매현황과 요인에 관한 연구

김숙진(Kim, Sook Jin),안서영(Ahn, Seo Young) 한국디자인문화학회 2017 한국디자인문화학회지 Vol.23 No.4

미의 관심이 증가되면서 오늘날 미용 분야가 차지하는 비중은 매우 크다. 그중 화장품이 대표적인 산업이라 할 수 있다. 외모에 대한 관심이 많아지고 여성들은 소비심리가 높아지면서 시간과 장소 등에 구애받지 않는 합리적이고 실용적인 쇼핑성향을 갖고 있으므로 바쁜 현대인들에게 TV홈쇼핑에 대한 관심과 이용이 증가 되고 있다. 이에 본 연구에서는 국내 TV 홈쇼핑에 따른 이 · 미용 부분의 기초 화장품, 메이크업 화장품, 모발 화장품 등 순위의 구매현황과 요인을 분석함으로써 실태 및 동향을 파악할 수 있으며, 소비자의 충성고객 유치를 높이고 국내 TV홈쇼핑 화장품시장의 마케팅 기초 자료와 전략 수립에 도움을 주고자한다. 본 연구방법은 국내 TV홈쇼핑 화장품 구매현황과 요인을 분석하고자 문헌 고찰과 실증 분석을 병행하여 실시하였다. 연구범위는 첫째, 한국기업평판연구소가 발표한 홈쇼핑 브랜드 평판지수에 따라 2016년 12월 17일부터 2017년 1월 18일까지의 브랜드 빅데이터 분석 결과와 둘째, 2017년 1월 1일부터 2017년 6월 4일까지 주문수량을 기준으로 상반기 TV홈쇼핑별 히트상품 Top10’ 에서의 인기 순위에 오른 GS shop, 롯데홈쇼핑, CJ오쇼핑, 현대홈쇼핑, NS홈쇼핑 5개사로 최종 선정하였다. 종합한 결과는 다음과 같다. 첫째, 국내 TV홈쇼핑 GS shop은 이 · 미용제품이 1~4위 상위권에 분포하였으며, 특히 모발 화장품이 강세를 보였고, 기초 화장품, 메이크업 화장품, 모발화장품이 다양하게 구매되어진 것을 알 수 있었다. 둘째, 국내 TV홈쇼핑 롯데홈쇼핑은 전반적인 화장품 순위에 따른 구매현황은 10위에 메이크업 화장품이 구매되어지고 롯데홈쇼핑은 다른 TV홈쇼핑에 비해 패션제품의 구매가 주를 이룬 것을 알 수 있다. 셋째, 국내 TV홈쇼핑 CJ오쇼핑은 1위, 7위, 9위 모두 이 · 미용 제품이 차지하였는데 특히 기초 화장품의 구매가 큰 것을 알 수 있다. 넷째, 국내 TV홈쇼핑 현대홈쇼핑 전반적인 화장품 순위에 따른 구매현황은 3위 메이크업 화장품, 5위 기초 화장품이 차지하였다. 기초 화장품 ‘A.H.C’ 아이크림은 4∼5년 전에 출시한 제품임에도 불구하고 홈쇼핑에서 꾸준한 인기를 보이고 있는 것을 알 수 있었다. 다섯째, 국내 TV홈쇼핑 NS홈쇼핑은 3위, 4위, 5위, 7위를 이 · 미용이 차지하고 있다는 것을 알 수 있다. 특히 NS홈쇼핑의 경우 식품 판매에 대한 고정관념을 깨고 이 · 미용 제품이 강세를 보인 것을 알 수 있었다. 본 연구의 결과를 통해 국내 각 홈쇼핑사 별로 화장품 제품들이 전반적으로 상위권 안에 진입한 것과 기초 화장품, 메이크업 화장품, 모발 화장품이 다양하게 디자인, 브랜드, 유행성, 품질, 가격, 구성, 기능, 광고 등의 요인에 의해 소비자들에게 구매되어진 것을 알 수 있었다. 이는 긍정적 홈쇼핑 화장품 시장의 인지도를 향상시켜 소비자에게 품질, 가격 등을 통해 소비자가 만족할 수 있는 새로운 시장 환경을 만들어 충성고객과 마케팅 영역까지도 확대시킬 수 있음으로 사료된다. 마지막으로 이 연구를 기점으로 향후 후속 연구에서는 좀 더 장기적인 자료를 수집하여 세분화된 내용분석 연구가 활성화되기를 기대한다. With increasing interest in beauty, today’s beauty market, especially the cosmetics industry, has grown as well. As a result of increasing interest in appearance and economic power of women who seek rational and practical shopping, more people are watching and using TV home shopping channels. This study analyzed sales of skincare products, makeup products, and hair products on TV home shopping channels in South Korea in order to analyze the market trend and provide basic data that can help improve customer loyalty and establish marketing strategy for South Korean TV home shopping channels. As a research method, literature review and empirical analysis were performed in order to analyze the cosmetics sales data of TV home shopping channels in South Korea. Regarding the research scope, in this study, first, the analysis of brand big data from December 17, 2016 to January 18, 2017 according to the home shopping brand reputation quotient published by Korea Reputation Center was used, and, second, GS Shop, Lotte Home Shopping, CJ O Shopping, Hyundai Home Shopping, and NS Home Shopping were selected according to ‘the 2017 first-half-year top 10 hit products of TV home shopping’ based on the orders from December 17, 2016 to January 18, 2017. The result was as follows: First, in GS Shop, beauty and cosmetics products were in the top four bestsellers. In particular, hair product showed high sales and the sales consisted of various product categories from skincare to hair and makeup products. Second, in Lotte Home Shopping, makeup products ranked 10th in the overall sales and, compared to other home shopping channels, most sales were of fashion products. Third, in CJ O Shopping, the first, seventh, and ninth highest sales were of beauty and cosmetic products, especially skincare products. Fourth, in Hyundai Home Shopping, the third high sales was of makeup products and fifth of skincare products. In particular, the skincare product ‘A.H.C Eye Cream,’ despite being launched 4 to 5 years ago, was consistently popular in the home shopping channel. Fifth, in NS Home Shopping, the third, fourth, fifth, and seventh highest sales were of beauty and cosmetic products. In particular, in NS Home Shopping, despite the preconception about food products, beauty and cosmetic products showed high sales. The result of this study shows that cosmetic products are generally among the highest sale products in different home shopping channels in South Korea, and that comsumers purchase various products from skin-care to make-up and hair products because of different factors such as design, brand, trend, price, product packaging, function, and adverthsement. The findings in this study suggest that, by improving brand awareness of home shopping cosmetic products, a new market environment that can satisfy consumers in terms of quality and price can be created and, thereby, customer loyalty and marketing result can be improved. Lastly, I hope this study can help conduct more detailed analysis and research based on more extensive data in the future.

에니어그램 중심가치와 자기해석 수준에 따른 의류 소비자의 구매 의사결정 스타일

김수연 ( Su Yeon Kim ),안서영 ( Seo Young Ahn ),고애란 ( Ae Ran Koh ) 대한가정학회 2016 Human Ecology Research(HER) Vol.54 No.2

This study investigated a conceptual framework of fashion consumers` purchase decision-making styles related to behavioral typology of personality. In response to critiques on fragmented and varied use of personality measurements, this study selectively tested and verified an alternative typological model of Enneagram value systems and self-construal levels that could explain the fashion consumers` typological propensities in purchase decision-making. One hundred-item measurement scale for the fashion consumers` purchase decision-making styles was developed based on the extensive literature. Three groups of fashion major students, a total of 107 participants, who respectively participated in 2-hour-long Enneagrams seminars from spring 2013 to fall 2014, were asked to re-sentence the question items to clearly reflect their Enneagram personality to make purchase decisions. Participants described their propensities in their own words about the most comfortable state during the 5-step processes of the purchase decision making process. The revised scale was distributed to 423 participants in January 2016, and the results verified the group differences in various styles in the process of purchase decision-making corresponding to the typological variables discussed in Enneagram. The correlation between Enneagram core values embodied by fashion consumers during the stages of purchase decision-making in extensive levels of self-construal were verified in the context of their fashion decision making. This study found the possibility of the typological approach toward Enneagram types of personality to be applicable to explain and predict peculiar facets of fashion consumers` purchase decision-making styles.