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성낙현 용인대학교 산업경영연구소 2002 산업경영논총 Vol.8 No.-
As the electronic commerce is wide spread in business area, the electronic catalogue becomes more important as well. As the electronic catalogue becomes more important, we need the identification code system of products. The candidates for identification code system of products are EAN, UPC, GTIN(Global Trade Item Number). We proposed the GTIN code as the standard identification code of the products in the electronic catalogue system. The GTIN code system is now used in retailing industry and textile industry. And in Korea, the outcomes of the GTIN code system turned out to be successful since 1988. To adopt the GTIN code system as the standard identification code in other industries, the design, based on the principles of the EAN/UCC system, should be flexible enough to accommodate the requirements of other industries.
小賣業體의 價格戰略 實行을 위한 價格設定 시스템에 관한 硏究
성낙현 용인대학교 산업경영연구소 1998 산업경영논총 Vol.3 No.-
Retailers handle so many items that mathematical solution for retail pricing problem is very difficult to solve. To solve retail pricing problem, we should know the price elasticity and cross elasticity of items handled in retail stores. But it is very difficult problem to get the data for the price elasticity and cross elasticity of items in retail store. Moreover, because of the number of decision variables, any single decision of pricing one item is unimportant in retail pricing. A number of researchers have proposed expert system applications for marketing and retailing. Pizzano and Murphy have proposed pricing expert system for new product. But the retail pricing problem does not have rule-based solution yet. Knowledge in retail pricing are mainly composed of the responses to changing environment. We regard retail pricing problem as a selection of one point in the interval of line. Cost, price, and competitor price are three points or that line. So we developed a method for choosing one point under the constraints, such as competitors price and our current price. A prototype retail pricing system was developed to realize proposed framework using the rule-based UNIH (Lee et al. 1988) tool. KAPA (Knowledge-Assisted Pricing Advisor) will yields automatic pricing recommendations to managers of retail companies by use of expert systems. In the development of reasoning process for retail pricing, we developed interval propagation method to select the proper price in the domain of price intervals. The retail pricing problem is regarded as a projection of one point on the of price 1ine. The procedure for pricing is regarded as interval propagation on the price line. Interval propagation on the price line is done under the constraints that are from pricing principles and policies. To Justify our approach, the propose system was applied to a representative multi-store retailer in Korea.
성낙현 용인대학교 산업경영연구소 2000 산업경영논총 Vol.6 No.-
Internet-based fraud and deception increased quickly recent years. As the monitoring system of internet-based fraud, the law-enforcement agencies of U.S. and Canada developed the Consumer Centinel, a database that contains 170,000 complaints over telemarketing, direct mail, and internet. The complaints are categorized, thereby making it easier to see patterns of schemes. Consumer Sentinel has 180 members who search the database. Besides the activities of U.S government, the civil consumer organizations made the BBB (Better Business Beureau) On Line database, that contains the information of electronic shopping malls. Now, in Korea, the database of consumer complaints and shopping malls are very important. Like the Consumer Sentinel and BBB On Line, Korea Fair Trade Commission planned to build a system to detect the internet fraud and deception in electronic commerce. This paper is the product of the project to build a internet-based fraud monitoring system with Korea Fair Trade Commission and Yongin University. So we have summarized the system requirement of internet-based fraud monitoring system in Korean environment.