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병원조직의 내부마케팅 활동에 대한 간호사의 인지정도가 직무만족도와 이직의도에 미치는 영향
송애리 ( Ae-ri Song ) 한국고등직업교육학회 2009 한국고등직업교육학회논문집 Vol.10 No.4
Purpose: The purpose of this study is to identify the effects of nurse's internal marketing on job satisfaction and turnover intention. Method: The subjects were 203 nurses were working in 3 hospitals. The data were collected from May 5 to June 30, 2009. For data analysis, descriptive statistics, Pearson correlation coefficient, stepwise multiple regression were used. Results: The mean score of the total internal marketing was 2.70. total job satisfaction was 2.97, turnover intention was 3.60. Internal marketing and total subcategories of internal marketing were positively related to job satisfaction. Internal marketing and total subcategories of internal marketing were negatively related to turnover intention. Conclusion: Through this results, to increase job satisfaction and to decrease turnover intention, it is necessary to concentrate on improving motivation for job in the internal marketing strategy.
송애리 ( Song¸ Ae-ri ) 한국윤리교육학회 2020 윤리교육연구 Vol.0 No.57
본 연구는 비폭력 대화의 도덕과교육에의 의의를 탐색하고, 그 적용방안을 제시하는 데 목적을 두고 있다. 비폭력 대화의 원리와 방법에 대해 살펴 본 후, 다음의 세 가지 측면에서 비폭력 대화와 도덕 교육과의 연관성을 논의한다: 1) 자율성과 상호 의존에 바탕을 둔 도덕 관념 지향, 2) 인간 본성에 대한 긍정, 3) 공감적 연결을 통한 평화 추구. 이어서, 비폭력 대화의 교육적 효과에 대한 연구 결과들을 토대로, 비폭력 대화의 도덕과교육에의 의의를 논의한다. 끝으로, 비폭력 대화를 도덕과교육에 접목하는 과정에서 유념할 대원칙을 제시한 후, 구체적인 적용 전략을 제안한다. This study aims to explore the significance of Nonviolent Communication (NVC) to moral education and to suggest some possible ways of applying NVC to its curriculum. This article begins by introducing the process and some important principles of NVC. Then, it moves into a discussion of how NVC can be relevant to moral education with its focus on the following: 1) orientation of morality based on autonomy as well as interdependence, 2) affirmation of human nature, and 3) pursuing peace through emphathy. Subsequently, it attempts to expand empirically the basis for applying NVC to moral education through discussion on the proven educational effects of NVC. Lastly, this article presents three principles to utilize as a guideline of importance to keep in mind when applying NVC to moral education before proposing specific application strategies with examples of relevant parts in moral education curriculum and textbooks.
병원조직의 내부마케팅에 대한 간호사의 인지정도와 직무만족도와의 관계
송애리 ( Ae-ri Song ) 한국고등직업교육학회 2008 한국고등직업교육학회논문집 Vol.9 No.3
The purpose of this study is to survey nurses' perception of internal marketing within the hospital organization, and nurses' job satisfaction. For this purpose, 217 clinical nurses working for 2 university hospitals in Busan, 1 university hospital and 4 general hospitals in Gyeong Sang Nam Do, were sampled to be in the subjects of a questionnaire survey. The data were collected from May 10 to June 30, 2008 using a structured questionnaire. The collected data were processed using the SPSS Window 14.0 for technical statistics, t-test, ANOVA, and Pearson's correlation coefficients. The results of this study can be summarized as follows. 1. The internal marketing activities perceived by nurses scored 76.55 out of the maximum score of 140. 2. The job satisfaction perceived by nurses scored 111.99 out of maximum score of 190. 3. In all areas, the internal factors were positively correlated with job satisfaction. The area showing the highest correlation was motivation(r=.619, p=.000), followed by education/training(r=.570,p=.000), communication(r=.566,p=.000), welfare policy(r=.546, p=.000), reward system(r=.475, p=.000), market survey(r=.451, p=.000), working environment(r=.443, p=.000) in that order. 4. As a result of analyzing nurses' perception of internal marketing depending on their demographic variables, some significant differences were found depending on age(F=2.615, p=.002). In case of nurses' job satisfaction, there were also differences depending on age(F=5.176, p=.002), marriage status(t=2.145, p=.0017), religion(t=2.102, p=.018), position(t=2.975, p=.002).
간호사가 지각한 내부마케팅 활동이 자기효능감과 간호수행능력에 미치는 영향
송애리 ( Ae-ri Song ) 한국고등직업교육학회 2010 한국고등직업교육학회논문집 Vol.11 No.4
Purpose: The purpose of this study is to identify the effects of nurse's internal marketing on self-efficacy and task performance. Method: The subjects were 203 nurses were working in 3 hospitals. The data were collected from May 5 to June 30, 2009. For data analysis, descriptive statistics, Pearson correlation, stepwise multiple regression were used. Results : The mean score of the total marketing was 2.70, total self-efficacy was 4.59, total task performance was 3.43. Task performance of nursing and self-efficacy were positively related to internal marketing. The key predictor of task performance was job environment and education and training. They explained 13.8% of total variances. In self-efficacy, job environment and motivation explained 15.5%. Conclusion: To increase nurse's nursing task performance and self-efficacy, it is necessary to concentrate on job environment, education and training and motivation in the internal marketing activity factors. Through these activities, the effectiveness of internal marketing strategies will be improved and nursing task performance and self-efficacy will be increased.